📌 Core Information
🔹 Job Title: Digital Marketing Systems Manager
🔹 Company: United Franchise Group
🔹 Location: West Palm Beach, Florida, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing digital marketing infrastructure across UFG’s brands
- Managing cross-brand digital assets and facilitating scalable marketing execution
- Collaborating with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives
- Ensuring consistent brand presence across all Google Business Profiles and social platforms
ASSUMPTION: This role requires a strong technical background and experience in digital marketing operations to manage the complex marketing technology stack and ensure seamless integration and performance.
📋 Key Responsibilities
✅ Own and manage UFG’s marketing technology stack, including Google Business Profiles, Google Tag Manager, Meta Business Manager, Google Analytics, CRM integrations, and related tools
✅ Maintain user access, governance, and security across digital platforms for all UFG brands
✅ Develop and maintain SOPs for digital system workflows, ensuring compliance and consistency
✅ Ensure best practices and learnings are shared across all divisions (Vast, Starpoint, Gold Path, Big Flavor Brand)
✅ Create and manage standardized templates, dashboards, and reporting systems for marketing performance across brands
✅ Coordinate with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives
✅ Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands
✅ Ensure consistent brand presence across all Google Business Profiles and social platforms
✅ Assist brand marketing teams with system configuration for campaigns, including tracking, tagging, and attribution modeling
✅ Implement and manage UTM structures, custom event tracking, and conversion pixels to ensure accurate performance reporting
✅ Monitor marketing analytics dashboards and produce performance insights to help improve campaign ROI
✅ Assist in data hygiene and ensure integration across CRM, email marketing, and lead gen tools is optimized
ASSUMPTION: This role requires a high level of attention to detail, as well as strong organizational and project management skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, IT, or related field
Experience: 3-5 years experience in digital marketing operations, MarTech management, or similar role
Required Skills:
- Strong familiarity with Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles)
- Experience managing Meta Business Suite, CRMs (e.g., HubSpot), and CMS platforms (e.g., WordPress)
- Excellent project management and cross-functional communication skills
- Experience supporting a multi-brand or franchise organization is highly preferred
- Systems thinker with a bias toward optimization and scalability
- Strong organizational skills with a detail-first mindset
- Ability to train others and document processes clearly
- Resourceful, self-directed, and thrives in a fast-paced environment
Preferred Skills:
- Experience with specific marketing automation tools (e.g., Marketo, Pardot)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in franchise organizations or multi-brand environments will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive compensation
- Comprehensive training at headquarters
- Travel opportunities
- Medical, Dental, Vision, and Life insurance coverage
- Short- and Long-term disability insurance
- Generous time off and paid holidays
- 401(k) plan with company match
- Social gatherings and team building activities
- Leadership workshops for personal development
- Recognition for top performers
- Philanthropy opportunities
Working Hours: 40 hours per week, with flexibility for occasional overtime or project-based needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: United Franchise Group (UFG) operates in the retail industry, with a focus on franchising and various related services
Company Size: UFG has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: UFG was founded in 1986 and has since grown into a global leader in franchising, with over 1600 franchisees worldwide
Company Description:
- UFG is an organization made up of a group of award-winning franchise brands, specializing in a number of different industries including Signs and Graphics, Promotional Products, food concepts, and networking
- The company’s core values include keeping growing, sales first; positive attitude, enthusiasm, and passion for the company; and operating like a family-owned company
- UFG has been a consistent industry leader for decades, with approximately 200 employees in the United States and around the world
Company Specialties:
- Franchising
- Signs and Graphics
- Promotional Products
- Food Concepts
- Networking
- Business Brokers
- Sales
- Technology
- Restaurant and Food
Company Website: http://www.unitedfranchisegroup.com
ASSUMPTION: UFG’s diverse portfolio of franchise brands and services offers applicants a unique opportunity to work in a dynamic and growing organization with a strong focus on franchising and related industries.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and advancement within the company
Reporting Structure: The Digital Marketing Systems Manager will report directly to the Vice President of Marketing and work closely with various brand marketing teams and external vendors/agencies
Work Arrangement: This role requires on-site work at the company’s headquarters in West Palm Beach, Florida, with occasional travel for training or meetings
Growth Opportunities:
- As UFG continues to expand its franchise portfolio, there may be opportunities for the Digital Marketing Systems Manager to take on additional responsibilities or move into a leadership role
- The company offers comprehensive training and development programs to help employees grow professionally
- Working closely with various brand marketing teams and external vendors/agencies may provide opportunities to learn new skills and gain exposure to different aspects of the business
ASSUMPTION: The Digital Marketing Systems Manager role offers a unique opportunity to work in a dynamic and growing organization, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: UFG’s headquarters is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 2121 Vista Parkway, West Palm Beach, FL 33411, USA
Geographic Context:
- West Palm Beach is located in Palm Beach County, Florida, with a population of approximately 110,000 people
- The city offers a subtropical climate, with mild winters and hot, humid summers
- West Palm Beach is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year
- The city is also home to a variety of outdoor activities, including beaches, parks, and water sports
Work Schedule: The standard workweek is Monday through Friday, with occasional flexibility for project-based needs or meetings
ASSUMPTION: Working at UFG’s headquarters in West Palm Beach offers applicants a dynamic and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience with digital marketing tools and platforms
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with UFG’s core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing operations, MarTech management, or similar roles
- Demonstrate your understanding of UFG’s business and the specific needs of the Digital Marketing Systems Manager role
- Showcase your ability to work collaboratively and manage multiple projects and stakeholders effectively
ATS Keywords: Digital Marketing, Marketing Operations, MarTech, Google Analytics, Google Tag Manager, Meta Business Manager, CRM, CMS, Project Management, Cross-functional Communication, Systems Management, Optimization, Training, Detail-oriented
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their qualifications in detail during the interview process.
🛠️ Tools & Technologies
- Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles)
- Meta Business Suite
- CRMs (e.g., HubSpot)
- CMS platforms (e.g., WordPress)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO and web development tools
ASSUMPTION: Familiarity with the specific tools and technologies listed is essential for success in this role, as they are integral to the day-to-day responsibilities of the Digital Marketing Systems Manager.
👔 Cultural Fit Considerations
Company Values:
- Keep growing
- Sales first
- Positive attitude, enthusiasm, and passion for the company
- Operate like a family-owned company
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and able to thrive in a fast-paced environment
- Strong attention to detail and commitment to quality
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing operations or a similar role?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and stakeholders effectively?
- Do you share UFG’s core values, and are you passionate about the company’s mission and vision?
ASSUMPTION: Applicants who align with UFG’s core values and work style will be most successful in this role and within the company’s culture.
⚠️ Potential Challenges
- The Digital Marketing Systems Manager role requires a strong technical background and experience in digital marketing operations to manage the complex marketing technology stack and ensure seamless integration and performance
- Working in a multi-brand or franchise organization may present unique challenges in terms of managing cross-brand digital assets and facilitating scalable marketing execution
- The role may require occasional travel for training or meetings, which could disrupt personal schedules or routines
- West Palm Beach, Florida, may present unique challenges in terms of cost of living, climate, or other local factors
ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and determine if they are well-suited to the demands and requirements of the position.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, the Digital Marketing Systems Manager position at UFG places a greater emphasis on systems management, project management, and cross-functional communication
- In the franchise industry, UFG’s role is unique in its focus on managing the digital marketing infrastructure for a portfolio of franchise brands, rather than a single brand or organization
- Career-wise, this role offers opportunities for growth and advancement within the company, as well as the potential to gain exposure to various aspects of the business and develop new skills
ASSUMPTION: Applicants should carefully consider the unique aspects of the Digital Marketing Systems Manager role at UFG and determine if it aligns with their career goals and aspirations.
📝 Sample Projects
- Implementing a new marketing automation platform and migrating data from an existing system
- Conducting a comprehensive audit of UFG’s marketing technology stack and making recommendations for optimization and improvement
- Developing and implementing a standardized template system for marketing performance dashboards and reports
ASSUMPTION: The Digital Marketing Systems Manager role at UFG offers a variety of projects and initiatives that allow for creativity, innovation, and continuous learning and development.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of the Digital Marketing Systems Manager role and how they align with my skills and experience?
- How does this role fit into the overall marketing strategy and goals for UFG and its franchise brands?
- What are the biggest challenges facing the Digital Marketing Systems Manager in this role, and how can I help address them?
- What opportunities are there for growth and development within this role and within the company as a whole?
- How does UFG support work-life balance for its employees, particularly in this role?
ASSUMPTION: Applicants should use the interview process to gain a clear understanding of the Digital Marketing Systems Manager role and its fit with their skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching UFG’s business and the specific needs of the Digital Marketing Systems Manager role
- Be ready to discuss your experience with digital marketing operations, MarTech management, or similar roles
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
