Digital Marketing Sr. Specialist (Temporary / Part-Time)
BDO USA Experienced Career Site
Full-time
On-site
Cleveland, Ohio, United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Digital Marketing Sr. Specialist (Temporary / Part-Time)
- Company: BDO USA
- Location: Cleveland, OH
- Job Type: Part-Time, Temporary
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 4-6 years
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing digital strategies for BDO
- Web design and best practices implementation
- Campaign support and user experience enhancement
- Search engine optimization (SEO) and reporting
- Ongoing digital optimizations and process improvements
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
- General Responsibilities:
- Serve as a strategic internal resource for marketing professionals and business lines regarding online media integration
- Collaborate with national marketing leaders and IT department to develop and implement marketing strategies across online media
- Manage content management system (CMS) to execute online strategies and serve as a key member of the CMS project team
- Champion the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning, and visual identity
- Develop online standards and processes in alignment with global standards
- Website Responsibilities:
- Support the design, development, and content maintenance of external web sites, including BDO.com and BDOCap.com
- Create complex web page designs and layouts, integrating web UX best practices
- Proactively leverage existing CMS capabilities and make recommendations for new functionality or processes
- Participate in kick-off meetings with internal stakeholders and make recommendations that support the goals of the web page(s)
- Support the creation of digital marketing strategies for BDO USA
- Proactively manage updates to web sites, including content updates, events, and imagery
- Create content for the web site(s) that is on brand, on message, appropriate for the web, and impactful
- Consider the needs of different end users (clients, prospects, referrals, media, prospective employees, etc.)
- Support further integration of web sites for event and subscription management with customer relationship management (CRM) and marketing automation programs
- Employ Search Engine Optimization (SEO) best practices in content and web design
- Support regular web analytics reporting
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education:
- Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
- Experience:
- Four (4) or more years of marketing or communications experience, required
- Experience working within a professional services environment, preferred
- Experience with all phases of web site planning, design, and development, including best practices for web site design and programming, preferred
- Required Skills:
- Proficient in the use of Microsoft Office Suite, required
- Experience with CMS software and solutions (i.e., Kentico) and Google Analytics, preferred
- Preferred Skills:
- Knowledge of production processes, internet, and web-based materials
- Excellent verbal and written communication and presentation skills, with experience writing for online media
- Excellent project management and organizational skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously
- Ability to manage processes and service providers (internal and external) to accomplish desired results
- Strong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levels
- Ability to understand and communicate BDO business, marketplace, and value proposition
💰 Compensation & Benefits
- Salary Range: $60,000 - $80,000 per year (based on industry standards for this role and experience level)
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, 401(k) with company match, and paid time off
- Working Hours: Part-time, temporary position with flexible hours; remote work may be available
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salary may vary based on factors such as candidate qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: Accounting and professional services
- Company Size: 10,001+ employees
- Founded: 1910
- Company Description: BDO is a global accounting and professional services network that provides assurance, tax, and advisory services to clients in various industries. BDO is committed to cultivating a culture where professionals thrive in their work of providing insight-driven perspectives and helping companies take business as usual to better than usual.
- Company Specialties: Assurance Services, Tax Services, Consulting Services, Private Client Tax Services, Transaction Advisory Services, Government Contracting, Advisory Services, Nonprofit & Education, Technology, and Innovation & Transformation
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: This role reports directly to the National Marketing Director and works closely with various marketing professionals, industry groups, and business lines
- Work Arrangement: Part-time, temporary position with flexible hours; remote work may be available
- Growth Opportunities: This role offers opportunities to work on high-impact projects, collaborate with diverse teams, and develop expertise in digital marketing and web design
ASSUMPTION: This role may lead to full-time employment opportunities based on performance and business needs.
🌍 Location & Work Environment
- Office Type: Hybrid (on-site and remote work available)
- Office Location: Cleveland, OH
- Geographic Context: Cleveland is a major city in northeastern Ohio, with a diverse economy and a cost of living slightly below the national average
- Work Schedule: Part-time, temporary position with flexible hours; remote work may be available
ASSUMPTION: The work arrangement and schedule for this role may be flexible based on business needs and candidate availability.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening with the hiring manager
3. In-person or virtual interview with the hiring manager and potential team members
4. Final interview with the National Marketing Director
- Key Assessment Areas:
- Digital marketing and web design skills
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit with BDO's values and work environment
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
ASSUMPTION: BDO's interview process may include case studies, presentations, or other assessments to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) such as Kentico
- Google Analytics
- SEO tools and platforms (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary based on BDO's internal systems and client needs.
👔 Cultural Fit Considerations
- Company Values: Integrity, Collaboration, Innovation, Relationships, Quality, and Independence
- Work Style: BDO values a collaborative, inclusive, and flexible work environment that encourages professional growth and development
- Self-Assessment Questions:
- How do your personal values align with BDO's core values?
- How do you approach working in a matrixed environment with multiple stakeholders?
- How do you balance multiple projects and deadlines while maintaining a high level of quality and attention to detail?
ASSUMPTION: BDO's culture is driven by its commitment to helping people thrive, supporting the development of its people, and achieving exceptional outcomes for its clients.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines while maintaining a high level of quality and attention to detail
- Working effectively with various internal and external stakeholders, including marketing professionals, industry groups, and business lines
- Keeping up with the latest digital marketing trends and best practices
- Adapting to a dynamic work environment with changing priorities and deadlines
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Digital Marketing Manager: This role focuses more on strategy and team management, while the Digital Marketing Sr. Specialist role is more focused on hands-on execution and project management.
- Web Designer/Developer: These roles focus specifically on web design and development, while the Digital Marketing Sr. Specialist role encompasses a broader range of digital marketing responsibilities, including SEO, campaign support, and user experience enhancement.
- Marketing Coordinator/Assistant: These roles typically involve more administrative tasks and less strategic decision-making, whereas the Digital Marketing Sr. Specialist role requires a strategic mindset and the ability to make data-driven decisions.
ASSUMPTION: The specific responsibilities and requirements for these roles may vary based on the organization and industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for BDO USA
- Designing and implementing a new web site for BDOCap.com, incorporating best practices for web design and UX
- Conducting keyword research and on-page optimization for BDO.com to improve search engine rankings and organic traffic
- Managing and optimizing paid search and social media advertising campaigns for BDO's industry groups and business lines
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Digital Marketing Sr. Specialist may be involved in, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing digital marketing challenges facing BDO, and how does this role contribute to addressing them?
- How does this role collaborate with other marketing professionals, industry groups, and business lines to develop and implement digital marketing strategies?
- What opportunities are there for professional growth and development within BDO's marketing department?
- How does BDO support work-life balance for its employees, particularly for part-time and temporary positions?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://ebqb.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BDOExperiencedCareers/job/8851)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research BDO's company culture, values, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Digital Marketing Sr. Specialist (Temporary / Part-Time)
- Company: BDO USA
- Location: Cleveland, OH
- Job Type: Part-Time, Temporary
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 4-6 years
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing digital strategies for BDO
- Web design and best practices implementation
- Campaign support and user experience enhancement
- Search engine optimization (SEO) and reporting
- Ongoing digital optimizations and process improvements
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
- General Responsibilities:
- Serve as a strategic internal resource for marketing professionals and business lines regarding online media integration
- Collaborate with national marketing leaders and IT department to develop and implement marketing strategies across online media
- Manage content management system (CMS) to execute online strategies and serve as a key member of the CMS project team
- Champion the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning, and visual identity
- Develop online standards and processes in alignment with global standards
- Website Responsibilities:
- Support the design, development, and content maintenance of external web sites, including BDO.com and BDOCap.com
- Create complex web page designs and layouts, integrating web UX best practices
- Proactively leverage existing CMS capabilities and make recommendations for new functionality or processes
- Participate in kick-off meetings with internal stakeholders and make recommendations that support the goals of the web page(s)
- Support the creation of digital marketing strategies for BDO USA
- Proactively manage updates to web sites, including content updates, events, and imagery
- Create content for the web site(s) that is on brand, on message, appropriate for the web, and impactful
- Consider the needs of different end users (clients, prospects, referrals, media, prospective employees, etc.)
- Support further integration of web sites for event and subscription management with customer relationship management (CRM) and marketing automation programs
- Employ Search Engine Optimization (SEO) best practices in content and web design
- Support regular web analytics reporting
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education:
- Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
- Experience:
- Four (4) or more years of marketing or communications experience, required
- Experience working within a professional services environment, preferred
- Experience with all phases of web site planning, design, and development, including best practices for web site design and programming, preferred
- Required Skills:
- Proficient in the use of Microsoft Office Suite, required
- Experience with CMS software and solutions (i.e., Kentico) and Google Analytics, preferred
- Preferred Skills:
- Knowledge of production processes, internet, and web-based materials
- Excellent verbal and written communication and presentation skills, with experience writing for online media
- Excellent project management and organizational skills
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously
- Ability to manage processes and service providers (internal and external) to accomplish desired results
- Strong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levels
- Ability to understand and communicate BDO business, marketplace, and value proposition
💰 Compensation & Benefits
- Salary Range: $60,000 - $80,000 per year (based on industry standards for this role and experience level)
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, 401(k) with company match, and paid time off
- Working Hours: Part-time, temporary position with flexible hours; remote work may be available
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salary may vary based on factors such as candidate qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: Accounting and professional services
- Company Size: 10,001+ employees
- Founded: 1910
- Company Description: BDO is a global accounting and professional services network that provides assurance, tax, and advisory services to clients in various industries. BDO is committed to cultivating a culture where professionals thrive in their work of providing insight-driven perspectives and helping companies take business as usual to better than usual.
- Company Specialties: Assurance Services, Tax Services, Consulting Services, Private Client Tax Services, Transaction Advisory Services, Government Contracting, Advisory Services, Nonprofit & Education, Technology, and Innovation & Transformation
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: This role reports directly to the National Marketing Director and works closely with various marketing professionals, industry groups, and business lines
- Work Arrangement: Part-time, temporary position with flexible hours; remote work may be available
- Growth Opportunities: This role offers opportunities to work on high-impact projects, collaborate with diverse teams, and develop expertise in digital marketing and web design
ASSUMPTION: This role may lead to full-time employment opportunities based on performance and business needs.
🌍 Location & Work Environment
- Office Type: Hybrid (on-site and remote work available)
- Office Location: Cleveland, OH
- Geographic Context: Cleveland is a major city in northeastern Ohio, with a diverse economy and a cost of living slightly below the national average
- Work Schedule: Part-time, temporary position with flexible hours; remote work may be available
ASSUMPTION: The work arrangement and schedule for this role may be flexible based on business needs and candidate availability.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening with the hiring manager
3. In-person or virtual interview with the hiring manager and potential team members
4. Final interview with the National Marketing Director
- Key Assessment Areas:
- Digital marketing and web design skills
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit with BDO's values and work environment
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
ASSUMPTION: BDO's interview process may include case studies, presentations, or other assessments to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS) such as Kentico
- Google Analytics
- SEO tools and platforms (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary based on BDO's internal systems and client needs.
👔 Cultural Fit Considerations
- Company Values: Integrity, Collaboration, Innovation, Relationships, Quality, and Independence
- Work Style: BDO values a collaborative, inclusive, and flexible work environment that encourages professional growth and development
- Self-Assessment Questions:
- How do your personal values align with BDO's core values?
- How do you approach working in a matrixed environment with multiple stakeholders?
- How do you balance multiple projects and deadlines while maintaining a high level of quality and attention to detail?
ASSUMPTION: BDO's culture is driven by its commitment to helping people thrive, supporting the development of its people, and achieving exceptional outcomes for its clients.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines while maintaining a high level of quality and attention to detail
- Working effectively with various internal and external stakeholders, including marketing professionals, industry groups, and business lines
- Keeping up with the latest digital marketing trends and best practices
- Adapting to a dynamic work environment with changing priorities and deadlines
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Digital Marketing Manager: This role focuses more on strategy and team management, while the Digital Marketing Sr. Specialist role is more focused on hands-on execution and project management.
- Web Designer/Developer: These roles focus specifically on web design and development, while the Digital Marketing Sr. Specialist role encompasses a broader range of digital marketing responsibilities, including SEO, campaign support, and user experience enhancement.
- Marketing Coordinator/Assistant: These roles typically involve more administrative tasks and less strategic decision-making, whereas the Digital Marketing Sr. Specialist role requires a strategic mindset and the ability to make data-driven decisions.
ASSUMPTION: The specific responsibilities and requirements for these roles may vary based on the organization and industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for BDO USA
- Designing and implementing a new web site for BDOCap.com, incorporating best practices for web design and UX
- Conducting keyword research and on-page optimization for BDO.com to improve search engine rankings and organic traffic
- Managing and optimizing paid search and social media advertising campaigns for BDO's industry groups and business lines
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Digital Marketing Sr. Specialist may be involved in, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing digital marketing challenges facing BDO, and how does this role contribute to addressing them?
- How does this role collaborate with other marketing professionals, industry groups, and business lines to develop and implement digital marketing strategies?
- What opportunities are there for professional growth and development within BDO's marketing department?
- How does BDO support work-life balance for its employees, particularly for part-time and temporary positions?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://ebqb.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BDOExperiencedCareers/job/8851)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research BDO's company culture, values, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.