📌 Core Information
🔹 Job Title: Digital Media Marketing Specialist
🔹 Company: Best Buy Canada
🔹 Location: Lower Mainland, BC (Remote with occasional in-person meetings)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote with occasional in-person meetings)
🚀 Job Overview
Key aspects of this role include:
- Managing sponsored products and brands campaigns on Best Buy's website and app
- Optimizing campaigns to maximize sales and meet brand goals
- Serving as an expert on Best Buy's retail media platform (Criteo)
- Collaborating with internal teams to educate and support them on sponsored products and brands
ASSUMPTION: This role requires a strong understanding of digital advertising, retail media, and performance marketing. Candidates should be comfortable working with data and have excellent communication skills.
📋 Key Responsibilities
✅ Onboard and manage sponsored products and brands campaigns, trafficking and optimizing them
✅ Manage campaigns for core brands, working with the retail marketing team to set up and optimize campaigns
✅ Act as a go-to expert on sponsored products and brands and the Criteo retail media platform for the retail marketing team
✅ Delve into campaign data to optimize clicks, CPCs, conversion rate, ROAS, revenue, SOV, product visibility, and campaign pacing
✅ Support and educate internal teams on sponsored products/brands via presentations, teach-outs, business reviews, and one-on-one support
ASSUMPTION: This role involves a significant amount of data analysis and optimization. Candidates should be comfortable working with data and have strong analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of digital advertising and/or retail media experience
Required Skills:
- Hands-on experience working in digital marketing platforms (Amazon Ads, Criteo, or Google Search Ads 360)
- Proven ability to collaborate and build relationships across departments and in service of clients
- Strong Excel, data analysis, and communication skills
Preferred Skills:
- Experience with retail media platforms
- Familiarity with Best Buy's products and services
ASSUMPTION: While a degree is preferred, relevant experience and skills may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 CAD per year (Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.)
Benefits:
- Employee discounts on awesome tech from day one
- Flexible health benefits and wellness program
- TFSA and RRSP programs
- 100% matched company pension plan
- Training programs to build new and transferable skills
Working Hours: Full-time (40 hours per week) with flexible hours and occasional in-person meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Consumer Electronics, Computers, and Entertainment Products)
Company Size: 10,001+ employees (Large enterprise with a decentralized structure)
Founded: 2001 (As a subsidiary of Best Buy Co., Inc.)
Company Description:
- Best Buy Canada is one of the largest omni-channel retailers of consumer electronics, computers, and entertainment products, related accessories, and services in Canada.
- The company operates as a wholly-owned subsidiary of Best Buy Co., Inc. (NYSE: BBY) and is part of the Best Buy Enterprise family of brands and partnerships.
- Best Buy Canada offers a wide range of products and services, including mobile, entertainment, gaming, and home theatre installation, and operates through various channels, such as retail stores, Geek Squad, distribution centers, and the Canadian headquarters (CHQ).
Company Specialties:
- Consumer Electronics
- Computer Support
- Retail Sales
- Mobile
- Entertainment Products
- Gaming
- Home Theatre Installation
Company Website: http://www.bestbuy.ca/careers
ASSUMPTION: Best Buy Canada is a large, established company with a decentralized structure. This means that there may be opportunities for growth and advancement within the organization.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Retail Marketing Manager
Work Arrangement: Hybrid (Remote with occasional in-person meetings)
Growth Opportunities:
- Advancement within the marketing department (e.g., Senior Digital Media Marketing Specialist, Marketing Manager)
- Expansion into other areas of the business (e.g., Retail Store Management, Geek Squad, Distribution Centers)
- Opportunities to work on special projects or initiatives
ASSUMPTION: As a mid-level role within a large organization, there are opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with occasional in-person meetings)
Office Location(s): Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3
Geographic Context:
- The Lower Mainland region of British Columbia offers a mild climate, diverse culture, and numerous outdoor activities.
- The region is home to a thriving tech industry and has a strong job market.
- The cost of living in the Lower Mainland is relatively high compared to other regions in Canada.
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional in-person meetings
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration. The occasional in-person meetings provide opportunities for team-building and face-to-face interaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Digital advertising and retail media experience
- Data analysis and optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with Best Buy's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital advertising, retail media, and performance marketing
- Tailor your cover letter to demonstrate your understanding of Best Buy's business and the role's requirements
- Prepare examples of your data analysis and optimization skills, as well as your ability to collaborate and build relationships
ATS Keywords: Digital Advertising, Retail Media, Performance Marketing, Client Satisfaction, Data Analysis, Communication Skills, Excel, Campaign Management, Sponsored Products, Sponsored Brands, Criteo, Amazon Ads, Google Search Ads 360, Collaboration, Relationship Building
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, as well as their cultural fit and alignment with Best Buy's values.
🛠️ Tools & Technologies
- Criteo Retail Media Platform
- Amazon Ads
- Google Search Ads 360
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are essential for performing the job's core responsibilities. Familiarity with these tools is expected.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Curious
- Accountable
- Adaptable
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding and meeting customer needs?
- Are you comfortable working in a diverse and inclusive environment?
- Do you have a growth mindset and a curiosity for learning new things?
- Are you accountable for your actions and results, and do you hold yourself and others to high standards?
- Are you adaptable and able to thrive in a dynamic and changing environment?
ASSUMPTION: Best Buy Canada values a diverse and inclusive work environment. Candidates who can demonstrate their alignment with the company's values and work style will be strong fits for the organization.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and best practices in digital advertising and retail media
- Working with large datasets and performing complex data analysis
- Occasional in-person meetings may require travel and time away from home
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and the ability to work independently.
📈 Similar Roles Comparison
- This role is unique to Best Buy Canada and is not typically found in other organizations
- However, similar roles may exist in other retail organizations with a focus on digital advertising and retail media
- Career paths for this role may include advancement within the marketing department or expansion into other areas of the business
ASSUMPTION: While this role is unique to Best Buy Canada, similar roles may exist in other organizations with a focus on digital advertising and retail media. Candidates should research these roles and consider how their skills and experience may transfer.
📝 Sample Projects
- Developing and executing a campaign strategy for a new brand launch on Best Buy's website and app
- Analyzing campaign data to identify trends and optimize performance for a key brand
- Creating and delivering a training session on sponsored products and brands for the retail marketing team
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle for a sponsored product or brand on Best Buy's website and app?
- How does the retail marketing team collaborate with other departments to execute campaigns?
- What opportunities are there for professional development and growth within the marketing department?
- How does Best Buy Canada support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital advertising, retail media, and performance marketing
- Write a cover letter that demonstrates your understanding of Best Buy's business and the role's requirements
- Prepare examples of your data analysis and optimization skills, as well as your ability to collaborate and build relationships
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
