📌 Core Information
🔹 Job Title: Digital Media Lead (Programmatic)
🔹 Company: EDF UK
🔹 Location: London
🔹 Job Type: Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (flexible location with travel to Hove, London, or Doxford offices)
🚀 Job Overview
Key aspects of this role include:
- Strategizing, setting up, and optimizing programmatic, display, video, and social campaigns
- Defining and delivering audience segmentation strategies and targeting opportunities
- Running A/B tests and refining creative, placements, and bidding strategies
- Collaborating with data, media, and creative teams to produce impactful, high-performing campaigns
- Managing relationships with DSPs, DMPs, ad tech vendors, and media partners
- Exploring new platforms and tools to stay ahead of the curve
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving digital performance and reaching new audiences.
📋 Key Responsibilities
✅ Lead the strategy, setup, and optimization of programmatic, display, video, and social campaigns
✅ Define and deliver audience segmentation strategies and targeting opportunities
✅ Run A/B tests and fine-tune creative, placements, and bidding strategies
✅ Partner with data, media, and creative teams to produce impactful, high-performing campaigns
✅ Track and report performance against KPIs and spend efficiency
✅ Manage relationships with DSPs, DMPs, ad tech vendors, and media partners
✅ Explore new platforms and tools to stay ahead of the curve
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, with a focus on driving performance and innovation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5-10 years of experience in digital media, with a focus on programmatic and paid social campaigns
Required Skills:
- Proven track record in running programmatic and paid social campaigns
- Strong analytical and data-driven mindset
- Excellent communication and stakeholder engagement skills
- Collaborative and driven team player
- Familiarity with tracking, tagging, and data platforms
Preferred Skills:
- Experience with ad tech vendors and media partners
- Knowledge of emerging digital channels
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a strong background in digital media, with a focus on programmatic and paid social campaigns, and be comfortable working in a fast-paced, data-driven environment.
💰 Compensation & Benefits
Salary Range: £50,000 - £60,000 per year (depending on experience)
Benefits:
- Potential to earn up to 5% bonus
- 28 days holiday plus bank holidays
- Market-leading pension scheme
- Flexible benefits package, including electric vehicle leasing, enhanced parental leave, health insurance, discounts, and employee pricing
Working Hours: Full-time, with flexible working arrangements and the option to work from home
ASSUMPTION: The salary range is based on industry standards for a digital media lead role with 5-10 years of experience in the UK. The benefits package is competitive and designed to support employees across various aspects of their lives.
📌 Applicant Insights
🔍 Company Context
Industry: EDF UK operates in the utilities industry, with a focus on generating low-carbon electricity and helping Britain achieve Net Zero.
Company Size: EDF UK is a large organization with over 10,000 employees, providing opportunities for growth and collaboration.
Founded: EDF UK was founded in 2003, with a history of innovation and commitment to sustainability.
Company Description:
- EDF UK is a leading energy company, investing in wind, nuclear, and solar technologies to help prevent future energy crises and achieve Net Zero.
- The company is committed to sustainability and innovation, offering a range of products and services to help customers transition to low-carbon lifestyles.
- EDF UK is dedicated to creating a diverse and inclusive work environment, with a focus on supporting employees across all aspects of their lives.
Company Specialties:
- Low carbon electricity generation
- Nuclear generation
- Energy efficiency
- Sustainability
- Dual fuel
- Research & Development
- Engineering
- Apprenticeships
- Renewables
- Digital
- Finance
- Supply Chain
- Project Management
- STEM
- Graduates
- Sales & Marketing
- Product Development
- IT
- Energy Services
- Legal
Company Website: http://www.edfenergy.com/about
ASSUMPTION: EDF UK is a large, established company with a strong commitment to sustainability and innovation, offering a range of opportunities for growth and development.
📊 Role Analysis
Career Level: This role is suitable for an experienced digital media professional looking to take the next step in their career, with the opportunity to grow and develop within the organization.
Reporting Structure: The Digital Media Lead (Programmatic) will report directly to the Head of Energy & EV Marketing within the Sales & Marketing team.
Work Arrangement: This role is offered on a 12-month fixed-term basis, with the potential for extension or conversion to a permanent position.
Growth Opportunities:
- Progression to a senior or management role within the digital media team
- Expansion into related areas, such as data analysis, creative strategy, or media partnerships
- Opportunities to work on high-impact projects and campaigns, driving meaningful change in the energy sector
ASSUMPTION: This role offers a unique opportunity to grow and develop within a dynamic and innovative organization, with the potential for long-term career progression and impact.
🌍 Location & Work Environment
Office Type: EDF UK offers hybrid working arrangements, with the option to work from home and in the office as needed.
Office Location(s): Hove, London, or Doxford (with travel as required)
Geographic Context:
- London is a vibrant, multicultural city with a thriving digital and tech industry
- Hove and Doxford offer a mix of urban and suburban living, with easy access to nearby cities and countryside
- The UK has a well-established energy sector, with a strong focus on innovation and sustainability
Work Schedule: Full-time, with flexible working arrangements and the option to work from home
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-office collaboration, providing flexibility and the opportunity to work in multiple locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Energy & EV Marketing
Key Assessment Areas:
- Digital media expertise and campaign strategy
- Data analysis and interpretation skills
- Communication and stakeholder engagement
- Cultural fit and alignment with EDF UK's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific campaign examples and data-driven insights
- Demonstrate your understanding of EDF UK's mission and values, and how you can contribute to their success
ATS Keywords: Programmatic, digital media, campaign strategy, audience segmentation, A/B testing, data analysis, stakeholder engagement, collaboration, communication, performance tracking, ad tech management, emerging channels, social media, search marketing, bidding strategies, customer experience
ASSUMPTION: The application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on driving digital performance and innovation.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data management platforms (e.g., Adobe Audience Manager, Oracle BlueKai)
- Tag management systems (e.g., Google Tag Manager, Tealium)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Innovation
- Responsibility
- Performance
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to sustainability and innovation
Self-Assessment Questions:
- How do you align with EDF UK's values, and how have you demonstrated these values in your previous roles?
- How do you approach collaboration and teamwork, particularly in a hybrid work environment?
- How do you stay up-to-date with emerging digital channels and trends, and how have you applied this knowledge in previous roles?
ASSUMPTION: EDF UK values a diverse and inclusive work environment, with a focus on collaboration, innovation, and sustainability.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced, ever-changing digital landscape
- Balancing strategic thinking with hands-on campaign execution
- Working in a hybrid environment, with the need to collaborate effectively both in-person and remotely
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on driving digital performance for a leading energy company committed to sustainability and innovation
- Compared to similar roles in other industries, this position offers the opportunity to make a meaningful impact on Britain's transition to Net Zero
- Career progression opportunities may include expanding into related areas, such as data analysis, creative strategy, or media partnerships
ASSUMPTION: This role offers a unique opportunity to drive digital performance and innovation in the energy sector, with the potential for long-term career growth and impact.
📝 Sample Projects
- Developing and executing a targeted programmatic campaign to drive customer acquisition for EDF UK's dual fuel offering
- Analyzing campaign performance data to optimize bidding strategies and improve ROI for EDF UK's social media channels
- Collaborating with creative and data teams to produce impactful, high-performing campaigns for EDF UK's energy efficiency products
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on driving digital performance and innovation.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for EDF UK's Energy & EV team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EDF UK support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does EDF UK address these challenges?
- How does EDF UK measure the success of its digital media campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, with a focus on driving digital performance and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching EDF UK's mission, values, and recent campaigns
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
