- **Job Title:** Digital Marketing & Ticketing Executive
- **Company:** Diageo
- **Location:** Covent Garden, London
- **Job Type:** Full Time, Permanent
- **Category:** Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** Intermediate (2-5 years)
- **Remote Status:** On-site
**🚀 Job Overview**
Key aspects of this role include:
- Managing the backend of the Guinness Open Gate Brewery London (GOGBL) website
- Executing and reporting on CRM campaigns
- Supporting the Digital Marketing & Performance Manager with paid media execution
- Providing insights and data analysis to the Events & Reservations team
**ASSUMPTION:** This role is part of the Sales & Marketing team at GOGBL and will require close collaboration with various teams within Diageo, including Data & Technology, Legal, Media, and CRM teams.
**📋 Key Responsibilities**
- **🌐 Website Management:** Run the backend of the GOGBL website, including ticketing and content updates.
- **📈 CRM Campaigns:** Execute and report on CRM campaigns for GOGBL.
- **📊 Paid Media Support:** Assist the Digital Marketing & Performance Manager with paid media execution.
- **📈 Insights & Reporting:** Own insights and reporting for all online channels, providing regular updates to the team and wider business.
- **🤝 Team Collaboration:** Work closely with the Events & Reservations team, providing them with insights based on consumer behavior and booking stats.
**ASSUMPTION:** This role requires strong data analysis skills and the ability to communicate effectively with non-digital stakeholders.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Digital Marketing, or a related field.
- **Experience:** Proven experience in CRM, Google Ads, and Meta Ads platforms.
- **Required Skills:**
- Deep understanding of CRM and email marketing
- Solid understanding of Google and Meta ad platforms
- Hands-on experience with CMS and ticketing systems (desired)
- Strong data analysis skills
- Ability to provide clear, easy-to-digest narratives to non-digital stakeholders
- Passion for building flawless, multi-channel consumer experiences online
- **Preferred Skills:**
- Experience working with a brand with a clear tone of voice and identity
- Knowledge of responsible marketing and GDPR
**ASSUMPTION:** Candidates with experience working in the beverage industry or with ticketing systems will be preferred.
**💰 Compensation & Benefits**
- **Salary Range:** £30,000 - £35,000 per annum (based on industry standards for the role, experience level, and location)
- **Benefits:**
- Modern work-life balance policies and wellbeing activities
- Annual merit increases (performance-based)
- Annual bonus (performance-based)
- Subsidized gym membership
- Contributory pension scheme
- Share options
- **Working Hours:** 37.5 hours per week, Monday to Friday, with flexibility to work additional hours as needed
**ASSUMPTION:** The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Beverage Manufacturing
- **Company Size:** 10,001+ employees
- **Founded:** 1826 (as Guinness Brewery)
- **Company Description:** Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. They are committed to investing in the future and being mindful of their impact on the planet.
- **Company Specialties:** Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, Premium Wines and Spirits Supplier, Luxury, Super Premium, Beer, Consumer Goods, E-commerce, Beverages, Spirits, FMCG
**📊 Role Analysis**
- **Career Level:** Intermediate
- **Reporting Structure:** This role reports to the Digital Marketing & Performance Manager and is part of the Sales & Marketing team at GOGBL.
- **Work Arrangement:** On-site, full-time role with flexibility to work additional hours as needed.
- **Growth Opportunities:**
- Potential to grow within the Sales & Marketing team or wider Diageo organization
- Opportunity to work on high-profile projects and events at the Guinness Open Gate Brewery London
**ASSUMPTION:** This role offers significant growth potential within a large, global organization.
**🌍 Location & Work Environment**
- **Office Type:** On-site, heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, London
- **Office Location(s):** 1HQ, London
- **Geographic Context:** Covent Garden is a vibrant, central London neighborhood known for its theatre, shopping, and dining. It is well-connected by public transportation.
- **Work Schedule:** Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed.
**ASSUMPTION:** The historic Covent Garden location offers a unique and exciting work environment, with easy access to cultural attractions and amenities.
**💼 Interview & Application Insights**
- **Typical Process:**
1. Online application and resume screening
2. Phone or video screening
3. On-site or virtual interview with the hiring manager and team members
4. Final interview with the Digital Marketing & Performance Manager or another senior team member
- **Key Assessment Areas:**
- CRM and email marketing skills
- Data analysis and reporting capabilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Diageo's values
- **Application Tips:**
1. Tailor your resume and cover letter to highlight your CRM, data analysis, and communication skills.
2. Showcase your understanding of the Guinness brand and the role's requirements.
3. Prepare examples of your CRM campaign successes and data-driven insights.
**ASSUMPTION:** Diageo's application process is designed to assess candidates' technical skills and cultural fit for the role and organization.
**🛠️ Tools & Technologies**
- CRM platform (e.g., Salesforce, HubSpot, or similar)
- Google Ads and Meta Ads platforms
- CMS (e.g., WordPress, Drupal, or similar)
- Ticketing system (e.g., Eventbrite, Ticketmaster, or similar)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, or similar)
**ASSUMPTION:** Candidates with experience using these tools and technologies will be preferred.
**👔 Cultural Fit Considerations**
- **Company Values:** Diageo's values include being courageous, creative, collaborative, and responsible. They are committed to celebrating life, every day, everywhere, and crafting an inclusive culture where everyone feels valued and listened to.
- **Work Style:** Diageo offers a modern work-life balance, with flexible working arrangements and wellbeing activities. They encourage a collaborative and inclusive work environment, where everyone's ideas are valued.
- **Self-Assessment Questions:**
1. How do you ensure responsible marketing and GDPR compliance in your CRM campaigns?
2. How do you balance the need for data-driven insights with the need to provide clear, easy-to-digest narratives to non-digital stakeholders?
3. How do you approach working with a brand with a clear tone of voice and identity?
**ASSUMPTION:** Candidates who align with Diageo's values and work style, and can answer these self-assessment questions effectively, will be strong fits for this role.
**⚠️ Potential Challenges**
- **Role-Specific:** The role requires managing multiple projects and stakeholders, which can be challenging at times.
- **Company-Specific:** Diageo is a large, global organization, which can present unique challenges in terms of communication and decision-making processes.
- **Location-Specific:** London's competitive job market and high cost of living may present challenges for some candidates.
**📈 Similar Roles Comparison**
- **Role Differentiation:** This role is unique in its focus on the Guinness Open Gate Brewery London, a new and exciting venue for the Guinness brand. It offers the opportunity to work on high-profile projects and events in a historic and vibrant London neighborhood.
- **Industry-Specific:** The beverage industry is competitive and dynamic, with a strong focus on innovation and marketing. This role offers the chance to work with a global leader in premium drinks.
- **Career Path Comparison:** This role offers significant growth potential within a large, global organization. It could lead to opportunities in marketing, digital marketing, or other related fields within Diageo or the broader beverage industry.
**ASSUMPTION:** This role offers unique opportunities and challenges compared to similar roles in the beverage industry or other sectors.
**📝 Sample Projects**
- **Role-Specific:** Developing and executing a CRM campaign to launch a new beer or event at the Guinness Open Gate Brewery London
- **Industry-Specific:** Conducting market research and analysis to inform marketing strategies for a new product launch or brand refresh
- **Reporting Responsibilities:** Creating and presenting a monthly performance report to the Digital Marketing & Performance Manager and wider business stakeholders
**ASSUMPTION:** These sample projects illustrate the range of responsibilities and opportunities available in this role.
**❓ Key Questions to Ask During Interview**
1. How does this role support the overall marketing strategy for the Guinness brand and Diageo?
2. What are the key priorities for the Digital Marketing & Performance Manager in the first 30, 60, and 90 days?
3. How does the Events & Reservations team collaborate with the Sales & Marketing team, and what are the key opportunities for this role to support their work?
4. What are the key growth opportunities for this role, and how does Diageo support the professional development of its employees?
5. How does Diageo foster an inclusive and collaborative work environment, and what are the key initiatives in place to support this?
**ASSUMPTION:** These interview questions will help candidates better understand the role, the team, and the organization, and assess their fit for the position.
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through the following link: [Application URL]
2. Tailor your resume and cover letter to highlight your CRM, data analysis, and communication skills, and your understanding of the Guinness brand and the role's requirements.
3. Prepare examples of your CRM campaign successes and data-driven insights to showcase during the interview process.
4. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
5. If invited to interview, research Diageo's company culture, values, and recent news to demonstrate your interest and preparation.
**⚠️ Disclaimer**
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
