Digital Media and E-commerce Marketing Manager

📌 Core Information

🔹 Job Title: Digital Media and E-commerce Marketing Manager

🔹 Company: Wow Bao

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive e-commerce strategy to drive sales and market share growth
• Managing paid media and social channels to establish and scale Wow Bao's digital presence
• Collaborating cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy
• Analyzing sales performance and consumer insights to identify trends, gaps, and opportunities for growth
• Building relationships with key retailer contacts to ensure best-in-class execution

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, constantly changing environment. The ideal candidate will have a proven track record in e-commerce or paid social marketing and be comfortable working with data to make informed business decisions.

📋 Key Responsibilities

✅ Developing and executing a comprehensive e-commerce strategy that drives sales and market share growth

✅ Leading budget planning and management, ensuring effective allocation of spend across retail media, promotions, and advertising to maximize ROI

✅ Analyzing sales performance and consumer insights to identify trends, gaps, and opportunities for growth

✅ Building relationships with key retailer contacts, ensuring best-in-class execution

✅ Monitoring and enhancing product listings, A+ content, and search optimization strategies to drive discoverability and conversion

✅ Collaborating cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy

✅ Leveraging data-driven insights to adjust strategies, optimize marketing spend, and improve customer engagement across all platforms

✅ Developing and implementing an eCommerce roadmap and growth plan for both pure play and retailer.com customers

✅ Partnering with customer teams to enhance site navigation, digital shopping experiences, and merchandising placements

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and in a team setting, with a strong attention to detail and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of proven success in e-commerce, ideally within a high-growth or new brand environment, or 5+ years experience in paid social marketing in an agency or e-commerce setting, or 5+ years managing paid/performance media for a marketing agency or CGP/retail/e-commerce brand

Required Skills:

• Proven experience in e-commerce strategy development and execution
• Strong understanding of retail media, search, and e-commerce analytics
• Excellent communication and project management skills
• Excellent reading, writing, and oral proficiency of the English language
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Word

Preferred Skills:

• Experience with social media networks, particularly Meta
• Demonstrated experience building and executing an e-commerce strategy with major retailers such as Amazon, Walmart, and Target
• Analytical mindset with expertise in using data to make informed business decisions

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a strong portfolio may be considered. Additionally, while proficiency in English is required, candidates with proficiency in other languages may be preferred depending on the company's needs.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year. The actual salary amount will vary depending on the applicant's experience, skills, and abilities as well as internal equity and market data.

Benefits:

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Employee restaurant discounts and employee meals
• Pre-tax commuter benefits
• Employee Discount Programs with Perkspot and Working Advantage

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Wow Bao operates in the fast-casual restaurant industry, with a focus on Asian cuisine. The company has experienced significant growth in recent years, with retail sales increasing by over 370% in 2024.

Company Size: Wow Bao has 51-200 employees, making it a mid-sized company. This size allows for a more intimate work environment, with opportunities for growth and advancement.

Founded: Wow Bao was founded in 2003, with its first restaurant location opening in Chicago's Water Tower Place. The company has since expanded to include several storefronts, virtual restaurants, and grocery store partnerships.

Company Description:

• Wow Bao is a fast-casual Asian concept started in 2003 by Lettuce Entertain You in Chicago’s iconic Water Tower Place
• The omni-channel brand is now in nearly 700 virtual restaurants across the U.S. as well as more than 6,000 grocery stores, airports, universities, hotels, e-commerce sites, and even hot-food vending machines
• Wow Bao is famous for its steamed bao, potstickers, dumplings, rice, and noodle bowls

Company Specialties:

• Rice Bowls
• Potstickers
• Fresh Ginger Ginger Ale
• Fast Casual
• Quick Service
• Steamed Bao Buns

Company Website: http://www.wowbao.com

ASSUMPTION: Wow Bao's focus on Asian cuisine and fast-casual dining sets it apart from other restaurant chains. The company's omni-channel approach to distribution allows it to reach a wide range of customers, from office workers to travelers.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, with opportunities for growth and advancement within the company.

Reporting Structure: The Digital Media and E-commerce Marketing Manager reports directly to the Vice President of Marketing.

Work Arrangement: This role is on-site five days a week in River North, Chicago.

Growth Opportunities:

• As Wow Bao continues to expand, there may be opportunities for the Digital Media and E-commerce Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on data-driven decision-making and continuous improvement provides opportunities for professional development and skill-building
• Wow Bao's culture of caring and employee-focused approach to management creates an environment where employees can thrive and grow

ASSUMPTION: While this role is focused on e-commerce and digital marketing, there may be opportunities for the Digital Media and E-commerce Marketing Manager to work on other aspects of the business, such as in-store marketing or event planning.

🌍 Location & Work Environment

Office Type: Wow Bao's headquarters is located in River North, Chicago, with a modern, open-concept office space.

Office Location(s): 230 W Huron St, Chicago, Illinois, US

Geographic Context:

• Chicago is a major metropolitan area with a diverse population and a thriving food scene
• The River North neighborhood is known for its vibrant arts and culture scene, as well as its proximity to downtown Chicago
• Wow Bao's office is conveniently located near public transportation, with easy access to the CTA Red Line and multiple bus routes

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: While Wow Bao's headquarters is located in Chicago, the company's omni-channel approach to distribution allows for remote work in certain circumstances. However, this role is on-site five days a week.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Wow Bao's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with e-commerce strategy development and execution, as well as your understanding of retail media, search, and e-commerce analytics
• Demonstrate your ability to work independently and in a team setting, with a strong attention to detail and a data-driven approach to decision-making
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit

ATS Keywords: E-commerce strategy, digital marketing, paid media, social media, SEO, data analysis, project management, communication, retail media, consumer insights, budget management, cross-functional collaboration, campaign management, performance marketing, ad management, trend analysis

ASSUMPTION: Wow Bao's hiring process is designed to assess the candidate's skills and cultural fit, as well as their ability to work independently and in a team setting. The company values candidates who are strategic thinkers, problem solvers, and strong communicators.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media platforms (Meta, Instagram, Facebook, Twitter, etc.)
• Retail media platforms (Amazon Advertising, Walmart Media Group, Target Media Network, etc.)
• Ad management platforms (Ad Manager, Google Ads, etc.)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Caring: Wow Bao fosters a culture of caring, with a focus on putting people first
• Kindness: The company values kindness and empathy, both internally and externally
• Respect: Wow Bao values respect for all employees, customers, and partners
• Humor: The company encourages a positive and fun work environment, with a healthy dose of humor

Work Style:

• Fast-paced: Wow Bao operates in a fast-paced and constantly changing environment, with a focus on agility and adaptability
• Collaborative: The company values a collaborative and team-oriented work environment, with a focus on cross-functional collaboration
• Data-driven: Wow Bao makes data-driven decisions and values a data-driven approach to problem-solving

Self-Assessment Questions:

• Do you have experience developing and executing an e-commerce strategy with major retailers such as Amazon, Walmart, and Target?
• Are you comfortable working in a fast-paced and constantly changing environment?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you a strong communicator and effective project manager?
• Do you align with Wow Bao's values of caring, kindness, respect, and humor?

ASSUMPTION: Wow Bao's culture is focused on caring, kindness, respect, and humor. The company values employees who are strategic thinkers, problem solvers, and strong communicators, with a willingness to learn and adapt in a fast-paced and constantly changing environment.

⚠️ Potential Challenges

• Wow Bao's fast-paced and constantly changing environment can be challenging for candidates who prefer a more stable and predictable work environment
• The company's focus on data-driven decision-making can be challenging for candidates who are not comfortable working with data or who struggle with analytical thinking
• The role of Digital Media and E-commerce Marketing Manager is a newly created position, with a broad scope of responsibilities. This can be challenging for candidates who prefer a more specialized or focused role
• Wow Bao's on-site work arrangement may be challenging for candidates who prefer a remote or hybrid work arrangement

ASSUMPTION: While Wow Bao's fast-paced and constantly changing environment can be challenging, it also provides opportunities for growth, learning, and professional development. The company's focus on data-driven decision-making and continuous improvement creates an environment where employees can thrive and grow.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Digital Media and E-commerce Marketing Manager role at Wow Bao requires a strong understanding of retail media, search, and e-commerce analytics, as well as experience with paid media strategies and SEO
• Wow Bao's focus on Asian cuisine and fast-casual dining sets it apart from other restaurant chains, with a unique brand and customer base
• As a mid-sized company, Wow Bao offers opportunities for growth and advancement that may not be available at larger companies, as well as a more intimate work environment

ASSUMPTION: While the Digital Media and E-commerce Marketing Manager role at Wow Bao shares some similarities with other marketing roles, its unique focus on e-commerce and retail media sets it apart. Additionally, Wow Bao's size and culture create a unique work environment with its own set of opportunities and challenges.

📝 Sample Projects

• Developing and executing a comprehensive e-commerce strategy for Wow Bao's frozen grocery business, with a focus on driving sales and market share growth
• Managing paid media campaigns across multiple platforms, with a focus on optimizing for reach, engagement, and conversion
• Analyzing sales performance and consumer insights to identify trends, gaps, and opportunities for growth, and developing data-driven recommendations to optimize marketing spend
• Collaborating cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy, with a focus on enhancing product listings, A+ content, and search optimization strategies

ASSUMPTION: The Digital Media and E-commerce Marketing Manager role at Wow Bao involves a broad scope of responsibilities, with opportunities to work on a wide range of projects. The ideal candidate will be comfortable working independently and in a team setting, with a strong attention to detail and a data-driven approach to decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and how it informs the Digital Media and E-commerce Marketing Manager role?
• How does Wow Bao's culture of caring and kindness translate into the day-to-day work environment, and how does it impact the Digital Media and E-commerce Marketing Manager role?
• What opportunities are there for professional development and growth within the company, and how does the Digital Media and E-commerce Marketing Manager role contribute to those opportunities?
• How does Wow Bao approach cross-functional collaboration, and how does the Digital Media and E-commerce Marketing Manager role contribute to that approach?
• What are the biggest challenges facing the company in the next 12-24 months, and how does the Digital Media and E-commerce Marketing Manager role contribute to addressing those challenges?

ASSUMPTION: The ideal candidate for the Digital Media and E-commerce Marketing Manager role at Wow Bao will be strategic, analytical, and data-driven, with a strong focus on problem-solving and communication. They will also be comfortable working in a fast-paced and constantly changing environment, with a willingness to learn and adapt.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with e-commerce strategy development and execution, as well as your understanding of retail media, search, and e-commerce analytics
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.