📌 Core Information
🔹 Job Title: Digital Marketing Tagging Manager
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, MN
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3+ days on-site)
🚀 Job Overview
Key aspects of this role include:
- Managing digital data collection from start to finish
- Collaborating with internal and external partners on tagging strategies
- Ensuring accurate and trustworthy digital data foundation
- Supporting marketing strategies to drive growth and efficiency
- Working with compliance and risk teams for tag approvals and auditing
ASSUMPTION: This role requires a strong understanding of digital marketing and data analytics, as well as excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Implement and test 1st and 3rd party tagging solutions for marketing campaigns
✅ Lead discussions on 3rd party marketing tagging requirements between agencies and internal teams
✅ Maintain and update media tag documentation and tracking tools
✅ Collaborate with compliance and risk teams for tag approvals and auditing
✅ Liaise with marketing agencies and tagging implementation teams
ASSUMPTION: This role involves a high degree of detail-oriented work and requires strong organizational skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a related field, or equivalent work experience
Experience: Five to seven years of statistical and/or data analytics experience
Required Skills:
- Knowledge of tag management systems like Tealium, GTM, etc.
- Experience reading JavaScript and understanding 3rd party marketing and analytics implementation
- Understanding of media vendor tagging and procurement
- Experience using OneTrust for digital opt-out and consent management
- Proficiency in MS Office Suite, specifically Excel and PowerPoint
- General understanding of Adobe Analytics & Workspace
- General understanding of marketing channels and tactics
Preferred Skills:
- Experience with debugger tools (e.g., Chrome console)
- Experience with Google Campaign Manager, DV360 & SA360
- Tagging solution experience within an agency environment
- Knowledge of setting up ObservePoint audits
- Experience with Microsoft Teams, Jira, and/or Confluence
ASSUMPTION: While a degree is preferred, equivalent work experience will be considered. Relevant certifications or additional training in digital marketing or data analytics may also be beneficial.
💰 Compensation & Benefits
Salary Range: $105,400.00 - $124,000.00 per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (2-5 weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and safe leave accruals of one hour for every 30 worked, up to 80 hours per calendar year
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the primary location of Minneapolis, MN. Actual salary may vary based on the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the banking industry, offering a wide range of financial services to both consumers and businesses.
Company Size: U.S. Bank is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest banks in the United States.
Company Description:
- U.S. Bank helps millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs.
- The company offers a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking.
- U.S. Bank is known for its strength and stability, with a reputation for ethical practices and a great place to work.
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank's extensive range of services and large employee base provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing and data analytics.
Reporting Structure: The Digital Marketing Tagging Manager will report directly to the Digital Web Analytics & Tagging team within the Marketing Analytics and Technology organization.
Work Arrangement: This role offers a hybrid/flexible schedule, with an in-office expectation of 3 or more days per week.
Growth Opportunities:
- Potential career progression into senior roles within the Marketing Analytics and Technology organization or other departments within U.S. Bank.
- Opportunities to gain experience in various aspects of digital marketing and data analytics, leading to increased expertise and versatility.
- Chance to work with and learn from experienced professionals in the field, contributing to personal and professional development.
ASSUMPTION: Given U.S. Bank's size and diverse range of services, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: U.S. Bank's headquarters is located in Minneapolis, MN, with additional offices across the United States.
Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, US; 425 Walnut St, Cincinnati, OH 45202, US
Geographic Context:
- Minneapolis, MN, is the largest city in the state and the headquarters of numerous Fortune 500 companies.
- The city offers a mix of urban and suburban living options, with a vibrant arts and culture scene, as well as numerous outdoor recreation opportunities.
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: The hybrid work arrangement for this role provides flexibility while still allowing for in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the director of the team
Key Assessment Areas:
- Technical skills and knowledge of tag management systems and marketing analytics
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with U.S. Bank's values
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
- Tailor your cover letter to the specific role and company, explaining why you are a good fit for the position
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
ATS Keywords: Tag management, marketing analytics, digital marketing, data collection, data governance, compliance, risk management, Adobe Analytics, OneTrust, JavaScript, media vendor tagging
ASSUMPTION: U.S. Bank's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Tag management systems (Tealium, GTM, etc.)
- Adobe Analytics & Workspace
- OneTrust
- JavaScript
- Google Campaign Manager, DV360 & SA360
- ObservePoint
- Microsoft Office Suite (Excel, PowerPoint)
- Microsoft Teams, Jira, Confluence
ASSUMPTION: Familiarity with the tools and technologies listed is essential for success in this role, as they are used daily to manage digital data collection and marketing analytics.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Working together
- Reinventing with purpose
- Driving with discipline
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Attention to detail and quality-focused
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of managing complex digital data collection projects?
- Are you comfortable working with various teams and stakeholders to achieve common goals?
- Do you thrive in a fast-paced, dynamic work environment that requires strong organizational skills and attention to detail?
ASSUMPTION: U.S. Bank values employees who embody their core values and work style, contributing to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management
- Working with complex and sensitive data, requiring a high degree of accuracy and attention to detail
- Navigating a large organization with diverse teams and departments, requiring strong communication and collaboration skills
- Adapting to changes in technology and best practices, requiring continuous learning and professional development
ASSUMPTION: The challenges listed are inherent to the role and require a strong, adaptable candidate to succeed in the position.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing tagging and data governance within a large financial institution
- Similar roles in other industries may have different focuses, such as e-commerce or media and entertainment
- Career progression in this role may lead to senior roles in digital marketing, data analytics, or related fields within U.S. Bank or other organizations
ASSUMPTION: While this role is unique in its focus, it shares many similarities with other digital marketing and data analytics roles across various industries.
📝 Sample Projects
- Implementing and testing a new tag management system for a major marketing campaign
- Collaborating with an agency to integrate 3rd party marketing tags into an existing website
- Conducting a comprehensive audit of all media tags across multiple websites to ensure accurate data collection and compliance with privacy regulations
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities required in this role, demonstrating the need for strong technical skills and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Web Analytics & Tagging team?
- How does this role collaborate with other teams and departments within U.S. Bank?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does U.S. Bank support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, using specific examples and quantifiable achievements
- Write a cover letter explaining why you are a good fit for the role and company
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
