📌 Core Information
🔹 Job Title: Digital Marketing Technologies Manager
🔹 Company: Integra LifeSciences
🔹 Location: Princeton, New Jersey (Hybrid: In-office Tue-Wed-Thu, Remote Mon-Fri)
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving alignment across Marketing, Sales, and Commercial teams to deliver streamlined digital experiences for customers and patients.
- Leading business discussions to generate integrated technology solutions that touch customers during and after their buying journeys.
- Translating business requirements into business cases and ensuring alignment with strategic divisional and international goals.
- Evaluating gaps and remediations required for processes and systems supporting moderate/significant improvement needed to meet compliance requirements of validated systems.
- Refining business cases to ensure key outcomes, risks, and value drivers are well understood and documented prior to project initiation.
ASSUMPTION: This role requires a strong understanding of corporate finance, business case development, and process improvement methodologies to effectively translate business needs into technology solutions.
📋 Key Responsibilities
✅ Engage, develop, and maintain relationships with business leaders across the organization to quantify demand for IT support and technology enablement.
✅ Create business cases in partnership with corresponding business functions and align with the financial calendar to ensure timely submission of new proposals.
✅ Document business requirements, As-Is business processes, To-Be business processes, and major desired business outcomes from new technology deployments.
✅ Analyze information pertaining to complex business problems and make recommendations for the implementation of new systems and procedures.
✅ Work across IT teams to drive alignment on priorities, constraints, and dependencies, and factor in organizational capacity into long-term business planning of IT projects.
ASSUMPTION: This role involves continuous collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s Degree in a Technical or Business field, Master’s Degree Desirable
Experience: Minimum 10 years’ experience in the Life Sciences, Pharma, MedTech, or Biotech industries, with at least 5 years in supporting business functions such as Digital Marketing, Commercial Teams, Customer Service, Field Service, and/or Sales. Extensive experience continuously improving business processes (e.g., Lean, process excellence, value stream mapping). Preferred: Management Consulting experience; executive presentation skills.
Required Skills:
- Proven track record of driving alignment across multiple teams to deliver digital experiences.
- Strong business acumen, communication skills, understanding of corporate finance, and business case development.
- Experience working with process improvement methodologies (e.g., Lean, Six Sigma, Organizational Change Management).
- Ability to analyze complex business problems and make data-driven decisions.
- Experience working with IT teams and understanding of IT project management.
Preferred Skills:
- Experience working with marketing technology stacks, including content management systems and digital asset management systems.
- Knowledge of the medical device or healthcare industry.
- Experience working in a hybrid or remote work environment.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the industry and the job responsibilities.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Manager-level role in the Medical Equipment Manufacturing industry with 10+ years of experience in the Princeton, NJ area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Integra products
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:00 PM EST (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on typical benefits offered by companies of similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Integra LifeSciences is a world leader in medical technology, driven by its purpose of restoring patients’ lives. They innovate treatment pathways to advance patient outcomes and set new standards of surgical, neurologic, and regenerative care.
Company Size: 1,001-5,000 employees. As a mid-sized company, Integra offers a balance between the agility of a smaller organization and the resources of a larger one. This size allows for more opportunities for growth and career development.
Founded: 1989. Integra has a rich history in the medical technology industry, with over three decades of experience in developing innovative solutions for patients and healthcare providers.
Company Description:
- Integra offers a comprehensive portfolio of high-quality, leadership medical technology brands.
- The company has offices, manufacturing, and research facilities in Asia, Australia, Europe, the Middle East, and the Americas.
- Integra is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.
Company Specialties:
- Neurosurgery
- Neurosciences
- Surgical instruments
- Collagen
- Regenerative medicine
Company Website: www.integralife.com
ASSUMPTION: Integra LifeSciences is a well-established company with a strong reputation in the medical technology industry. They value innovation, quality, and patient-centered care.
📊 Role Analysis
Career Level: Managerial. This role is a mid-level management position, reporting to the VP of IT Business Engagement and working with various extended leadership teams to align the organization towards a consolidated enterprise technology roadmap.
Reporting Structure: This role will report to the VP of IT Business Engagement and be part of various extended leadership teams. It will begin as an individual contributor role with potential to establish a team as the function matures.
Work Arrangement: Hybrid. This role requires in-office presence on Tuesdays, Wednesdays, and Thursdays, with the option to work remotely on Mondays and Fridays.
Growth Opportunities:
- As the function matures, there is potential for this role to establish a team, providing opportunities for career growth and development.
- Integra's mid-sized structure offers opportunities for cross-functional collaboration and exposure to various aspects of the business.
- The company's commitment to innovation and continuous improvement creates an environment conducive to professional growth.
ASSUMPTION: This role offers opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid. The office is located at 1100 Campus Road, Princeton, New Jersey 08540, US.
Office Location(s): Princeton, New Jersey
Geographic Context:
- Princeton, New Jersey is a vibrant town with a strong sense of community, offering a mix of urban and suburban living.
- The area is home to numerous Fortune 500 companies and research institutions, providing ample networking and professional development opportunities.
- Princeton offers a variety of cultural attractions, including museums, theaters, and music venues, as well as numerous parks and recreational facilities.
Work Schedule: Full-time, Monday - Friday, 8:30 AM - 5:00 PM EST (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the VP of IT Business Engagement
Key Assessment Areas:
- Business acumen and strategic thinking
- Communication and presentation skills
- Process improvement and problem-solving skills
- Understanding of corporate finance and business case development
- Ability to work collaboratively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Integra's business and the role's responsibilities in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills.
- Research Integra's company culture and values to ensure a good fit.
ATS Keywords: Digital Marketing, Technology Solutions, Business Acumen, Communication Skills, Corporate Finance, Business Case Development, Process Improvement, Lean, Six Sigma, Project Management, IT Alignment, Stakeholder Engagement, Documentation, Business Analysis, Value Chain Mapping, Compliance
ASSUMPTION: Integra uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
- Business intelligence tools (e.g., Tableau, Power BI)
- Process mapping and visualization tools (e.g., Lucidchart, Visio)
ASSUMPTION: Proficiency in these tools is not explicitly required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Strategic
Self-Assessment Questions:
- Do you have a proven track record of driving alignment across multiple teams to deliver digital experiences?
- Are you comfortable working in a hybrid or remote work environment?
- Do you have strong business acumen, communication skills, and an understanding of corporate finance?
- Are you able to analyze complex business problems and make data-driven decisions?
- Do you have experience working with IT teams and understanding of IT project management?
ASSUMPTION: Integra values candidates who align with their company values and work style, as well as those who can demonstrate a strong fit with the role's requirements.
⚠️ Potential Challenges
- Working with multiple teams and stakeholders to align on priorities and dependencies may require strong communication and project management skills.
- The role involves continuous process improvement, which may require adaptability and a willingness to learn new tools and methodologies.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
- The role may require travel up to 10% of the time, which may present challenges for those with personal or family commitments.
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving alignment across multiple teams to deliver digital experiences for customers and patients in the medical technology industry.
- While there may be similar roles in other industries, the specific context and requirements of this role make it unique.
- Career progression in this role may lead to opportunities in IT management, business analysis, or digital marketing within the medical technology industry.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of business and technology in the medical technology industry.
📝 Sample Projects
- Leading a cross-functional team to implement a new content management system and digital asset management system for Integra's digital marketing department.
- Conducting a value chain mapping exercise to identify opportunities for process improvement and cost savings in Integra's digital marketing and sales processes.
- Developing a business case for the implementation of a new customer relationship management (CRM) system to improve customer engagement and data management.
ASSUMPTION: These sample projects are intended to illustrate the types of projects that may be undertaken in this role and are not exhaustive.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Integra's digital marketing technology stack and the plans for refreshing it?
- How does this role fit into the broader IT strategy and roadmap for Integra?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Integra support the professional development and growth of its employees?
- What is the company culture like, and how does this role fit into that culture?
ASSUMPTION: These questions are intended to help you better understand the role, the company, and the team you will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills.
- Research Integra's company culture and values to ensure a good fit.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
