📌 Core Information
🔹 Job Title: Digital Marketing Tagging Manager
🔹 Company: U.S. Bank National Association
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid: 3+ days in-office)
🚀 Job Overview
Key aspects of this role include:
- Managing digital data collection from start to finish for accurate and trustworthy marketing analytics
- Collaborating with internal and external partners to implement and test marketing campaign tags
- Ensuring privacy compliance and governance across the marketing ecosystem
- Liaising with marketing agencies and tagging implementation teams for smooth information flow
ASSUMPTION: This role requires a balance of technical skills, project management, and strong communication to coordinate with various teams and stakeholders.
📋 Key Responsibilities
✅ Work with internal and external partners to implement and test marketing analytics tags within the tag management system
✅ Lead discussions with agencies regarding 3rd party marketing tagging requirements and monitor tag activity for proper measurement and privacy compliance
✅ Maintain and update media tag documentation and tracking tools, supporting the governance of tags across sites
✅ Collaborate with Compliance and Risk Teams for tag approvals and auditing
✅ Serve as a liaison between marketing agencies and the tagging implementation team to ensure correct information flow
ASSUMPTION: This role involves a mix of technical tasks, stakeholder communication, and project management to ensure accurate and compliant data collection.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent work experience
Experience: Five to seven years of statistical and/or data analytics experience
Required Skills:
- Knowledge of tag management systems like Tealium, GTM, etc.
- Experience reading JavaScript and understanding 3rd party marketing and analytics implementation on websites
- An understanding of media vendor tagging and procurement (3rd party tags)
- Experience using OneTrust for digital opt-out and consent management
- Proficiency in MS Office Suite, specifically Excel and PowerPoint
- General understanding of Adobe Analytics & Workspace
- General understanding of marketing channels and tactics
Preferred Skills:
- Experience with debugger tools (e.g., Chrome console)
- Experience with Microsoft Teams, Jira, and/or Confluence
- Experience with Google Campaign Manager, DV360 & SA360 for tag development & deployment
- Tagging solution experience within an agency environment
- Knowledge of setting up ObservePoint audits
ASSUMPTION: While the role requires specific technical skills, it also demands strong organizational skills, attention to detail, and excellent communication to work effectively with diverse teams.
💰 Compensation & Benefits
Salary Range: $105,400 - $124,000 per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (2-5 weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year
Working Hours: Full-time (40 hours/week) with a hybrid schedule (3+ days in-office)
ASSUMPTION: The salary range provided is based on the primary location and may vary based on the role's location. The benefits listed are subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the financial services industry, offering a wide range of banking, payment, and wealth management services.
Company Size: U.S. Bank is a large corporation with over 70,000 employees globally, providing extensive opportunities for career growth and development.
Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest banks in the United States.
Company Description:
- U.S. Bank is a diversified financial services company, offering a full range of banking, investment, mortgage, and payment services to consumers, businesses, and institutions
- The company operates in 25 states across the United States and has a presence in additional countries through its global banking and payment services
- U.S. Bank is committed to sustainability and has set ambitious goals to reduce its environmental impact and promote social responsibility
Company Specialties:
- Retail banking
- Commercial banking
- Payment services
- Wealth management
- Investment banking
Company Website: usbank.com
ASSUMPTION: U.S. Bank's extensive range of services and global presence offer numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing analytics and technology career path, with opportunities for growth into senior or management positions.
Reporting Structure: The Digital Marketing Tagging Manager reports directly to the Manager, Digital Web Analytics & Tagging within the Marketing Analytics and Technology organization.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office for 3 or more days per week.
Growth Opportunities:
- Progression into senior or management roles within the Marketing Analytics and Technology organization
- Expansion of responsibilities to include additional marketing channels or data domains
- Transition into other areas of the business, such as product management or data science
ASSUMPTION: This role provides a strong foundation in marketing analytics and data governance, with ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: U.S. Bank's Minneapolis office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, United States
Geographic Context:
- Minneapolis is the largest city in the state of Minnesota, with a population of over 430,000
- The city is known for its strong economy, driven by industries such as finance, healthcare, and technology
- Minneapolis offers a high quality of life, with a vibrant arts and culture scene, numerous parks and recreational opportunities, and a robust sports landscape
Work Schedule: Full-time (40 hours/week) with a hybrid schedule (3+ days in-office)
ASSUMPTION: The Minneapolis office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional team members or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical skills and knowledge of tag management systems
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Project management and organizational skills
- Cultural fit and alignment with U.S. Bank's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on tag management, marketing analytics, and project management
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research U.S. Bank's company culture and values to ensure a strong cultural fit
ATS Keywords: Tag management, marketing analytics, data collection, privacy compliance, project management, stakeholder communication, JavaScript, OneTrust, Adobe Analytics, Google Campaign Manager
ASSUMPTION: The interview process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on communication and collaboration.
🛠️ Tools & Technologies
- Tag management systems (Tealium, GTM, etc.)
- JavaScript
- OneTrust
- Adobe Analytics & Workspace
- Google Campaign Manager, DV360 & SA360
- ObservePoint
- Microsoft Office Suite (Excel, PowerPoint)
- Microsoft Teams, Jira, Confluence
ASSUMPTION: This role requires proficiency in various tag management systems, marketing analytics tools, and project management software to effectively manage data collection and governance.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Fostering an inclusive environment
- Collaborating effectively
- Driving with purpose
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a strong customer focus and a commitment to putting customers first in your work?
- Are you able to act with integrity and maintain confidentiality when handling sensitive information?
- Can you foster an inclusive environment and work effectively with diverse teams?
- Do you have strong collaboration skills and the ability to work effectively with various stakeholders?
- Are you driven, results-oriented, and committed to driving with purpose in your role?
ASSUMPTION: U.S. Bank values a diverse and inclusive workforce, with a strong emphasis on collaboration, integrity, and customer focus.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest tag management systems and marketing analytics tools
- Ensuring data privacy and compliance in a rapidly evolving digital landscape
- Adapting to changes in the marketing ecosystem and tagging requirements
- Working effectively in a hybrid work environment, balancing in-office and remote work
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on tag management and data governance
- In the financial services industry, data privacy and compliance are critical aspects of this role, setting it apart from similar positions in other industries
- Career progression in this role may differ from other marketing analytics positions, with opportunities to specialize in data governance or transition into management roles
ASSUMPTION: This role offers a unique blend of technical, project management, and stakeholder communication skills, with a strong focus on data governance and privacy compliance.
📝 Sample Projects
- Implementing and testing a new tag management system for a marketing campaign
- Conducting a comprehensive audit of website tags to ensure proper measurement and privacy compliance
- Developing and documenting a new tagging strategy for a specific marketing channel
ASSUMPTION: These sample projects demonstrate the technical, analytical, and project management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the team currently, and how can this role address them?
- How does U.S. Bank support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does U.S. Bank ensure the security and privacy of customer data, and what role does this position play in maintaining those standards?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the U.S. Bank careers website
- Tailor your resume to highlight relevant experience and skills, such as tag management, marketing analytics, and project management
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research U.S. Bank's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
