Digital Marketing Sr Manager (Temporary)

📌 Core Information

🔹 Job Title: Digital Marketing Sr Manager (Temporary)

🔹 Company: BDO USA

🔹 Location: Pittsburgh, Pennsylvania, United States

🔹 Job Type: Full time, Temporary

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and executing digital strategies through the web channel
• Overseeing the design, development, and content of external websites
• Collaborating with various stakeholders to align web strategies with firm goals
• Managing a team of web editors and providing performance feedback
• Driving SEO strategy and leveraging CMS software to execute online strategies

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrixed environment.

📋 Key Responsibilities

✅ Serve as a strategic internal resource to marketing professionals, industry groups, and business lines regarding integration of digital marketing programs and web strategy

✅ Work with national marketing leaders and IT department to develop and implement marketing strategies and programs across the website to create and maximize a seamless experience for end users

✅ Manage the design, development, and content maintenance of external web site(s) including BDO.com, BDOCap.com, alumni.bdo.com, and others as defined

✅ Lead the creation of digital marketing strategies for BDO USA as defined

✅ Prioritize and manage workflow between marketing and IT web site changes and enhancements

✅ Recommend improvements to web site design, functionality, and content to best leverage available technologies and marketing automation programs as defined

✅ Employ Search Engine Optimization (SEO) best practices in content and web design

✅ Support regular web analytics reporting

ASSUMPTION: This role involves a high level of multitasking, prioritization, and attention to detail to ensure the successful execution of multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or Business Administration, required

Experience: Seven (7) or more years of marketing or communications experience, required. Experience working within a professional services environment is preferred.

Required Skills:

• Proficient in the use of Microsoft Office Suite, required
• Experience with CMS software and solutions (i.e. Kentico) and Google Analytics, required
• Excellent project management skills and organizational skills
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously
• Excellent verbal and written communication and presentation skills with specific experience writing for online media
• Knowledge and experience with website best practices and CMS management
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Knowledge of production processes for Internet and web-based materials
• Knowledge and experience with online metrics, analytics, tools, and SEO
• Ability to understand and communicate BDO business, marketplace, and value proposition
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Preferred Skills:

• Experience with all phases of web site planning, design, and development including best practices for web site design and programming

ASSUMPTION: Candidates should have a proven track record of success in a similar role and be able to demonstrate their ability to manage multiple projects and teams effectively.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year, based on experience and location. This is an estimate based on industry standards for a temporary role in the professional services sector.

Benefits:

• Competitive benefits package
• 401(k) plan with company match
• Health, dental, and vision insurance
• Life and disability insurance
• Paid time off and holidays
• Employee assistance program

Working Hours: Full-time, temporary position with a typical work schedule of 40 hours per week. Hours may vary based on project demands and business needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is subject to change and may vary based on the candidate's employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting. BDO USA is a member of the BDO International network, providing assurance, tax, and advisory services to clients across various industries.

Company Size: 10,000+ employees. As a large organization, BDO offers extensive resources and opportunities for career growth and development.

Founded: 1910. BDO has a long history and established reputation in the professional services industry.

Company Description:

• BDO is committed to cultivating a culture where professionals thrive in their work of providing insight-driven perspectives and assurance, tax, and advisory services to middle market leaders.
• The business of BDO is to help people thrive every day by supporting the development of their people, the success of their clients, and the betterment of their communities.
• BDO is the brand name for the BDO network and for each of the BDO Member Firms. BDO USA, P.C, a Virginia professional corporation, is the U.S. member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms.

Company Specialties:

• Assurance Services
• Tax Services
• Consulting Services
• Private Client Tax Services
• Transaction Advisory Services
• Government Contracting
• Advisory Services
• Nonprofit & Education
• Technology
• Innovation & Transformation

Company Website: http://www.bdo.com

ASSUMPTION: BDO's extensive network and resources provide candidates with opportunities to work on diverse projects and collaborate with professionals from various backgrounds and expertise areas.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position with significant responsibilities and the opportunity to lead and manage a team of web editors.

Reporting Structure: The Digital Marketing Senior Manager reports directly to the Director of Digital Marketing and works closely with various stakeholders, including industry, business lines, and brand marketing leadership.

Work Arrangement: On-site, full-time, temporary position. The role is based in Pittsburgh, Pennsylvania, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

• Potential to transition to a permanent role based on performance and business needs
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Possibility to take on additional responsibilities and advance within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in a temporary capacity while still having the potential for long-term growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional, collaborative work environment.

Office Location(s): 330 N Wabash Ave, Chicago, IL 60611, US (headquarters); 100 Park Ave, New York, NY 10017, US; and 330 N Wabash Ave, Chicago, IL 60611, US (Pittsburgh office).

Geographic Context:

• Pittsburgh, Pennsylvania, is located in the northeastern United States, with a humid continental climate and four distinct seasons.
• The city is known for its rich history, cultural attractions, and vibrant neighborhoods.
• Pittsburgh offers a lower cost of living compared to other major metropolitan areas in the northeastern United States.

Work Schedule: Typical full-time work schedule with the possibility of flexible hours based on project demands and business needs. Occasional remote work may be available for qualified candidates.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and workloads.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Director of Digital Marketing
• Background check and offer

Key Assessment Areas:

• Digital marketing strategy and execution
• Web design and development experience
• Project management skills
• Communication and presentation skills
• CMS software and SEO knowledge
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of BDO's business, marketplace, and value proposition
• Showcase your ability to manage multiple projects and teams effectively
• Prepare examples of your digital marketing strategies and web design projects
• Be ready to discuss your approach to SEO and online metrics
• Research BDO's company culture and be prepared to discuss how your values align with the organization

ATS Keywords: Digital Marketing, Web Strategy, SEO, CMS Management, Project Management, Communication, Analytics, Team Leadership, Client Service, B2B Marketing, Online Campaigns, Web Design, Interpersonal Skills, Organizational Skills, Deadline Management

ASSUMPTION: The interview process may vary based on the candidate's qualifications and the organization's specific needs. Candidates should be prepared to discuss their relevant experience and skills in detail and provide specific examples of their accomplishments.

🛠️ Tools & Technologies

• CMS software (e.g., Kentico)
• Google Analytics
• Microsoft Office Suite
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management software (e.g., Asana, Trello)
• Web analytics tools (e.g., Google Tag Manager, Adobe Analytics)
• Web design and development tools (e.g., Adobe Creative Suite, HTML/CSS/JavaScript)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the organization's needs and the candidate's qualifications.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Excellence
• Stewardship

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering exceptional outcomes
• Committed to continuous learning and professional development
• Diverse and inclusive, valuing the unique perspectives and experiences of all team members

Self-Assessment Questions:

• How do your personal values align with BDO's core values, particularly in the context of this role?
• How do you approach working collaboratively with diverse teams and stakeholders to achieve common goals?
• Can you provide an example of a time when you had to adapt to significant changes in a project or work environment, and how did you ensure the project's success?

ASSUMPTION: BDO values candidates who are passionate about their work, committed to continuous learning, and dedicated to fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously may require strong prioritization and time management skills
• Working in a matrixed environment may present unique communication and collaboration challenges
• Adapting to a temporary role may require flexibility and a willingness to embrace change
• Balancing the demands of a full-time role while working remotely may require strong self-discipline and time management skills

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on web strategy and CMS management
• In the professional services industry, this role requires a strong understanding of B2B marketing strategies and tactics
• Career progression in this role may involve transitioning to a permanent position or taking on additional responsibilities within the organization

ASSUMPTION: Candidates should research similar roles within the professional services industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Managing a website redesign project, including content migration and SEO optimization
• Collaborating with cross-functional teams to create and implement targeted online advertising campaigns

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and provide specific examples of their accomplishments in digital marketing and web strategy projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does this role contribute to the overall success of the digital marketing department and the organization as a whole?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does BDO support the professional development and growth of its employees, particularly in the digital marketing field?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the organization, and to assess their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your digital marketing strategies and web design projects
• Be ready to discuss your approach to SEO and online metrics
• Research BDO's company culture and be prepared to discuss how your values align with the organization
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.