📌 Core Information
🔹 Job Title: Digital Media Buyer - ICF
🔹 Company: ICF
🔹 Location: Remote (Preferred: Newark, New Jersey)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing digital media campaigns across various online marketing channels
- Collaborating with media strategists to develop comprehensive media plans
- Analyzing campaign data to identify trends and insights
- Overseeing reporting and performance improvement
- Working in a dynamic and collaborative organization with a focus on career growth and learning
ASSUMPTION: This role requires a strong understanding of digital media buying, analytics, and strategic thinking. The ideal candidate will be comfortable working independently and collaboratively, with a passion for driving campaign performance.
📋 Key Responsibilities
✅ Execute and optimize digital media campaigns across various online marketing channels, ensuring they meet set objectives and performance benchmarks
✅ Manage campaign progress toward budget and KPI goals, making necessary adjustments for optimal performance
✅ Analyze campaign data to identify trends and insights that can inform strategy and improve performance
✅ Oversee monthly reporting for assigned campaigns, providing insights and recommendations for continuous improvement
✅ Collaborate with media strategists to develop comprehensive media plans that align with client marketing goals in industries like Energy and Government
✅ Contribute to a positive work environment and participate in collaborative efforts for campaign success
✅ Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising
ASSUMPTION: This role requires a strong focus on data analysis, optimization, and strategic thinking. The ideal candidate will be comfortable working with various digital marketing channels and platforms, and have a proven track record of driving campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 2+ years of hands-on experience in campaign buying across online marketing channels
Required Skills:
- Proficient in Microsoft Excel
- Strong written and verbal communication skills
- Excellent research and analytical skills
- Experience using web analytics tools (Google Analytics, Google Tag Manager)
- Ability to pass a background check and drug screening
Preferred Skills:
- In-depth knowledge of media vendors, platforms, verification partners, and DSPs
- Experience implementing pixels for data collection and conversion tracking on websites
- Ability to multitask and meet deadlines under pressure
- Experience managing campaigns across multiple programmatic tactics
- Adaptable, flexible, and a team player with a passion for digital advertising
- Active interest in keeping up with the paid media industry and latest trends
ASSUMPTION: This role requires a strong foundation in digital media buying, analytics, and strategic thinking. The ideal candidate will have a proven track record of driving campaign performance and a passion for learning and growth.
💰 Compensation & Benefits
Salary Range: $55,388 - $94,160 (based on full-time employment)
Benefits:
- Flexible workplace arrangements
- Work-life balance
- Donation matching
- Volunteer opportunities
- Tuition reimbursement
- Access to professional development resources
- 401k matching
- Employee Stock Purchase Plan
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. The benefits listed are subject to change and may vary based on the specific employment arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: ICF is a global advisory and technology services provider, focusing on energy and government sectors. They combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
Company Size: ICF has 11-50 employees, providing a collaborative and dynamic work environment where employees can thrive and grow.
Founded: ICF was founded in 2016, with a mission to provide constructive research and influence consumer energy consumption behavior and choices.
Company Description:
- ICF offers inspired and forward-thinking advisory services to evolve decision-making models and optimize demand-side management systems at minimal cost.
- They build long-lasting partnerships with utilities, regulators, program implementers, and non-profits in the energy efficiency, renewable, demand response, and distributed generation industries.
- ICF is committed to ensuring a fair interview process for all candidates based on their own skills and knowledge, with a dedication to providing necessary support to ensure all candidates have an equal opportunity to succeed.
Company Specialties:
- Energy Efficiency Program Evaluation
- Program Planning
- Energy Efficiency Program Implementation Support
- Regulatory Advising
Company Website: http://www.ecometricconsulting.com
ASSUMPTION: ICF's focus on energy and government sectors provides unique opportunities for candidates interested in these industries. Their commitment to a fair interview process and equal opportunities for all candidates is a significant advantage for job seekers.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in digital media buying, seeking to advance their careers in a dynamic and collaborative organization.
Reporting Structure: The Digital Media Buyer will report directly to the Media Strategy team and collaborate closely with media strategists to develop and implement media plans.
Work Arrangement: This role offers a remote work arrangement with a preference for candidates based in or near Newark, New Jersey.
Growth Opportunities:
- Career advancement within ICF's dynamic and collaborative organization
- Opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising
- Potential to work on high-impact campaigns for clients in the energy and government sectors
ASSUMPTION: This role offers significant growth opportunities for candidates interested in advancing their careers in digital media buying and advertising. The dynamic and collaborative work environment at ICF provides an ideal setting for learning and growth.
🌍 Location & Work Environment
Office Type: Remote (with a preference for candidates based in or near Newark, New Jersey)
Office Location(s): 555 Exton Commons, Exton, Pennsylvania 19341, US
Geographic Context:
- Newark, New Jersey, is a major urban center with a diverse population and a rich cultural scene
- The area offers a variety of housing options, from historic homes to modern apartments, with a median home value of around $350,000
- Newark is well-connected by public transportation, with easy access to New York City and other major metropolitan areas
Work Schedule: 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement with a preference for candidates based in or near Newark, New Jersey, provides a unique opportunity for candidates seeking a balance between work and personal life. The diverse and well-connected location offers a rich cultural scene and easy access to major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the media strategy team
- Final interview with the director of media strategy
- Background check and drug screening
Key Assessment Areas:
- Digital media buying and optimization skills
- Data analysis and trend identification abilities
- Strategic thinking and problem-solving skills
- Collaboration and teamwork skills
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Highlight relevant experience and achievements in digital media buying, analytics, and strategic thinking
- Tailor your resume and cover letter to emphasize your fit for this role and ICF's mission and values
- Prepare for behavioral and situational interview questions that assess your skills and experience in digital media buying and optimization
- Research ICF's company culture and be ready to discuss how your values align with theirs
ATS Keywords: Digital Media Buying, Campaign Management, Data Analysis, Strategic Thinking, Microsoft Excel, Web Analytics, Google Analytics, Google Tag Manager, Energy, Government, Collaboration, Teamwork, Adaptability, Flexibility
ASSUMPTION: The interview process for this role is designed to assess the candidate's skills and experience in digital media buying, analytics, and strategic thinking. The ideal candidate will have a proven track record of driving campaign performance and a passion for learning and growth.
🛠️ Tools & Technologies
- Google Marketing Platform (Google Ads, Google Analytics, Google Tag Manager)
- Facebook Ads Manager
- LinkedIn Campaign Manager
- The Trade Desk
- CM360
- Microsoft Excel
- Google Looker
ASSUMPTION: The tools and technologies listed are commonly used in digital media buying and optimization. The ideal candidate will have experience with these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality of life: Flexible workplace arrangements and work-life balance
- Investment of the community: Donation matching and volunteer opportunities
- Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
Work Style:
- Collaborative and dynamic work environment
- Focus on career growth and learning
- Adaptability and flexibility in a fast-paced industry
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you have a passion for learning and staying up-to-date with industry trends and advancements in digital advertising?
ASSUMPTION: ICF's company culture emphasizes a positive work environment, career growth, and learning. The ideal candidate will be adaptable, flexible, and comfortable working in a dynamic and collaborative organization.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital advertising industry, necessitating continuous learning and adaptation
- Working remotely, which may require self-motivation and discipline to maintain productivity
- Potential challenges in collaborating with media strategists and other team members in a virtual work environment
ASSUMPTION: The potential challenges listed are common to roles in digital media buying and advertising. The ideal candidate will be adaptable, flexible, and comfortable working in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on energy and government sectors, providing unique opportunities for candidates interested in these industries
- Industry-specific context: The energy and government sectors have unique marketing challenges and opportunities, requiring a strong understanding of the industries and their specific marketing needs
- Career path comparison: This role offers significant growth opportunities for candidates interested in advancing their careers in digital media buying and advertising, with potential to work on high-impact campaigns for clients in the energy and government sectors
ASSUMPTION: This role offers unique opportunities for candidates interested in the energy and government sectors, with a focus on career growth and learning in a dynamic and collaborative organization.
📝 Sample Projects
- Developing and executing a comprehensive digital media plan for a government agency to promote a new energy efficiency program
- Optimizing a retargeting campaign for an energy company to improve conversion rates and reduce cost per acquisition
- Analyzing campaign data to identify trends and insights, and using those insights to inform strategy and improve performance for a client in the renewable energy sector
ASSUMPTION: The sample projects listed are representative of the types of campaigns and projects a Digital Media Buyer at ICF might work on. The ideal candidate will have experience with similar projects and be comfortable working on high-impact campaigns for clients in the energy and government sectors.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Digital Media Buyer at ICF?
- How does the Media Strategy team collaborate with Digital Media Buyers to develop and implement media plans?
- What opportunities are there for professional development and growth within ICF's organization?
- How does ICF support work-life balance for its employees, particularly those working remotely?
- Can you provide an example of a successful campaign that a Digital Media Buyer has worked on at ICF, and what made it successful?
ASSUMPTION: The key questions listed are designed to assess the candidate's understanding of the role, ICF's company culture, and the opportunities for professional development and growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and ICF's mission and values
- Prepare for behavioral and situational interview questions that assess your skills and experience in digital media buying and optimization
- Research ICF's company culture and be ready to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
