Digital Media and E-commerce Marketing Manager

📌 Core Information

🔹 Job Title: Digital Media and E-commerce Marketing Manager

🔹 Company: Wow Bao

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive e-commerce strategy to drive sales and market share growth.
• Managing digital marketing campaigns and optimizing paid media and social channels to enhance brand visibility and engagement.
• Collaborating cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy.
• Analyzing sales performance and consumer insights to identify trends, gaps, and opportunities for growth.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive e-commerce growth and improve digital marketing efforts.

📋 Key Responsibilities

✅ Developing and executing a comprehensive e-commerce strategy that drives sales and market share growth.

✅ Leading budget planning and management, ensuring effective allocation of spend across retail media, promotions, and advertising to maximize ROI.

✅ Analyzing sales performance and consumer insights to identify trends, gaps, and opportunities for growth.

✅ Building relationships with key retailer contacts, ensuring best-in-class execution.

✅ Monitoring and enhancing product listings, A+ content, and search optimization strategies to drive discoverability and conversion.

✅ Collaborating cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy.

✅ Leveraging data-driven insights to adjust strategies, optimize marketing spend, and improve customer engagement across all platforms.

✅ Developing and implementing an eCommerce roadmap and growth plan for both pure play and retailer.com customers.

✅ Partnering with customer teams to enhance site navigation, digital shopping experiences, and merchandising placements.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution to drive e-commerce success and improve digital marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of proven success in e-commerce, ideally within a high-growth or new brand environment, or 5+ years experience in paid social marketing in an agency or e-commerce setting, or 5+ years managing paid/performance media for marketing agency or CPG/retail/e-commerce brand.

Required Skills:

• Proven experience in e-commerce strategy development and execution.
• Strong understanding of retail media, search, and e-commerce analytics.
• Excellent communication and project management skills.
• Excellent reading, writing, and oral proficiency of the English language.
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Word.

Preferred Skills:

• Experience with social media networks, particularly Meta.
• Demonstrated experience building and executing an e-commerce strategy with major retailers such as Amazon, Walmart, and Target.
• Analytical mindset with expertise in using data to make informed business decisions.

ASSUMPTION: Candidates should have a strong background in e-commerce or digital marketing, with a proven track record of driving growth and improving marketing efforts.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year. The actual salary amount will vary depending on the applicant's experience, skills, and abilities as well as internal equity and market data.

Benefits:

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Employee restaurant discounts and employee meals
• Pre-tax commuter benefits
• Employee Discount Programs with Perkspot and Working Advantage

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility as needed)

ASSUMPTION: The salary range provided is an estimate based on market data and the company's size. Benefits are comprehensive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Wow Bao operates in the fast-casual restaurant industry, with a focus on Asian street food. The company has experienced significant growth in recent years, expanding its presence across various retail channels and virtual kitchens.

Company Size: Wow Bao has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Wow Bao was founded in 2003, with its first restaurant location opened in Chicago's Water Tower Place.

Company Description:

• Wow Bao is a fast-casual Asian concept started in 2003 by Lettuce Entertain You in Chicago’s iconic Water Tower Place.
• The omni-channel brand is now in nearly 700 virtual restaurants across the U.S. as well as more than 6,000 grocery stores, airports, universities, hotels, e-commerce sites, and even hot-food vending machines.
• Wow Bao is famous for its steamed bao, potstickers, dumplings, rice, and noodle bowls.

Company Specialties:

• Rice Bowls
• Potstickers
• Fresh Ginger Ginger Ale
• Fast Casual
• Quick Service
• Steamed Bao Buns

Company Website: www.wowbao.com

ASSUMPTION: Wow Bao's unique positioning in the fast-casual industry and its rapid growth provide an exciting environment for candidates looking to make a significant impact in a dynamic setting.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in e-commerce and digital marketing.

Reporting Structure: The Digital Media and E-commerce Marketing Manager reports directly to the Vice President of Marketing.

Work Arrangement: This role is on-site five days a week in River North, Chicago.

Growth Opportunities:

• As Wow Bao continues to expand, there may be opportunities for the incumbent to grow into a more senior role or take on additional responsibilities.
• The company's focus on innovation and continuous improvement provides opportunities for professional development and skill-building.
• Working closely with various teams and stakeholders offers the chance to build strong relationships and gain exposure to different aspects of the business.

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive e-commerce growth and improve digital marketing efforts in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Wow Bao's headquarters is located in Chicago, Illinois, with a modern and collaborative office environment.

Office Location(s): 230 W Huron St, Chicago, Illinois, US

Geographic Context:

• Chicago is a vibrant and diverse city with a strong food culture, providing an ideal setting for a fast-casual restaurant like Wow Bao.
• The River North neighborhood is a bustling area with numerous restaurants, shops, and entertainment options.
• Chicago offers a variety of public transportation options, including the CTA and Metra, making it easy to commute to work.

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility as needed)

ASSUMPTION: Wow Bao's office environment is designed to foster collaboration, creativity, and productivity, with a focus on supporting employees' well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• E-commerce strategy development and execution
• Data analysis and interpretation
• Communication and project management skills
• Cultural fit and alignment with Wow Bao's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of e-commerce strategies and digital marketing trends in your application materials.
• Showcase your ability to analyze data and make data-driven decisions in your responses to interview questions.

ATS Keywords: E-commerce strategy, digital marketing, paid media, social media, SEO, data analysis, project management, communication, retail media, consumer insights, budget management, collaboration

ASSUMPTION: Wow Bao's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media platforms (Meta, Instagram, TikTok, etc.)
• Retail media platforms (e.g., Kroger Precision Marketing, Walmart Connect, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Wow Bao uses a variety of tools and technologies to support its e-commerce and digital marketing efforts, and candidates should be comfortable working with these platforms.

👔 Cultural Fit Considerations

Company Values:

• Caring: Wow Bao puts people first, treating guests and employees with kindness, empathy, respect, and humor.
• Inspiring: The company strives to inspire, motivate, and appreciate one another every day.
• Innovative: Wow Bao is committed to continuous improvement and staying ahead of industry trends.

Work Style:

• Collaborative: Wow Bao fosters a culture of teamwork and cross-functional collaboration.
• Fast-paced: The company operates in a dynamic and ever-changing environment, requiring employees to be adaptable and proactive.
• Data-driven: Wow Bao uses data to inform decision-making and drive growth.

Self-Assessment Questions:

• Do you align with Wow Bao's values, particularly the value of caring?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience working with data to drive decision-making and improve marketing efforts?

ASSUMPTION: Wow Bao's culture is built on a foundation of caring, with a focus on inspiring, motivating, and appreciating employees. Candidates should be comfortable working in a collaborative, fast-paced, and data-driven environment.

⚠️ Potential Challenges

• Managing a diverse portfolio of retail media platforms and optimizing campaigns across multiple channels.
• Keeping up with the latest trends and best practices in e-commerce and digital marketing.
• Balancing strategic planning and hands-on execution in a fast-paced environment.
• Collaborating effectively with various teams and stakeholders, including sales, supply chain, and operations.

ASSUMPTION: This role presents unique challenges and opportunities for experienced marketing professionals looking to drive e-commerce growth and improve digital marketing efforts in a dynamic and growing company.

📈 Similar Roles Comparison

• This role is unique in its focus on e-commerce strategy and digital marketing for a fast-casual restaurant brand with a strong omni-channel presence.
• While there may be similarities with other e-commerce or digital marketing roles, the unique aspects of Wow Bao's business model and industry require a tailored approach.
• Career paths in this role may include opportunities to grow into more senior marketing positions or take on additional responsibilities as the company continues to expand.

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive e-commerce growth and improve digital marketing efforts in a dynamic and growing company within the fast-casual restaurant industry.

📝 Sample Projects

• Developing and executing a comprehensive e-commerce strategy to drive sales and market share growth for Wow Bao's CPG business.
• Managing and optimizing paid media campaigns across multiple channels to improve brand visibility and engagement.
• Collaborating with cross-functional teams to enhance site navigation, digital shopping experiences, and merchandising placements for Wow Bao's retail partners.

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, with a focus on driving e-commerce growth and improving digital marketing efforts for Wow Bao's CPG business.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the e-commerce and digital marketing efforts for Wow Bao's CPG business?
• How does Wow Bao support the growth and development of its employees in this role?
• What is the company's approach to collaboration and cross-functional teamwork?
• How does Wow Bao measure the success of its e-commerce and digital marketing efforts, and how can this role contribute to improving those metrics?
• What opportunities are there for growth and professional development in this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Wow Bao's business, industry, and competition.
• Be ready to discuss your experience with e-commerce strategy development and execution, data analysis, and digital marketing.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.