📌 Core Information
🔹 Job Title: Digital Marketing Student
🔹 Company: Ontario Lottery and Gaming Corporation (OLG)
🔹 Location: Sault Ste. Marie or Toronto (Hybrid)
🔹 Job Type: Student Full Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (Sault Ste. Marie or Toronto)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives to increase revenue and drive customer experience
- Developing strategies to acquire new customers and engage current customers
- Planning and executing promotional campaigns
- Collaborating with vendors and content teams to accomplish marketing and product objectives
ASSUMPTION: This role is designed for students interested in marketing, advertising, or related fields, seeking practical experience in a dynamic digital environment.
📋 Key Responsibilities
✅ Supporting marketing initiatives to increase revenue and enhance customer experience
✅ Developing strategies to acquire new customers and engage existing customers
✅ Planning and executing promotional campaigns
✅ Communicating with vendors and content teams to accomplish marketing and product objectives
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Pursuing a degree or diploma in Marketing, Advertising, or a related field
Experience: No formal work experience required, but relevant coursework or projects are an asset
Required Skills:
- Interest in Marketing, Advertising, or related field of study
- Working knowledge of digital marketing via direct-to-consumer channels
- Strong communication skills
- Passion and hunger to learn, with high attention to detail and strong time-management skills
- Ability to work collaboratively within an agile environment
Preferred Skills:
- Experience with marketing software or tools
- Bilingualism (English/French)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the nature of the work and the company's primary language of operation.
💰 Compensation & Benefits
Salary Range: CAD 18.50 - 25.75 per hour
Benefits:
- Competitive hourly rate
- Collaborative working environment alongside OLG leaders supporting student growth and development
- Culture that values, fosters, and reflects Diversity and Inclusion
- Support for OLG Charities, including the Federated Health Campaign, United Way Campaign, and other fundraising efforts for local charities
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for student positions in marketing and the company's size as a government agency.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 1,001-5,000 employees
Founded: 1975
Company Description:
- OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner
- Their strength lies in their prime asset – their people
Company Specialties:
- Lottery games
- Casino gaming
- iGaming and sports betting
Company Website: olg.ca
ASSUMPTION: OLG is a government agency responsible for conducting and managing gaming activities in Ontario, with a focus on maximizing economic benefits for the province while ensuring responsible gaming practices.
📊 Role Analysis
Career Level: Entry Level (Student)
Reporting Structure: This role reports to the Marketing team and works collaboratively with various departments to accomplish marketing objectives
Work Arrangement: Hybrid (Sault Ste. Marie or Toronto), with flexible hours and the possibility of remote work
Growth Opportunities:
- Gain practical experience in digital marketing
- Develop professional skills and build a network within the industry
- Potential for full-time employment after graduation, depending on performance and business needs
ASSUMPTION: As a student position, this role is designed to provide valuable work experience and help students develop their skills in a real-world setting. Growth opportunities may be limited, but the role can serve as a stepping stone to full-time employment within the company or the industry.
🌍 Location & Work Environment
Office Type: Hybrid (Sault Ste. Marie or Toronto)
Office Location(s): 4120 Yonge Street, Suite 402, Toronto / Sault Ste. Marie, Ontario M2P 2B8, CA; 70 Foster Drive, Suite 800, Sault Ste Marie / Toronto, Ontario P6A 6V2, CA; 20 Dundas Street West, Toronto, Ontario M5G 2C2, CA
Geographic Context:
- Sault Ste. Marie: A city in Northern Ontario with a population of approximately 75,000, offering a mix of urban and natural environments
- Toronto: Canada's largest city, with a diverse population of over 2.9 million, known for its vibrant cultural scene, extensive public transportation, and numerous job opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility in working from either the Sault Ste. Marie or Toronto office, with the possibility of remote work. This arrangement caters to students' schedules and preferences while providing opportunities to collaborate with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the OLG student careers page
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
- Background check and reference verification for selected candidates
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Understanding of digital marketing principles and relevant coursework
- Problem-solving skills and ability to manage multiple priorities
- Cultural fit and alignment with OLG's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant coursework, projects, and skills that match the job requirements
- Demonstrate your passion for marketing and eagerness to learn in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Digital Marketing, Student, Marketing Initiatives, Customer Experience, Promotional Campaigns, Collaborative, Agile Environment
ASSUMPTION: As a government agency, OLG may use an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and application materials can help your application pass through the ATS and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Google Analytics, social media platforms, email marketing software)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing campaigns and projects assigned. Familiarity with common marketing and project management tools is an asset.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Innovation
- Collaboration
Work Style:
- Agile and adaptable, with the ability to manage multiple priorities and deadlines
- Collaborative, with strong communication skills and the ability to work effectively in a team
- Problem-solving mindset, with a focus on finding creative solutions to marketing challenges
Self-Assessment Questions:
- Do you have a strong interest in marketing and a passion for learning?
- Are you comfortable working in an agile environment and managing multiple priorities?
- Do you possess strong communication skills and the ability to collaborate effectively with team members?
ASSUMPTION: OLG values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Adapting to changes in marketing strategies and campaigns
- Working with diverse teams and stakeholders, including vendors and content teams
- Balancing academic responsibilities with work commitments
ASSUMPTION: As a student position in a dynamic digital environment, this role may present challenges related to time management, adaptability, and communication. Successful candidates will be able to navigate these challenges and thrive in a fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- Unlike full-time marketing roles, this position is designed for students seeking practical experience in the field
- As a government agency, OLG offers a unique work environment with a focus on maximizing economic benefits for the people of Ontario
- This role provides an opportunity to gain experience in digital marketing and build a professional network within the industry
ASSUMPTION: While this role shares similarities with full-time marketing positions, it is designed specifically for students and offers unique opportunities for professional development and growth.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new lottery game
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the content team to create engaging promotional materials for an upcoming event
ASSUMPTION: The specific projects assigned to this role may vary depending on the marketing campaigns and initiatives underway at the time. However, these examples provide a sense of the types of tasks and responsibilities that may be involved in this position.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for OLG?
- What opportunities are there for professional development and growth within the company?
- How does OLG support work-life balance for student employees?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and work environment. These questions can help you make an informed decision about whether the role is the right fit for your career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OLG student careers page
- Tailor your resume and cover letter to highlight relevant coursework, projects, and skills that match the job requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
