📌 Core Information
🔹 Job Title: Digital Marketing Sr. Officer
🔹 Company: ABYAT
🔹 Location: Shuwaikh, Kuwait
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving company performance marketing efforts by managing paid media campaigns
- Optimizing digital marketing channels for high return on ad spend (ROAS) and revenue growth
- Collaborating cross-functionally with content, creative, and social media teams
- Staying updated on digital marketing trends and implementing new strategies
ASSUMPTION: This role requires a high level of initiative, innovation, and digital marketing acumen to succeed.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid media campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn
✅ Conduct keyword research, A/B testing, and audience segmentation to boost performance
✅ Oversee programmatic advertising and retargeting strategies to enhance engagement
✅ Monitor and analyze digital campaign results using analytics and tracking tools
✅ Define KPIs and optimize campaigns for cost efficiency and performance
✅ Collaborate with web analytics and e-commerce teams to improve attribution modeling
✅ Manage digital marketing budgets to ensure effective allocation and high ROI
✅ Continuously refine bidding strategies, targeting, and creative assets to optimize ad spend
✅ Align digital marketing objectives with broader business goals
✅ Work with content, creative, and social media teams to develop compelling ad creatives
✅ Coordinate with product and commercial teams to align marketing strategies with business promotions
✅ Manage relationships with external agencies and vendors
✅ Stay updated on digital marketing trends, tools, and technologies
✅ Implement new strategies to maintain a competitive edge
✅ Evaluate and adopt emerging platforms or software to enhance performance
ASSUMPTION: This role involves a high level of data analysis and interpretation to deliver actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, Business, Data Analytics, or a related field
Experience: 5+ years of experience in performance marketing or digital advertising, preferably in retail or e-commerce
Required Skills:
- Expert-level knowledge of Google Ads, Meta Ads Manager, and other digital platforms
- Proven ability to manage large advertising budgets with strong ROI
- Strong analytical, communication, and project management skills
- Proficient in interpreting data to deliver actionable insights
Preferred Skills:
- Certifications in Google Ads, Meta, or related platforms
- Experience in omnichannel marketing, attribution modeling, and CRO
ASSUMPTION: Candidates with a strong background in e-commerce or retail environments will have a competitive edge.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be KD 2,500 - KD 4,000 per month, based on industry standards for a senior digital marketing role in Kuwait with 5-10 years of experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on ABYAT products
Working Hours: Full-time, 40 hours per week, with flexible working hours and overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ABYAT operates in the retail industry, specializing in home finishing and furnishing. The company has established itself as a leader in the region, with a strong commitment to quality, style, and value.
Company Size: ABYAT has over 1,000 employees across Kuwait and Saudi Arabia, providing a supportive and inclusive work environment.
Founded: ABYAT was founded in 2005 and has since expanded its reach across the region with megastores and e-commerce platforms.
Company Description:
- ABYAT is committed to simplifying the complexities of home finishing and furnishings, transforming them into a delightful experience for customers
- The company offers a wide range of products and services, including home decor, furniture, and interior design solutions
- ABYAT is dedicated to ensuring that every product and service provided is a testament to its commitment to customers' home beauty and comfort
Company Specialties:
- Home finishing and furnishing
- Retail
- E-commerce
Company Website: http://www.abyat.com
ASSUMPTION: ABYAT's focus on customer experience and commitment to quality make it an attractive employer in the retail industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing.
Reporting Structure: The Senior Digital Marketing Officer will report directly to the Marketing Director and may oversee junior marketing team members.
Work Arrangement: This role is on-site, with flexible working hours and the possibility of overtime as needed.
Growth Opportunities:
- ABYAT's expansion plans across the region may present opportunities for career growth and advancement
- The company's diverse workforce and inclusive environment foster personal and professional growth
- Candidates with strong performance in this role may be considered for leadership positions within the marketing department
ASSUMPTION: ABYAT's growth and expansion plans provide ample opportunities for career advancement and growth within the company.
🌍 Location & Work Environment
Office Type: ABYAT's Shuwaikh office is a modern, professional environment with state-of-the-art facilities and amenities.
Office Location(s): Shuwaikh, Kuwait
Geographic Context:
- Shuwaikh is a bustling commercial and residential district in Kuwait City, with easy access to public transportation and nearby amenities
- The office is located near major highways, making it easily accessible by car
- Kuwait offers a multicultural environment with a mix of traditional and modern influences
Work Schedule: Full-time, 40 hours per week, with flexible working hours and overtime as needed
ASSUMPTION: ABYAT's Shuwaikh office provides a modern and professional work environment, with easy access to nearby amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with ABYAT's values
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, with a focus on performance marketing and paid media campaigns
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of your work, such as successful campaigns or data-driven insights, to showcase during the interview
ATS Keywords: Digital Marketing, Performance Marketing, Paid Media Campaigns, Google Ads, Meta Ads Manager, Data Analysis, E-commerce, Retail, Budget Management, ROI, Cross-Functional Collaboration, Innovation, Market Awareness
ASSUMPTION: ABYAT's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- TikTok Ads
- LinkedIn Ads
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Excellence
- Integrity
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating exceptional customer experiences?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: ABYAT values candidates who are customer-focused, adaptable, collaborative, and results-driven, with a strong commitment to excellence and innovation.
⚠️ Potential Challenges
- Managing large advertising budgets and ensuring high ROI may require long hours and close monitoring of campaign performance
- Keeping up with the latest digital marketing trends and technologies may require continuous learning and professional development
- Collaborating with cross-functional teams and managing external agencies may present communication and coordination challenges
- Working in a fast-paced, dynamic retail environment may require adaptability and resilience
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or a Performance Marketing Manager, but with a stronger focus on paid media campaigns and a broader scope of responsibilities
- In comparison to related roles in the retail industry, this position requires a higher level of digital marketing expertise and experience
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: Candidates should research similar roles and compare their qualifications and experience to ensure they are a strong fit for this position.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive revenue growth and improve ROAS
- Optimizing paid media campaigns across multiple platforms to maximize engagement and conversions
- Implementing and managing programmatic advertising and retargeting strategies to enhance customer acquisition and retention
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their work during the interview.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ABYAT support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does ABYAT foster a culture of innovation and continuous improvement?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare examples of your work, such as successful campaigns or data-driven insights, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
