Digital Media and E-commerce Marketing Manager

📌 Core Information

🔹 Job Title: Digital Media and E-commerce Marketing Manager

🔹 Company: Wow Bao

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive e-commerce strategy to drive sales and market share growth
• Managing digital marketing campaigns and optimizing paid media and social channels
• Collaborating cross-functionally with sales, supply chain, and operations teams
• Analyzing sales performance and consumer insights to identify trends and opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in e-commerce, digital marketing, and paid media strategies.

📋 Key Responsibilities

✅ Developing and executing a comprehensive e-commerce strategy that drives sales and market share growth

✅ Managing and growing programmatic and display marketing, ensuring efficient spend allocation and optimizing for reach, engagement, and conversion

✅ Executing and managing paid campaigns through Ad Manager

✅ Supporting A/B tests for campaign messaging, creative, platforms, and audience targeting

✅ Monitoring and enhancing product listings, A+ content, and search optimization strategies to drive discoverability and conversion

✅ Building relationships with key retailer contacts to ensure best-in-class execution

✅ Collaborating cross-functionally with sales, supply chain, and operations teams to ensure seamless execution and alignment with brand strategy

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of proven success in e-commerce, digital marketing, or paid media strategies

Required Skills:

• Proven experience in e-commerce strategy and management
• Strong understanding of retail media, search, and e-commerce analytics
• Excellent communication and project management skills
• Excellent reading, writing, and oral proficiency of the English language
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Word

Preferred Skills:

• Experience with social media networks, particularly Meta
• Demonstrated experience building and executing an e-commerce strategy with major retailers such as Amazon, Walmart, and Target
• Analytical mindset with expertise in using data to make informed business decisions

ASSUMPTION: The ideal candidate will have a strong background in e-commerce, digital marketing, or a related field. Experience in a high-growth or new brand environment is a plus.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on experience and market data)

Benefits:

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Employee restaurant discounts and employee meals
• Pre-tax commuter benefits
• Employee Discount Programs with Perkspot and Working Advantage

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on market data and the company's internal equity. The benefits package is competitive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Wow Bao operates in the fast-casual restaurant industry, with a focus on Asian street food. The company has experienced significant growth in recent years, expanding its retail presence and entering new markets.

Company Size: Wow Bao has 51-200 employees, providing a mid-sized company environment with opportunities for growth and advancement.

Founded: Wow Bao was founded in 2003 and has since grown to become a leading Asian street food concept, with multiple storefronts and virtual restaurants across the United States.

Company Description:

• Wow Bao is a fast-casual Asian concept started in 2003 by Lettuce Entertain You in Chicago’s iconic Water Tower Place.
• The omni-channel brand is now in nearly 700 virtual restaurants across the U.S. as well as more than 6,000 grocery stores, airports, universities, hotels, e-commerce sites, and even hot-food vending machines.
• Wow Bao is famous for its steamed bao, potstickers, dumplings, rice, and noodle bowls.

Company Specialties:

• Rice Bowls
• Potstickers
• Fresh Ginger Ginger Ale
• Fast Casual
• Quick Service
• and Steamed Bao Buns

Company Website: http://www.wowbao.com

ASSUMPTION: Wow Bao's unique business model and focus on Asian street food provide a compelling opportunity for marketing professionals looking to make an impact in a growing company.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Digital Media and E-commerce Marketing Manager reports directly to the Vice President of Marketing.

Work Arrangement: This role is on-site five days a week in River North, Chicago.

Growth Opportunities:

• As Wow Bao continues to expand, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role within the marketing department.
• The company's growth trajectory also presents opportunities for career advancement within the broader organization.

ASSUMPTION: The ideal candidate will be a self-starter who can thrive in a fast-paced, constantly changing environment and is eager to grow with the company.

🌍 Location & Work Environment

Office Type: Wow Bao's headquarters is located in Chicago, Illinois, with additional offices and virtual restaurants across the United States.

Office Location(s): 230 W Huron St, Chicago, Illinois, US

Geographic Context:

• Chicago is the third-most populous city in the United States, with a diverse and vibrant cultural scene.
• The River North neighborhood, where Wow Bao's headquarters is located, is known for its art galleries, restaurants, and nightlife.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be able to commute to Wow Bao's headquarters in River North, Chicago.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the hiring manager (Vice President of Marketing)
• Final interview with key stakeholders within the marketing department

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical mindset and data-driven decision-making
• Communication and project management skills
• Cultural fit and alignment with Wow Bao's values

Application Tips:

• Highlight your experience in e-commerce strategy and digital marketing, with a focus on paid media and social channels.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.

ATS Keywords: E-commerce strategy, digital marketing, paid media, social media, SEO, retail media, consumer insights, trend analysis, campaign optimization, cross-functional collaboration, project management

ASSUMPTION: Wow Bao uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked by the system.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Ad Manager
• Retail media platforms (e.g., Kroger Precision Marketing, Walmart Connect)
• SEO tools (e.g., Google Search Console, SEMrush)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Care: Wow Bao puts people first, treating guests and employees with kindness, empathy, respect, and humor.
• Creativity: Wow Bao is committed to transforming the Asian street food experience from everyday and expected to extraordinary and inventive.
• Integrity: Wow Bao upholds the highest standards of honesty, fairness, and ethical behavior in all aspects of its business.

Work Style:

• Wow Bao fosters a fast-paced, constantly changing environment that requires self-starters who can thrive in a dynamic work setting.
• The company values a bias towards action and a forward-thinking mindset.
• Wow Bao encourages a culture of caring, where team members lead from a place of care and put people first.

Self-Assessment Questions:

• Do you have experience developing and executing e-commerce strategies that drive sales and market share growth?
• Are you comfortable working in a fast-paced, constantly changing environment and managing multiple projects simultaneously?
• Do you have a strong analytical mindset and the ability to use data to make informed business decisions?
• Are you a self-starter with excellent communication and project management skills?
• Do you align with Wow Bao's values and work style?

ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with Wow Bao's values and work style, as well as a commitment to the company's mission to transform the Asian street food experience.

⚠️ Potential Challenges

• The role requires a strong understanding of retail media, search, and e-commerce analytics, as well as the ability to analyze and interpret data to inform business decisions.
• The fast-paced, constantly changing environment may present challenges for candidates who prefer a more structured or predictable work setting.
• The role involves managing external partnerships and internal stakeholders, which may require strong communication and project management skills.
• The role may require occasional overtime or weekend work as needed to meet deadlines or support special projects.

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on e-commerce strategy and management within the restaurant industry. While there may be similar roles in other industries, the specific challenges and opportunities presented by the restaurant industry should be considered.
• The role requires a strong understanding of retail media, search, and e-commerce analytics, as well as the ability to analyze and interpret data to inform business decisions. This is a common requirement for similar roles in other industries, but the specific data and insights relevant to the restaurant industry should be considered.
• Career advancement opportunities may vary depending on the company's growth trajectory and the individual's performance in the role. In a growing company like Wow Bao, there may be opportunities for career advancement within the marketing department or the broader organization.

ASSUMPTION: The ideal candidate will have experience in a related field and be able to apply their skills and knowledge to the unique challenges and opportunities presented by the restaurant industry.

📝 Sample Projects

• Developing and executing a comprehensive e-commerce strategy to drive sales and market share growth for Wow Bao's retail partners, including Kroger, Walmart, Target, and Instacart
• Managing and growing programmatic and display marketing to ensure efficient spend allocation and optimize for reach, engagement, and conversion
• Executing and managing paid campaigns through Ad Manager to drive awareness and conversion for Wow Bao's e-commerce presence

ASSUMPTION: The ideal candidate will have experience in similar projects and be able to demonstrate a strong track record of success in driving sales and market share growth through e-commerce strategies and digital marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role and how it may vary depending on the company's needs?
• How does Wow Bao support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wow Bao measure the success of its e-commerce strategies and digital marketing campaigns?
• What are the key challenges facing the marketing department and how can this role help address them?

ASSUMPTION: The ideal candidate will be proactive in seeking out information about the role, the company, and the industry, and will use the interview process to gain a deeper understanding of the opportunities and challenges presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on e-commerce strategy, digital marketing, and paid media
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Follow up with the hiring manager (Vice President of Marketing) one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.