📌 Core Information
🔹 Job Title: Digital Marketing Systems Manager
🔹 Company: United Franchise Group
🔹 Location: West Palm Beach, Florida, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing digital marketing infrastructure across UFG's family of brands
- Managing marketing technology stack, including Google Business Profiles, Google Tag Manager, Meta Business Manager, Google Analytics, and CRM integrations
- Ensuring consistent brand presence across all Google Business Profiles and social platforms
- Collaborating with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives
- Monitoring marketing analytics dashboards and producing performance insights to improve campaign ROI
ASSUMPTION: This role requires a strong technical background in digital marketing and MarTech, with a focus on managing and optimizing marketing systems across multiple brands.
📋 Key Responsibilities
✅ Own and manage UFG’s marketing technology stack, including Google Business Profiles, Google Tag Manager, Meta Business Manager, Google Analytics, CRM integrations, and related tools
✅ Maintain user access, governance, and security across digital platforms for all UFG brands
✅ Develop and maintain SOPs for digital system workflows, ensuring compliance and consistency
✅ Ensure best practices and learnings are shared across all divisions (Vast, Starpoint, Gold Path, Big Flavor Brand)
✅ Create and manage standardized templates, dashboards, and reporting systems for marketing performance across brands
✅ Coordinate with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives
✅ Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands
✅ Ensure consistent brand presence across all Google Business Profiles and social platforms
✅ Assist brand marketing teams with system configuration for campaigns, including tracking, tagging, and attribution modeling
✅ Implement and manage UTM structures, custom event tracking, and conversion pixels to ensure accurate performance reporting
✅ Monitor marketing analytics dashboards and produce performance insights to help improve campaign ROI
✅ Assist in data hygiene and ensure integration across CRM, email marketing, and lead gen tools is optimized
ASSUMPTION: This role requires a high level of technical proficiency and attention to detail, with a strong focus on system management and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Media, IT, or related field
Experience: 3-5 years experience in digital marketing operations, MarTech management, or similar role
Required Skills:
- Strong familiarity with Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles)
- Experience managing Meta Business Suite, CRMs (e.g., HubSpot), and CMS platforms (e.g., WordPress)
- Excellent project management and cross-functional communication skills
- Experience supporting a multi-brand or franchise organization is highly preferred
- Systems thinker with a bias toward optimization and scalability
- Strong organizational skills with a detail-first mindset
- Ability to train others and document processes clearly
- Resourceful, self-directed, and thrives in a fast-paced environment
Preferred Skills:
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of franchise industry trends and best practices
ASSUMPTION: Candidates with experience in a multi-brand or franchise organization will have a better understanding of the unique challenges and opportunities presented by this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level digital marketing roles in West Palm Beach, FL)
Benefits:
- Competitive compensation
- Comprehensive training to hone your skills at headquarters
- Travel opportunities
- Medical, Dental, Vision, and Life insurance coverage
- Short- and Long-term disability insurance
- Generous time off and paid holidays
- 401(k) plan with company match
- Social gatherings and team building activities
- Leadership workshops for personal development
- Recognition for top performers
- Philanthropy – a chance to give back to the community
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the West Palm Beach, FL area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: United Franchise Group operates in the retail industry, with a focus on franchising and related services. The company specializes in a number of different industries including signs and graphics, promotional products, food concepts, and networking.
Company Size: United Franchise Group is a mid-sized company with approximately 200 employees worldwide. This size allows for a more intimate work environment, with opportunities for growth and advancement.
Founded: United Franchise Group was founded in 1986, with over 35 years of experience in the franchising industry. The company has been a consistent industry leader throughout decades of economic change.
Company Description:
- United Franchise Group (UFG) is an organization made up of a group of award-winning franchise brands
- The company's franchised concepts specialize in a number of different industries, including signs and graphics, promotional products, food concepts, and networking
- UFG has over 1600 franchisees throughout the world, with approximately 200 employees in the United States and around the globe
- The company operates based on three core values – keep growing, sales first; positive attitude, enthusiasm, and passion for the company; a family-owned company that operates like a family
Company Specialties:
- Franchising
- Signs and graphics
- Promotional products
- Food concepts
- Networking
- Business brokers
- B2B sales
- Energy efficiency
- Computers and technology
- Co-working spaces
- Restaurants and food
Company Website: http://www.unitedfranchisegroup.com
ASSUMPTION: United Franchise Group's diverse range of franchise brands and services provides opportunities for candidates to gain experience in multiple industries and roles.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring 3-5 years of experience in digital marketing operations or MarTech management. The position offers opportunities for growth and advancement within the company.
Reporting Structure: The Digital Marketing Systems Manager will report directly to the Vice President of Marketing and work closely with brand marketing teams, external vendors, and agencies.
Work Arrangement: This role is on-site, with the opportunity for travel to attend training sessions, conferences, or to visit franchisees. The work arrangement is full-time, with standard business hours and flexibility for project needs.
Growth Opportunities:
- As United Franchise Group continues to expand, there may be opportunities for the Digital Marketing Systems Manager to take on additional responsibilities or move into a leadership role
- The company offers comprehensive training and development programs to help employees grow their skills and advance their careers
- With over 1600 franchisees worldwide, there may be opportunities for the Digital Marketing Systems Manager to work with international brands and gain global experience
ASSUMPTION: The growth opportunities for this role are tied to the overall success and expansion of United Franchise Group, as well as the candidate's ability to demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: United Franchise Group's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2121 Vista Parkway, West Palm Beach, FL 33411, United States
Geographic Context:
- West Palm Beach is located in Palm Beach County, Florida, with a population of approximately 110,000 people
- The city offers a subtropical climate, with mild winters and hot, humid summers
- West Palm Beach is known for its vibrant arts and culture scene, with numerous museums, galleries, and performing arts venues
- The city is also home to several major events, including the SunFest music and art festival and the Palm Beach International Equestrian Center
Work Schedule: The work schedule for this role is full-time, with standard business hours of 9:00 AM - 5:00 PM. However, the Digital Marketing Systems Manager may need to work additional hours to meet project deadlines or attend events.
ASSUMPTION: The work environment at United Franchise Group's headquarters is collaborative and supportive, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in digital marketing and MarTech tools
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Alignment with United Franchise Group's core values and company culture
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
- Tailor your cover letter to the specific role and company, explaining why you are a strong fit for the Digital Marketing Systems Manager position
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research United Franchise Group and the company's brands to demonstrate your knowledge and enthusiasm for the organization
ATS Keywords: Digital Marketing, Systems Manager, MarTech, Google Analytics, Google Tag Manager, Meta Business Manager, CRM, Project Management, Cross-functional Communication, Franchise, Retail
ASSUMPTION: The interview process for the Digital Marketing Systems Manager role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with United Franchise Group.
🛠️ Tools & Technologies
- Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles)
- Meta Business Suite
- CRMs (e.g., HubSpot)
- CMS platforms (e.g., WordPress)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Digital Marketing Systems Manager will be expected to have a strong working knowledge of the tools and technologies listed above, with the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Keep growing: United Franchise Group encourages continuous learning and professional development
- Sales first: The company prioritizes sales and revenue growth across all brands and divisions
- Positive attitude, enthusiasm, and passion for the company: United Franchise Group fosters a positive, supportive work environment that celebrates employee success
Work Style:
- Collaborative: United Franchise Group encourages teamwork and cross-functional collaboration across all brands and divisions
- Innovative: The company values creativity, innovation, and a willingness to take calculated risks
- Results-driven: United Franchise Group prioritizes performance and achievement, with a focus on delivering measurable results
Self-Assessment Questions:
- Do you have a strong, positive attitude and a passion for driving sales and growth?
- Are you comfortable working in a collaborative, innovative environment that prioritizes results?
- Do you have a proven track record of success in digital marketing operations or MarTech management?
ASSUMPTION: United Franchise Group's culture is characterized by a strong focus on sales, growth, and innovation, with a supportive and collaborative work environment that celebrates employee success.
⚠️ Potential Challenges
- Managing multiple brands and divisions with varying marketing needs and priorities
- Keeping up with the latest digital marketing trends and technologies
- Balancing the need for standardization and consistency with the need for flexibility and adaptation
- Working with external vendors and agencies to ensure consistent brand presence and performance
- Managing user access, governance, and security across multiple digital platforms
ASSUMPTION: The Digital Marketing Systems Manager will need to be proactive, adaptable, and able to balance multiple priorities and stakeholders to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Digital Marketing Systems Manager is focused primarily on managing and optimizing marketing systems and infrastructure, rather than on day-to-day campaign execution
- This role requires a strong technical background in digital marketing and MarTech, with a focus on system management and optimization
- Career progression for this role may include moving into a leadership position within United Franchise Group's marketing department or taking on additional responsibilities within the company
ASSUMPTION: The Digital Marketing Systems Manager role is unique in its focus on marketing systems management and optimization, requiring a specific set of skills and experiences that may differ from other marketing roles.
📝 Sample Projects
- Implementing a new CRM system and integrating it with existing marketing tools and platforms
- Developing and documenting standard operating procedures for digital system workflows
- Conducting a comprehensive audit of UFG's marketing technology stack and making recommendations for improvement
- Managing a rebranding project for one of UFG's franchise brands, including updates to Google Business Profiles, social media platforms, and marketing materials
ASSUMPTION: The Digital Marketing Systems Manager will be involved in a wide range of projects, from technical system management to strategic marketing initiatives, requiring a diverse skill set and the ability to adapt to changing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing technology stack for each of UFG's brands, and how they differ from one another?
- How does the Digital Marketing Systems Manager role collaborate with brand marketing teams, external vendors, and agencies to ensure consistent brand presence and performance?
- What are the biggest challenges facing the Digital Marketing Systems Manager role, and how have past incumbents addressed them?
- How does United Franchise Group support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, using specific examples and quantifiable achievements
- Write a cover letter that explains why you are a strong fit for the Digital Marketing Systems Manager role and how your background and skills align with United Franchise Group's values and culture
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research United Franchise Group and the company's brands to demonstrate your knowledge and enthusiasm for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
