📌 Core Information
🔹 Job Title: Digital Media Lead (Programmatic)
🔹 Company: EDF UK
🔹 Location: Hove, London, Doxford (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible working)
🚀 Job Overview
Key aspects of this role include:
- Leading digital media campaigns to drive customer transition to Net Zero
- Collaborating with cross-functional teams to optimize channels and improve customer experience
- Strategizing, setting up, and optimizing programmatic, display, video, and social campaigns
- Exploring new platforms and tools to stay ahead of industry trends
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving digital performance and customer engagement.
📋 Key Responsibilities
✅ Lead the strategy, setup, and optimization of programmatic, display, video, and social campaigns
✅ Define and deliver audience segmentation strategies and targeting opportunities
✅ Run A/B tests and fine-tune creative, placements, and bidding strategies
✅ Partner with data, media, and creative teams to produce impactful, high-performing campaigns
✅ Track and report performance against KPIs and spend efficiency
✅ Manage relationships with DSPs, DMPs, ad tech vendors, and media partners
✅ Explore new platforms and tools to stay ahead of the curve
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, with a focus on driving digital performance and customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience running programmatic and paid social campaigns
Required Skills:
- Proven experience in running programmatic and paid social campaigns
- Strong analytical and creative thinking skills
- Collaborative and driven team player
- Excellent communication and stakeholder engagement skills
- Familiarity with tracking, tagging, and data platforms
Preferred Skills:
- Experience with ad tech tools and platforms
- Knowledge of the energy industry
ASSUMPTION: Candidates with a strong background in digital media, a proven track record in programmatic and paid social campaigns, and excellent communication skills are well-suited for this role.
💰 Compensation & Benefits
Salary Range: £50,000 (depending on experience)
Benefits:
- Potential to earn up to 5% bonus
- 28 days holiday plus bank holidays
- Market-leading pension scheme
- Flexible benefits package, including electric vehicle leasing, enhanced parental leave, health insurance, discounts, and employee pricing
Working Hours: Full-time, hybrid working arrangement with flexible hours
ASSUMPTION: The salary range is based on industry standards for a digital media lead role with 2-5 years of experience. The benefits package is competitive and designed to support employees across all aspects of their lives.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on low-carbon electricity generation and supply
Company Size: EDF UK is a large organization with over 10,000 employees, providing opportunities for growth and collaboration
Founded: 2003, as a result of the merger of several energy companies
Company Description:
- EDF UK is committed to helping Britain achieve Net Zero by leading the transition to a cleaner, low-emission, electric future
- The company operates nuclear power stations, invests in wind, solar, and battery storage technology, and helps customers decarbonize their homes and businesses
- EDF UK is a subsidiary of the French energy company EDF Group
Company Specialties:
- Low carbon electricity
- Nuclear generation
- Energy efficiency
- Sustainability
- Dual fuel
- Research & Development
- Engineering
- Apprenticeships
- Renewables
- Digital
- Finance
- Supply Chain
- Project Management
- STEM
- Graduates
- Sales & Marketing
- Product Development
- IT
- Energy Services
- Legal
Company Website: http://www.edfenergy.com/about
ASSUMPTION: EDF UK is a large, established company with a strong commitment to sustainability and innovation, providing a supportive environment for growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Energy & EV team within Sales & Marketing
Work Arrangement: Hybrid, with flexible working arrangements and the option to work from home
Growth Opportunities:
- Potential to progress within the Sales & Marketing team or explore other opportunities within EDF UK
- Chance to gain experience in the energy industry and contribute to the company's mission to help Britain achieve Net Zero
- Opportunity to work on high-impact digital media campaigns and drive customer engagement
ASSUMPTION: This role offers a unique opportunity to drive digital performance and customer engagement in a company committed to sustainability and innovation, with potential for growth and progression.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Hove, London, and Doxford
Office Location(s): Hove, London, Doxford
Geographic Context:
- Hove is a coastal town near Brighton, with a mix of urban and suburban environments
- London is a major global city with a diverse range of cultural, social, and professional opportunities
- Doxford is a small town in Northumberland, with a close-knit community and access to outdoor activities
Work Schedule: Full-time, with flexible hours and the option to work from home
ASSUMPTION: The hybrid work environment offers a balance between collaboration and remote work, with the option to work from home and access to multiple office locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the team
- Final interview with the head of the Energy & EV team
Key Assessment Areas:
- Digital media expertise and campaign management skills
- Strategic thinking and problem-solving abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with EDF UK's values
Application Tips:
- Highlight relevant experience and achievements in digital media campaign management
- Demonstrate a strong understanding of the energy industry and EDF UK's mission
- Showcase excellent communication skills and the ability to work collaboratively with cross-functional teams
ATS Keywords: Programmatic, digital media, campaign management, audience segmentation, A/B testing, ad tech, data analysis, stakeholder engagement, collaboration, communication, performance tracking
ASSUMPTION: The application process is designed to assess candidates' digital media expertise, strategic thinking, communication skills, and cultural fit, with a focus on driving digital performance and customer engagement.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Data management platforms (e.g., Adobe Audience Manager, Oracle BlueKai)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital media campaign management.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Innovation
- Responsibility
- Teamwork
Work Style:
- Collaborative and supportive team environment
- Focus on driving digital performance and customer engagement
- Opportunities for growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving digital performance and customer engagement?
- Do you have a strong commitment to sustainability and innovation?
ASSUMPTION: EDF UK values a diverse and inclusive work environment, with a focus on collaboration, innovation, and a strong commitment to sustainability and customer engagement.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced nature of the digital media landscape
- Balancing strategic thinking with hands-on campaign management
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to collaboration and communication.
📈 Similar Roles Comparison
- Compared to other digital media lead roles, this position offers a unique opportunity to drive customer engagement in the energy industry and contribute to a company's mission to help Britain achieve Net Zero
- Industry-specific context: The energy industry is undergoing significant transformation, with a focus on low-carbon electricity generation and supply
- Career path comparison: This role offers opportunities for growth and progression within the Sales & Marketing team or across other functions within EDF UK
ASSUMPTION: This role offers a unique opportunity to drive digital performance and customer engagement in a company committed to sustainability and innovation, with potential for growth and progression.
📝 Sample Projects
- Developing and executing a targeted digital media campaign to promote EDF UK's electric vehicle charging services
- Analyzing customer data to identify audience segments and optimize campaign performance
- Collaborating with cross-functional teams to create engaging content and improve customer experience
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, with a focus on driving digital performance and customer engagement.
❓ Key Questions to Ask During Interview
- How does this role contribute to EDF UK's mission to help Britain achieve Net Zero?
- What opportunities are there for growth and development within the Sales & Marketing team or across other functions within EDF UK?
- How does EDF UK support work-life balance and employee well-being?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EDF UK foster a culture of innovation and continuous learning?
ASSUMPTION: These questions are designed to provide insight into the company's mission, culture, and opportunities for growth and development, as well as the specific priorities and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in digital media campaign management
- Prepare examples of your previous campaign work and results, if applicable
- Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
