Digital Marketing Tech Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Tech Specialist

🔹 Company: Xideral

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing stakeholder and customer relationships to ensure successful project outcomes.
• Developing and implementing effective marketing content and strategies.
• Excelling at communicating technical information to non-technical audiences.
• Utilizing Gen AI tools, Microsoft 365 Copilot, Teams, and SharePoint to enhance digital marketing efforts.

ASSUMPTION: This role requires a high level of experience and proficiency in digital marketing, stakeholder management, and utilizing AI tools to drive marketing success.

📋 Key Responsibilities

✅ Manage stakeholder and customer relationships to ensure successful project outcomes.

✅ Develop and implement effective marketing content and strategies.

✅ Effectively communicate technical information to non-technical audiences.

✅ Utilize Gen AI tools, Microsoft 365 Copilot, Teams, and SharePoint to enhance digital marketing efforts.

ASSUMPTION: The role requires a strong focus on customer satisfaction, strategic thinking, and adaptability to new technologies.

🎯 Required Qualifications

Education: Not specified, but relevant degree or certification is expected.

Experience: Over 8 to 10 years of experience in a similar role, with a proven track record in stakeholder management and marketing content creation.

Required Skills:

• Proven experience in creating engaging marketing content and strategies.
• Familiarity with Gen AI tools and Microsoft 365 suite (Copilot, Teams, SharePoint).
• Exceptional communication skills in conversational English at proficiency C1 - C2.
• Ability to work proactively and collaboratively in a team setting.

Preferred Skills: None specified, but relevant certifications or additional language skills would be an asset.

ASSUMPTION: The required experience level and specific skill set indicate that this role is targeted at senior-level candidates with extensive digital marketing experience.

💰 Compensation & Benefits

Salary Range: Competitive salary with no upper limit (industry standard for senior-level digital marketing roles in Mexico City)

Benefits:

• Health insurance (SGMM), Life insurance
• Aguinaldo, Vacation premium, Vacations
• Grocery coupons and Performance bonuses

Working Hours: Monday to Friday, 09:00 AM - 06:00 PM CST (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range and benefits package are in line with industry standards for senior-level digital marketing roles in Mexico City.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on staff augmentation and software development.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2003, with over 20 years of experience in the market.

Company Description:

• Xideral specializes in designing strategies against the scarcity of qualified talent in the IT industry.
• The company offers nearshore staffing solutions and software development services, primarily from LATAM and Canada.
• Xideral headquarters are located in Mexico and Montreal, with the goal of helping Canadian companies fulfill IT positions with local and nearshore talent.

Company Specialties:

• IT Services and Consulting
• Staff Augmentation
• Software Development
• IT Training Academies
• Managed Services

Company Website: www.xideral.ca

ASSUMPTION: Xideral's focus on nearshore staffing solutions and software development presents opportunities for applicants interested in working with international clients and teams.

📊 Role Analysis

Career Level: Senior-level digital marketing role, requiring extensive experience and expertise in the field.

Reporting Structure: The role reports directly to the marketing department, with potential cross-functional collaboration with other teams.

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Potential career advancement within the marketing department or related fields.
• Opportunities to work on diverse projects and gain experience with international clients.
• Possibility to develop expertise in AI-driven marketing strategies and tools.

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role attractive to candidates seeking a balance between on-site collaboration and remote flexibility, as well as those looking to advance their careers in digital marketing.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work.

Office Location(s): Mexico City - Benito Juárez, Guadalajara - Tlaquepaque

Geographic Context:

• Mexico City: A bustling metropolis with a vibrant culture, offering numerous entertainment and dining options.
• Guadalajara: The second-largest city in Mexico, known for its rich history, art, and culinary scene.

Work Schedule: Monday to Friday, 09:00 AM - 06:00 PM CST, with flexibility for hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement and central office locations in Mexico City and Guadalajara make this role accessible to a wide range of candidates, while offering diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview
• Final round interview with the hiring manager

Key Assessment Areas:

• Digital marketing expertise and strategy development
• AI tool proficiency and adaptability
• Communication skills and stakeholder management
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume to highlight relevant digital marketing experience and AI tool proficiency.
• Prepare examples of successful marketing campaigns and stakeholder management scenarios.
• Demonstrate your ability to communicate complex technical information in a clear and concise manner.

ATS Keywords: Digital Marketing, Stakeholder Management, Customer Management, Marketing Content Creation, Marketing Strategies, Gen AI Tools, Microsoft 365, Communication Skills, Team Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, AI tool proficiency, and communication skills, with a strong emphasis on real-world examples and problem-solving scenarios.

🛠️ Tools & Technologies

• Gen AI tools
• Microsoft 365 Copilot
• Microsoft Teams
• Microsoft SharePoint

ASSUMPTION: Familiarity with the listed AI tools and Microsoft 365 suite is essential for success in this role, as they are integral to the digital marketing strategies and workflows.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated, but likely to include customer focus, innovation, and collaboration.

Work Style:

• Proactive and collaborative team player
• Strong communication and stakeholder management skills
• Adaptability to new technologies and AI-driven marketing strategies

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you comfortable managing stakeholders and communicating complex technical information to non-technical audiences?
• Do you have a proven track record of developing and implementing effective marketing content and strategies?

ASSUMPTION: Xideral values candidates who are strong communicators, collaborative team players, and adaptable to new technologies, with a proven track record in digital marketing and stakeholder management.

⚠️ Potential Challenges

• Managing multiple stakeholders and customer relationships effectively.
• Keeping up with the latest AI-driven marketing trends and tools.
• Balancing on-site and remote work responsibilities in a hybrid work arrangement.
• Adapting to a mid-sized company environment with opportunities for growth and impact.

ASSUMPTION: The role presents challenges related to stakeholder management, staying current with AI-driven marketing trends, and balancing work arrangements, but also offers opportunities for growth and impact in a mid-sized company environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on utilizing AI tools to enhance digital marketing efforts and its requirement for exceptional communication skills in conversational English at proficiency C1 - C2.
• Industry-specific context: The IT Services and IT Consulting industry is competitive and dynamic, with a strong focus on innovation and adaptability to new technologies.
• Career path comparison: This role can serve as a stepping stone to senior-level marketing roles or related fields within the IT industry.

ASSUMPTION: The role's focus on AI-driven marketing and exceptional communication skills sets it apart from related positions, while the industry-specific context and career path comparison provide valuable insights for applicants.

📝 Sample Projects

• Developing and implementing a marketing campaign to promote a new AI-driven software product.
• Managing stakeholder relationships to ensure successful project outcomes for a multinational client.
• Creating engaging marketing content and strategies to drive customer acquisition and retention for an e-commerce platform.

ASSUMPTION: The sample projects provided offer a glimpse into the real-world responsibilities and challenges faced by the Digital Marketing Tech Specialist, with a focus on AI-driven marketing, stakeholder management, and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing campaigns and strategies?
• What is the company's approach to work-life balance, particularly in a hybrid work arrangement?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant digital marketing experience and AI tool proficiency.
• Prepare examples of successful marketing campaigns and stakeholder management scenarios.
• Demonstrate your ability to communicate complex technical information in a clear and concise manner.
• Follow up with the hiring manager one week after submission to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.