📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: A-Advantage
🔹 Location: Alexandria, Virginia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 31, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to amplify online presence
- Managing SEO and SEM campaigns to increase web traffic and lead generation
- Creating engaging content for various digital platforms and analyzing campaign performance
- Collaborating with cross-functional teams to design appealing digital marketing assets
- Monitoring digital marketing trends and recommending new strategies to improve performance
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a data-driven approach to optimize campaigns and enhance customer engagement.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies that align with business goals
✅ Manage SEO and SEM campaigns to increase web traffic and lead generation
✅ Create and curate engaging content for various digital platforms including websites, blogs, and social media
✅ Analyze performance metrics and create reports to evaluate the effectiveness of marketing campaigns
✅ Collaborate with the creative team to design appealing digital marketing assets
✅ Monitor trends in digital marketing and recommend new strategies to improve performance
✅ Develop and manage email marketing campaigns to nurture leads and enhance customer retention
ASSUMPTION: This role requires a proactive approach to staying updated with the latest digital marketing trends and tools to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Minimum of 3 years of experience in digital marketing or a related role
Required Skills:
- Proven track record of successful digital marketing campaigns across multiple channels
- Strong understanding of SEO, SEM, PPC, and social media marketing
- Excellent analytical skills and experience with digital analytics tools such as Google Analytics
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously
- Outstanding written and verbal communication skills
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for an Intermediate Digital Marketing Strategist in the Alexandria, VA area)
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small to Medium (Based on the lack of LinkedIn data, A-Advantage is likely a smaller organization)
Founded: Unknown (No LinkedIn data available)
Company Description:
- A-Advantage is a marketing agency focused on helping businesses amplify their online presence through digital marketing strategies
- The company values innovation, collaboration, and data-driven decision making
- A-Advantage offers a range of services, including SEO, SEM, social media marketing, content marketing, and email campaigns
Company Specialties:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Email Marketing
Company Website: https://jobs.workable.com/company/iSPaGtXejHuFfW4TiuxnKa/jobs-at-a-advantage
ASSUMPTION: As a smaller organization, A-Advantage may offer a more intimate work environment with closer collaboration between teams. However, this assumption should be verified with the employer.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director or a similar position
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential advancement to a Senior Digital Marketing Strategist or Marketing Manager role
- Expanding skillset by working on diverse marketing campaigns and projects
- Opportunities for professional development and training through the company's Training & Development program
ASSUMPTION: As a smaller organization, A-Advantage may offer more opportunities for growth and advancement as the company expands and takes on new projects.
🌍 Location & Work Environment
Office Type: On-site, with a physical office location in Alexandria, Virginia
Office Location(s): 123 Main Street, Alexandria, VA 22301
Geographic Context:
- Alexandria is located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
- The city is known for its historic architecture, waterfront views, and vibrant dining scene
- Alexandria has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours, Monday - Friday, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: While the job listing specifies an on-site work arrangement, there may be opportunities for flexible or remote work, depending on the company's policies and the employee's performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director or a member of the marketing team
- Final interview with the company's leadership team
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific digital marketing campaigns you've worked on and the results you've achieved
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare examples of engaging content you've created for various digital platforms
- Research A-Advantage's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Content Marketing, Email Campaigns, Analytics, Marketing Strategy, Campaign Management, Teamwork, Collaboration, Project Management
ASSUMPTION: As a smaller organization, A-Advantage may have a more streamlined interview process and place a greater emphasis on cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush or Ahrefs (SEO tools)
- Hootsuite or Buffer (Social Media Management)
- Mailchimp or Constant Contact (Email Marketing)
- Asana or Trello (Project Management)
ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific needs and preferences. Applicants should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision making
- Customer focus
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable using data to inform marketing strategies and make decisions?
- Do you enjoy working on diverse marketing campaigns and projects?
- Are you open to learning new tools and technologies as needed?
ASSUMPTION: As a smaller organization, A-Advantage may place a greater emphasis on cultural fit and alignment with company values, as employees often wear multiple hats and collaborate closely with one another.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Keeping up with the latest digital marketing trends and tools, which can change rapidly
- Working in a fast-paced environment that may require occasional flexibility in work hours
- Adapting to the company's specific needs and preferences, which may differ from previous roles or industry standards
ASSUMPTION: While these challenges may be present, A-Advantage's focus on innovation, collaboration, and continuous learning can help employees overcome obstacles and grow professionally.
📈 Similar Roles Comparison
- Unlike larger marketing agencies, A-Advantage may offer more opportunities for growth and advancement as the company expands
- As a smaller organization, A-Advantage may have a more intimate work environment with closer collaboration between teams
- This role may offer a broader range of marketing responsibilities, allowing for more diverse experience and skill development
ASSUMPTION: While this role may have some similarities to marketing positions at larger organizations, the unique aspects of working at a smaller agency should be carefully considered when comparing opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Managing SEO and SEM campaigns to improve organic search rankings and drive targeted traffic to a client's website
- Creating engaging content for social media platforms to increase brand awareness and customer engagement
- Analyzing campaign performance metrics to optimize marketing strategies and maximize ROI
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role. Actual projects may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the company's long-term growth plans, and what opportunities are there for advancement?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does A-Advantage support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should tailor their questions to the specific aspects of the role and company that are most important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of engaging content you've created for various digital platforms
- Research A-Advantage's marketing strategies and be ready to discuss how you can contribute to their success
- Follow up with the company one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
