📌 Core Information
🔹 Job Title: Digital Media Lead (Programmatic)
🔹 Company: EDF UK
🔹 Location: Hove, Brighton and Hove, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with office presence in Hove, London, or Doxford)
🚀 Job Overview
Key aspects of this role include:
- Leading programmatic, display, video, and social campaigns
- Defining audience segmentation strategies and targeting opportunities
- Running A/B tests and optimizing creative, placements, and bidding strategies
- Collaborating with data, media, and creative teams to produce impactful campaigns
- Managing relationships with DSPs, DMPs, ad tech vendors, and media partners
- Exploring new platforms and tools to stay ahead of the curve
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving digital performance and customer engagement.
📋 Key Responsibilities
✅ Lead the strategy, setup, and optimization of programmatic, display, video, and social campaigns
✅ Define and deliver audience segmentation strategies and targeting opportunities
✅ Run A/B tests and fine-tune creative, placements, and bidding strategies
✅ Partner with data, media, and creative teams to produce impactful, high-performing campaigns
✅ Track and report performance against KPIs and spend efficiency
✅ Manage relationships with DSPs, DMPs, ad tech vendors, and media partners
✅ Explore new platforms and tools to stay ahead of the curve
ASSUMPTION: The role requires a strong understanding of digital media channels, ad tech, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Solid hands-on experience running programmatic and paid social campaigns (2-5 years)
Required Skills:
- Proven experience in programmatic and paid social campaigns
- Strategic mindset with a technical aptitude for tracking, tagging, and data platforms
- Collaborative, driven, and ready to roll up sleeves
- Strong communication and stakeholder engagement skills
Preferred Skills:
- Experience with specific ad tech platforms (e.g., Google Ads, Facebook Ads, DV360)
- Knowledge of the energy sector or related industries
ASSUMPTION: Candidates should have a strong foundation in digital media and be comfortable working in a fast-paced, data-driven environment.
💰 Compensation & Benefits
Salary Range: £50,000 (depending on experience) - Industry standard for a Digital Media Lead role in the UK
Benefits:
- Potential to earn up to 5% bonus
- 28 days holiday plus bank holidays
- Market-leading pension scheme
- Range of flexible benefits, including electric vehicle leasing, enhanced parental leave, health insurance, discounts, and employee pricing
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is based on industry standards for a Digital Media Lead role in the UK, with benefits packages varying based on individual preferences.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on low-carbon electricity generation and supply
Company Size: 10,001+ employees, providing a large and diverse range of opportunities for growth and development
Founded: 2003, with a rich history in the energy sector and a commitment to sustainability
Company Description:
- EDF is helping Britain achieve Net Zero by leading the transition to a cleaner, low-emission, electric future
- The company is investing in wind, nuclear, and solar technologies to diversify its energy portfolio and reduce its carbon footprint
- EDF is also helping customers decarbonize their homes and businesses through low-carbon tech such as heat pumps and electric vehicles
Company Specialties:
- Low carbon electricity
- Nuclear generation
- Energy efficiency
- Sustainability
- Dual fuel
- Research & Development
- Engineering
- Apprenticeships
- Renewables
- Digital
- Finance
- Supply Chain
- Project Management
- STEM
- Graduates
- Sales & Marketing
- Product Development
- IT
- Energy Services
- Legal
Company Website: http://www.edfenergy.com/about
ASSUMPTION: EDF's commitment to sustainability and innovation provides an exciting environment for digital media professionals to grow and make a significant impact.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the Retail team and across EDF
Reporting Structure: This role reports directly to the Head of Retail Marketing and works closely with other Retail team members, as well as colleagues in Commercial & Performance
Work Arrangement: Hybrid, with a flexible approach to working from home and in the office
Growth Opportunities:
- Progression within the Retail team or across EDF's various business units
- Expanding skills and expertise in digital media, ad tech, and data analysis
- Contributing to EDF's mission to help Britain achieve Net Zero and gain valuable experience in the energy sector
ASSUMPTION: This role offers a unique opportunity to apply digital media expertise in a meaningful way, contributing to a sustainable future and driving customer engagement in the energy sector.
🌍 Location & Work Environment
Office Type: Hybrid, with office locations in Hove, London, and Doxford
Office Location(s): 90 Whitfield Street, London, England, GB
Geographic Context:
- Hove is a vibrant seaside town located in the city of Brighton and Hove, on the south coast of England
- The area offers a mix of urban and coastal living, with a strong cultural scene and easy access to outdoor activities
- EDF's offices are conveniently located near public transportation, with excellent connections to London and other major cities
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements and the opportunity for hybrid working
ASSUMPTION: The hybrid work environment offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and other team members
- Final interview or assessment
Key Assessment Areas:
- Digital media expertise and campaign management skills
- Strategic thinking and problem-solving abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with EDF's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the energy sector and EDF's mission to help Britain achieve Net Zero
- Prepare examples of your past campaign successes and challenges overcome
ATS Keywords: Programmatic, Digital Media, Campaign Management, Audience Segmentation, A/B Testing, Ad Tech, Data Analysis, Stakeholder Engagement, Collaboration, Communication, Performance Tracking
ASSUMPTION: EDF's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- DV360
- Other ad tech platforms (e.g., AppNexus, The Trade Desk)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the organization, with a focus on industry-standard ad tech and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Responsibility
- Innovation
- One team
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Agile and adaptable
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you align with EDF's values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do you approach continuous learning and staying up-to-date with the latest digital media trends and tools?
ASSUMPTION: EDF values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and sustainability.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced and ever-evolving digital media landscape
- Balancing strategic thinking with hands-on campaign execution
- Working in a hybrid environment and collaborating with remote team members
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses on programmatic and paid social campaigns, whereas related positions may have a broader scope or focus on specific channels
- EDF's commitment to sustainability and innovation sets it apart from other energy companies and provides unique opportunities for growth and impact
- Career progression may involve moving into more senior roles within EDF's Retail team or exploring opportunities across the organization
ASSUMPTION: This role offers a unique blend of digital media expertise, strategic thinking, and a commitment to sustainability, with opportunities for growth and progression within EDF.
📝 Sample Projects
- Developing and executing a targeted programmatic campaign to drive customer acquisition for EDF's energy services
- Optimizing a social media campaign to improve engagement and reduce cost per acquisition for EDF's residential customer base
- Collaborating with data and creative teams to produce a high-performing, data-driven campaign for EDF's business energy customers
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for impact in this role, with a focus on driving digital performance and customer engagement for EDF's energy services.
❓ Key Questions to Ask During Interview
- How does this role contribute to EDF's mission to help Britain achieve Net Zero?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EDF support the professional development and growth of its employees in this role?
- What are the most challenging aspects of working in a hybrid environment for this role?
- How does EDF measure the success of its digital media campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign successes and challenges overcome
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
