📌 Core Information
🔹 Job Title: Digital Media Buyer
🔹 Company: Live Nation
🔹 Location: Farringdon, London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with international teams across diverse digital channels
- Managing paid media programs across multiple platforms
- Analyzing performance data and optimizing campaigns
- Staying ahead of industry trends and leveraging emerging capabilities
ASSUMPTION: This role requires a strong understanding of the digital media landscape and the ability to work effectively in a fast-paced, international environment.
📋 Key Responsibilities
✅ Develop, execute, and manage paid media programmes across multiple platforms (Meta, TikTok, DV360, etc.)
✅ Analyze performance data and optimize campaigns to hit KPIs goals.
✅ Report on campaigns performance, compile PCAs with learning and recommendations
✅ Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
✅ Test and develop strategies for new and existing platforms and new types of advertisers.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in digital advertising at an ad agency, publisher, or vendor
Required Skills:
- Deep knowledge of advertising operations, programmatic, advertising technology, optimisation practices, ad serving technologies, and best practices
- Solid experience using Meta Business and Ads Manager, TikTok Ads Manager, Google DV360
- Excellent analytical skills to visualise and report on campaign performance, analytics, audience metrics, and data
- Excellent interpersonal skills to collaborate with various departments within the business
- Excellent time-management skills
Preferred Skills:
- Experience within other social media platforms
- Experience using Google Analytics
- Working in a fast-paced international environment
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for mid-level digital media buyers in London)
Benefits:
- Tickets to shows and festivals
- Unlimited annual leave
- Onsite gym equipment and fitness classes
- Complimentary coffee bar
- Heavily subsidised lunch options
- Regular staff events
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital media buyers in London. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: Live Nation has 10,001+ employees globally, with a significant presence in the UK.
Founded: 2005
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company offers impressive employee benefits, including tickets to shows and festivals, unlimited annual leave, and a vibrant office culture.
- Live Nation is committed to diversity, inclusion, and supporting employees' professional and personal aspirations.
Company Specialties:
- Concerts and festivals
- Ticketing
- Sponsorship
- Artist management
- Live events
Company Website: www.livenationentertainment.com
ASSUMPTION: Live Nation's size and global presence offer employees opportunities for growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company and the industry.
Reporting Structure: This role reports directly to the Head of Digital Planning and Strategy.
Work Arrangement: Full-time, on-site role based in Farringdon, London, with potential for hybrid work arrangements in the future.
Growth Opportunities:
- Progression to senior roles within the digital media team or other departments
- Expanding skills and expertise across various digital platforms and channels
- Gaining international experience through collaboration with global teams
ASSUMPTION: This role offers a clear path for career growth and development within the company and the industry.
🌍 Location & Work Environment
Office Type: Modern, vibrant office space in the Farmiloe Building, Farringdon, London.
Office Location(s): Farringdon, London
Geographic Context:
- Farringdon is a vibrant, central London neighborhood with excellent transport links and a wide range of amenities.
- The office is close to major transport hubs, including Farringdon Station and Barbican Station.
- London offers a diverse cultural scene, with numerous music venues, festivals, and events.
Work Schedule: Standard office hours, with flexibility for remote work in the future.
ASSUMPTION: The office environment is designed to be engaging and supportive, with amenities such as a complimentary coffee bar, subsidised lunch options, and regular staff events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Digital Planning and Strategy
Key Assessment Areas:
- Digital advertising expertise and knowledge
- Analytical skills and data-driven decision-making
- Interpersonal skills and ability to collaborate with various teams
- Time management and organizational skills
Application Tips:
- Highlight relevant experience and achievements in digital advertising
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of campaign analysis and optimization strategies
- Research Live Nation's company culture and values to demonstrate cultural fit
ATS Keywords: Digital advertising, programmatic, advertising technology, campaign optimization, data analysis, international experience, team collaboration
ASSUMPTION: Live Nation's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, international environment.
🛠️ Tools & Technologies
- Meta Business and Ads Manager
- TikTok Ads Manager
- Google DV360
- Google Analytics (desirable)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Collaboration and teamwork
- Innovation and continuous learning
- Accountability and results-driven
- Diversity, inclusion, and respect
Work Style:
- Fast-paced and dynamic
- Collaborative and supportive
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for live entertainment and a deep understanding of the digital media landscape?
- Are you comfortable working in a fast-paced, international environment and collaborating with diverse teams?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you adaptable and responsive to change, with a growth mindset?
ASSUMPTION: Live Nation values employees who are passionate, collaborative, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced, ever-changing digital media landscape
- Working effectively in an international, remote team environment
- Balancing work and personal life in a demanding role
ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective communication, and a commitment to work-life balance.
📈 Similar Roles Comparison
- Digital Media Planner/Buyer roles at other entertainment providers or advertising agencies may have similar responsibilities but differ in company culture, team structure, and industry focus.
- This role may require more international collaboration and exposure to diverse markets compared to similar roles at smaller, domestic companies.
- Career progression may be faster at Live Nation due to its size and global presence, offering more opportunities for growth and development.
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse markets within the live entertainment industry.
📝 Sample Projects
- Developing and executing a cross-platform campaign for a major music festival, optimizing performance, and reporting on results
- Analyzing audience data and segmenting target markets for a brand sponsorship campaign
- Testing and implementing new advertising technologies or platforms to improve campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and international teams?
- What opportunities are there for professional development and growth within the company and the industry?
- How does Live Nation support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of campaign analysis and optimization strategies to demonstrate your expertise
- Research Live Nation's company culture and values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
