Digital Marketing Spezialist/in 50-60%

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (50-60%)

🔹 Company: Umbrail Golf Import AG

🔹 Location: Dübendorf, Zürich, Switzerland

🔹 Job Type: Part-time (50-60%)

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creatively driving digital marketing strategies to boost engagement and sales
• Managing and growing social media presence with compelling content
• Optimizing email marketing campaigns for increased open rates and conversions
• Enhancing online shop's product pages for improved user experience and sales
• Collaborating with SEO and SEA agencies to improve online visibility

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Creative Content Development: Design engaging visuals, short clips, and ads for web, social media, and newsletters

✅ Social Media Management: Develop and implement social media strategy, create content plans, and post engaging content

✅ Email Marketing Optimization: Grow and engage newsletter community, optimize mailings, and track performance

✅ E-commerce Optimization: Maintain and optimize product pages, improve images, and boost conversion rates

✅ Customer Feedback Analysis: Plan and execute customer satisfaction campaigns, gather insights, and implement improvements

✅ SEO/SEA Management: Improve on-page SEO, brief SEO/SEA agencies, and monitor KPIs

✅ Automation and Analysis: Segment customer data, set up automations, and measure success in GA4

ASSUMPTION: This role involves a mix of creative tasks and data analysis, with a strong focus on continuous improvement and optimization.

🎯 Required Qualifications

Education: Relevant degree or diploma in marketing, communications, or a related field

Experience: 1-3 years of experience in digital marketing (agency or in-house)

Required Skills:

• Proficient in Mailchimp, GA4, Google Ads, and a graphic tool (Canva or Adobe CC)
• Fluent in German, good English; French is a plus
• Data-driven mindset with a love for creative ideas and clean processes
• Golf affinity is not required but considered a plus

Preferred Skills:

• Experience with golf industry or related products
• Familiarity with Swiss market and consumer behavior

ASSUMPTION: Candidates with relevant experience in digital marketing and a strong portfolio demonstrating their skills will be prioritized.

💰 Compensation & Benefits

Salary Range: CHF 60,000 - 80,000 per year (pro-rata for part-time) for this role, based on experience and industry standards for part-time marketing specialists in Switzerland

Benefits:

• Career development opportunities in a growing SME
• Golf perks: Attractive discounts on golf equipment and golfing
• Free coffee, friendly team, and positive work environment

Working Hours: Flexible, with a focus on results and productivity

ASSUMPTION: The salary range is estimated based on market research and industry standards for part-time marketing specialists in Switzerland. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically golf equipment and accessories

Company Size: Small to medium-sized (11-50 employees), offering a dynamic and agile work environment

Founded: 2002, with a strong focus on growth and expansion in the Swiss market

Company Description:

• Operates the largest online shops for golf equipment and accessories in Switzerland
• Runs six retail stores across Switzerland
• Focuses on providing expert advice, a wide range of products, and exceptional customer service

Company Specialties:

• Golf equipment and accessories
• Custom club fitting
• Golf retail and e-commerce

Company Website: golfimport.ch

ASSUMPTION: Umbrail Golf Import AG is a well-established company in the Swiss golf industry, with a strong focus on growth and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level marketing specialist, with opportunities for growth and development

Reporting Structure: Reports directly to the marketing manager or CEO, with close collaboration with the e-commerce and sales teams

Work Arrangement: Part-time (50-60%), with flexible working hours and a focus on results and productivity

Growth Opportunities:

• Potential full-time position or increased responsibilities based on performance
• Career progression within the marketing department or related fields
• Growth and development opportunities within the expanding company

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern and well-equipped office space in Dübendorf, with easy access to public transportation

Office Location(s): Dübendorf, with potential for remote work or hybrid arrangements

Geographic Context:

• Dübendorf is located in the canton of Zürich, with easy access to major cities and attractions
• The region offers a high quality of life, with a mix of urban and rural environments
• Switzerland is known for its strong economy, political stability, and high standard of living

Work Schedule: Flexible, with a focus on results and productivity; core hours may be required

ASSUMPTION: The work environment is dynamic, collaborative, and focused on results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference verification

Key Assessment Areas:

• Digital marketing skills and experience
• Creativity and problem-solving abilities
• Data-driven mindset and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing
• Include a portfolio or examples of previous work, if applicable
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Prepare thoughtful questions about the role, company, and team to ask during the interview

ATS Keywords: Digital Marketing, Social Media, Email Marketing, E-commerce, SEO, SEA, GA4, Mailchimp, Google Ads, Graphic Design, Golf, Retail

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and company.

🛠️ Tools & Technologies

• Mailchimp
• GA4
• Google Ads
• Canva or Adobe Creative Cloud
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)

ASSUMPTION: The required tools and technologies may evolve over time, and candidates should be open to learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise and quality
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Dynamic and agile, with a focus on results and productivity
• Collaborative and supportive, with a strong team culture
• Data-driven and analytical, with a focus on continuous learning and improvement

Self-Assessment Questions:

• How do you approach creative problem-solving in digital marketing?
• Can you describe a time when you optimized an email marketing campaign for improved results?
• How do you stay up-to-date with the latest trends and best practices in digital marketing?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be prioritized during the hiring process.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing creative and analytical tasks, with a focus on data-driven decision making
• Working in a fast-paced and dynamic environment, with a focus on results and continuous improvement

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role focuses more on creative content development and social media management compared to related positions
• Industry-specific context: The golf industry in Switzerland is competitive and niche, with a focus on high-quality products and exceptional customer service
• Career path comparison: This role offers opportunities for growth and development within the marketing department or related fields

ASSUMPTION: Candidates should research similar roles and the golf industry in Switzerland to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and implementing a social media strategy for a golf equipment brand, resulting in a 30% increase in engagement and a 20% increase in sales
• Optimizing an email marketing campaign for a golf retailer, leading to a 15% increase in open rates and a 10% increase in conversions
• Collaborating with an SEO agency to improve the online visibility of a golf e-commerce platform, resulting in a 25% increase in organic traffic and a 15% increase in sales

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and achievements in digital marketing, with a focus on measurable results and impact.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• What opportunities are there for growth and development within the marketing department or related fields?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, company, and team, as well as their understanding of the industry and market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit for this role
• Prepare a portfolio or examples of your previous work, if applicable
• Follow up with the hiring manager, Andrea Gmeling, one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.