Digital Marketing Trafficking Manager

📌 Core Information

🔹 Job Title: Digital Marketing Trafficking Manager

🔹 Company: Bank of America

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing marketing campaign execution across multiple platforms
• Collaborating with cross-functional teams to ensure quality and timely delivery
• Leveraging technology and digital media to drive outstanding customer experiences
• Working with Adobe Target, Adobe Analytics, and other Adobe tools

ASSUMPTION: This role requires a strong understanding of digital marketing and eCommerce disciplines, as well as proficiency in Adobe tools. It is expected that the candidate will have experience working with cross-functional teams and be able to manage multiple assignments.

📋 Key Responsibilities

✅ Manage daily queue of activation and deactivations of marketing assets

✅ Review submissions, perform quality assurance, and manage portfolio review with program partners

✅ Collaborate and influence partners to refine channel strategy to improve channel capabilities and results

✅ Serve as liaison to technology development, targeting, platform, and offers management teams as needed

✅ Work with digital program managers on campaign execution requirements, including creative build, QA and targeting specifications

ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and be able to handle multiple assignments. They should also have strong interpersonal skills and be able to work well independently and in large group settings.

🎯 Required Qualifications

Education: High School Diploma / GED / Secondary School or equivalent

Experience: Minimum of 3 years of experience in an e-business or Digital Marketing capacity

Required Skills:

• Experience with Adobe Target
• Understanding of fundamental eCommerce disciplines including CMS, analytics, and testing
• Strong communication skills working with cross functional teams
• Passion to leverage technology and digital media to drive outstanding customer experiences
• Working experience with JavaScript
• Microsoft Office PowerPoint and Excel expertise

Preferred Skills:

• Familiarity with the Helix library for front-end development
• CSS Animation and Transitions for interactive UI elements
• Experience working with a CMS platform
• Understanding of Chrome developer tools and extensions for debugging, troubleshooting targeting, tracking and page tags
• Understanding of basic UI/UX principles
• Adobe Experience Manager (AEM), Adobe Audience Manager (DMP), Adobe Photoshop knowledge and experience preferred
• Knowledge of Adobe Experience Platform (AEP) a plus
• Experience in Workflow Management Tool (JIRA or other) is a plus
• Experience with mobile marketing is a plus
• Experience in the financial industry is a plus
• Spanish speaker a plus

ASSUMPTION: While there are many preferred skills listed, the core required skills are experience with Adobe Target, understanding of eCommerce disciplines, strong communication skills, passion for digital marketing, and proficiency in JavaScript and Microsoft Office.

💰 Compensation & Benefits

Salary Range: $71,000.00 - $118,000.00 annualized salary, offers to be determined based on experience, education and skill set.

Benefits:

• Paid Time Off
• Industry-Leading Benefits
• Resources and Support

Working Hours: 40 hours per week, 1st shift (United States of America)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with 3-5 years of experience. The actual offer may vary based on the candidate's experience, education, and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services.

Company Size: 10,001+ employees. As a large corporation, Bank of America offers numerous opportunities for career growth and development.

Founded: The company was founded in 1904 and is headquartered in Charlotte, North Carolina.

Company Description:

• Bank of America is committed to responsible growth and delivering for its clients, teammates, communities, and shareholders every day.
• The company provides industry-leading benefits, access to paid time off, resources, and support to its employees.
• Bank of America is an inclusive workplace that attracts and develops exceptional talent.

Company Specialties:

• Financial Services

Company Website: https://www.bankofamerica.com

ASSUMPTION: Bank of America is a well-established company with a strong reputation in the financial industry. It offers a wide range of products and services and is committed to responsible growth and delivering for its clients.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in digital marketing or a related field.

Reporting Structure: The Digital Marketing Trafficking Manager will report directly to the Digital Marketing Program Manager.

Work Arrangement: Hybrid. This role requires on-site attendance with specific requirements for office-based attendance and allows for an appropriate level of flexibility based on role-specific considerations.

Growth Opportunities:

• As a large corporation, Bank of America offers numerous opportunities for career growth and development.
• The company provides training and development opportunities to help employees grow in their careers.
• There may be opportunities to move into different roles or take on more responsibilities as the company grows.

ASSUMPTION: This role offers opportunities for career growth and development within the company. The candidate should be proactive in seeking out these opportunities and taking advantage of the resources and support provided by the company.

🌍 Location & Work Environment

Office Type: Corporate office. Bank of America's corporate headquarters is located in Charlotte, North Carolina.

Office Location(s): 100 North Tryon Street, Charlotte, NC 28202, US

Geographic Context:

• Charlotte, North Carolina, is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County.
• The city is known for its banking industry, with Bank of America being one of the largest employers in the area.
• The cost of living in Charlotte is relatively low compared to other major cities in the United States.

Work Schedule: 40 hours per week, 1st shift (United States of America). The work schedule may vary based on the needs of the business and the candidate's availability.

ASSUMPTION: The candidate should be comfortable working in a corporate office environment and be able to commute to the office as required. They should also be comfortable working in a fast-paced environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the hiring team
• Final interview with the department head

Key Assessment Areas:

• Technical skills, including proficiency in Adobe tools and understanding of eCommerce disciplines
• Communication skills, both written and verbal
• Problem-solving skills and ability to work in a fast-paced environment
• Cultural fit and alignment with Bank of America's values

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples where possible
• Tailor your cover letter to the specific role and company, explaining why you are a good fit for the position
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role

ATS Keywords: Adobe Target, eCommerce, digital marketing, JavaScript, communication, quality assurance, campaign management, marketing strategy

ASSUMPTION: The candidate should be prepared to demonstrate their technical skills and provide specific examples of how they have used them in previous roles. They should also be prepared to discuss their problem-solving skills and how they have handled challenges in the past.

🛠️ Tools & Technologies

• Adobe Target
• Adobe Analytics
• Adobe Experience Manager (AEM)
• Adobe Audience Manager (DMP)
• Adobe Photoshop
• Adobe Experience Platform (AEP)
• Workflow Management Tool (JIRA or other)
• Chrome developer tools and extensions
• Microsoft Office (PowerPoint and Excel)
• JavaScript

ASSUMPTION: The candidate should have experience with Adobe tools and be comfortable using them in a professional setting. They should also be comfortable using Microsoft Office and have a working knowledge of JavaScript.

👔 Cultural Fit Considerations

Company Values:

• Putting clients first
• Acting responsibly
• Delivering results
• Respecting and valuing each other
• Building a diverse and inclusive workplace

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering outcomes
• Adaptable and able to work in a fast-paced environment
• Committed to continuous learning and development

Self-Assessment Questions:

• Do you have experience working with Adobe tools and a strong understanding of eCommerce disciplines?
• Are you comfortable working in a fast-paced environment and able to manage multiple assignments?
• Do you have strong interpersonal skills and are able to work well independently and in large group settings?
• Are you passionate about leveraging technology and digital media to drive outstanding customer experiences?
• Do you align with Bank of America's values and work style?

ASSUMPTION: The candidate should be able to demonstrate their technical skills and provide specific examples of how they have used them in previous roles. They should also be able to discuss their problem-solving skills and how they have handled challenges in the past. Additionally, they should be able to explain how they align with Bank of America's values and work style.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple assignments simultaneously
• The candidate may need to collaborate with cross-functional teams and influence partners to refine channel strategy
• The role may require working with specific office attendance requirements and allowing for an appropriate level of flexibility
• The candidate may need to commute to the corporate headquarters in Charlotte, North Carolina

ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and be able to manage multiple assignments. They should also be comfortable working with tight deadlines and collaborating with cross-functional teams. Additionally, they should be comfortable commuting to the corporate headquarters as required.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Marketing Campaign Manager role in other companies
• However, this role is unique in that it requires experience with Adobe tools and a strong understanding of eCommerce disciplines
• Additionally, this role offers opportunities for career growth and development within a large corporation

ASSUMPTION: While this role is similar to other digital marketing roles, it is unique in its requirements for experience with Adobe tools and a strong understanding of eCommerce disciplines. Additionally, it offers opportunities for career growth and development within a large corporation.

📝 Sample Projects

• Managing the execution of a large-scale marketing campaign across multiple platforms
• Collaborating with cross-functional teams to refine channel strategy and improve channel capabilities and results
• Serving as a liaison to technology development, targeting, platform, and offers management teams as needed

ASSUMPTION: These sample projects are designed to give the candidate an idea of the types of tasks they may be responsible for in this role. They should be able to demonstrate their ability to manage marketing campaigns and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical work schedule for this role and how flexible it is?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for career growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does it align with my personal values and work style?

ASSUMPTION: These questions are designed to help the candidate understand the role and the company better. They should be able to ask specific questions about the role and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, using specific examples where possible
• Write a cover letter explaining why you are a good fit for the position and how you align with Bank of America's values and work style
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.