Digital Media Marketing Sr Specialist

📌 Core Information

🔹 Job Title: Digital Media Marketing Sr. Specialist

🔹 Company: NCR Voyix Corporation

🔹 Location: Serbia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies to improve organic search rankings and drive website traffic.
• Managing and optimizing paid advertising campaigns across various platforms.
• Collaborating with cross-functional teams to optimize website content and ensure search engine visibility.
• Analyzing performance metrics and providing insights to improve digital initiatives.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive digital marketing success.

📋 Key Responsibilities

✅ Develop and execute SEO strategies to improve organic search rankings and drive website traffic.

✅ Conduct thorough keyword research and optimize website content accordingly.

✅ Collaborate with web development and content teams to ensure website structure, coding, and navigation are optimized for search engines.

✅ Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.

✅ Monitor and analyze website and campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms.

✅ Prepare regular reports on SEO and paid campaign performance, providing insights and recommendations for improvement.

✅ Stay up-to-date with the latest trends and best practices in SEO and digital marketing.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving digital marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience in SEO and managing paid advertising campaigns (3+ years).

Required Skills:

• Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Google Search Console).
• Advertising platforms (e.g., Google Ads, Meta, LinkedIn).
• CRM (Salesforce).
• Strong analytical skills and data-driven decision-making.
• Excellent communication and teamwork skills.
• Creative thinking and problem-solving abilities.

Preferred Skills:

• Experience with content management systems (e.g., WordPress, Drupal).
• Familiarity with A/B testing and conversion rate optimization.
• Knowledge of HTML, CSS, and JavaScript.

ASSUMPTION: Candidates with a strong foundation in digital marketing principles and a proven track record in driving results through SEO and paid advertising campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $60,000 and $85,000 per year, based on industry standards for a mid-senior level digital marketing role in Serbia. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee assistance program.
• Tuition reimbursement and professional development opportunities.

Working Hours: This position requires a standard work schedule of 40 hours per week, typically Monday through Friday, with some flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: NCR Voyix operates in the software development industry, focusing on digital commerce solutions for the retail and restaurant industries.

Company Size: NCR Voyix is a large corporation with over 10,000 employees globally, providing a structured and established work environment with ample opportunities for growth and collaboration.

Founded: NCR Voyix was founded in 1884 and has since grown into a leading global provider of digital commerce solutions, with a rich history of innovation and customer focus.

Company Description:

• NCR Voyix transforms retail stores and restaurant systems through comprehensive, platform-led SaaS and services capabilities.
• The company empowers its customers to exceed their goals by providing innovative, industry-leading tech solutions that simplify and run their technology systems.
• NCR Voyix is headquartered in Atlanta, Georgia, with customers in more than 30 countries across the globe.

Company Specialties:

• Retail and restaurant technology solutions.
• Digital commerce platforms.
• SaaS and services capabilities.

Company Website: www.ncrvoyix.com

ASSUMPTION: NCR Voyix's extensive experience and global presence provide a stable and supportive work environment for employees, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong foundation in digital marketing principles and a proven track record in driving results through SEO and paid advertising campaigns.

Reporting Structure: The Digital Media Marketing Sr. Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including web development, content, and brand teams.

Work Arrangement: This position is on-site, with a standard work schedule of 40 hours per week, typically Monday through Friday. Some flexibility for occasional remote work or adjusted hours may be available.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing department.
• Expansion into related fields, such as content strategy, brand management, or product marketing.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.

ASSUMPTION: This role offers a clear path for career progression and provides ample opportunities for professional development and growth within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: NCR Voyix's office in Serbia is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): SERBIA VIRTUAL, SRB

Geographic Context:

• Serbia offers a competitive business environment with a skilled workforce and a strategic location in Southeast Europe.
• The country has a growing tech industry, with a strong focus on software development and digital technologies.
• Serbia provides a high quality of life, with affordable living costs and a rich cultural heritage.

Work Schedule: The standard work schedule for this position is Monday through Friday, with some flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: NCR Voyix's office in Serbia provides a supportive and collaborative work environment, with ample opportunities for professional growth and development in a dynamic and innovative industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the hiring manager.
• In-depth interview with the marketing team to discuss digital marketing strategies and campaign management.
• Final interview with the marketing director to assess cultural fit and long-term potential.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Analytical skills and data-driven decision-making.
• Communication and teamwork skills.
• Cultural fit and alignment with NCR Voyix's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of SEO best practices and paid advertising strategies in your application materials.
• Prepare for interview questions that assess your digital marketing expertise, strategic thinking, and cultural fit.

ATS Keywords: SEO, Paid Advertising, Google Ads, Facebook Ads, Google Analytics, SEMrush, Content Optimization, Keyword Research, Data Analysis, Team Collaboration, Creative Thinking, Problem Solving, Digital Marketing Trends, Communication Skills, CRM, Web Development

ASSUMPTION: NCR Voyix's application process is designed to assess candidates' digital marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Google Analytics.
• SEMrush.
• Google Ads.
• Facebook Ads.
• LinkedIn Ads.
• Salesforce CRM.
• WordPress or other content management systems (as needed).

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage and optimize digital marketing campaigns, analyze performance metrics, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: NCR Voyix prioritizes understanding and meeting the needs of its customers.
• Innovation: The company fosters a culture of continuous learning and improvement.
• Collaboration: NCR Voyix encourages cross-functional teamwork and partnership.

Work Style:

• Data-driven: NCR Voyix makes decisions based on data and analytics.
• Agile: The company embraces change and adapts quickly to new opportunities and challenges.
• Results-oriented: NCR Voyix focuses on delivering meaningful outcomes and driving business growth.

Self-Assessment Questions:

• How do you approach understanding and meeting the needs of customers in a digital marketing context?
• Can you provide an example of a time when you drove results through data-driven decision-making and continuous optimization?
• How do you collaborate effectively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who align with NCR Voyix's values and work style will be most successful in this role and contribute to the company's ongoing success and growth.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously may require strong organizational skills and time management.
• Keeping up with the latest trends and best practices in SEO and digital marketing may require continuous learning and adaptation.
• Collaborating effectively with cross-functional teams may require strong communication and teamwork skills.
• Working in a large corporation may present unique challenges and opportunities compared to smaller organizations.

ASSUMPTION: Candidates who are proactive, adaptable, and skilled in managing multiple priorities and collaborating with diverse teams will be best equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on SEO and paid advertising campaign management.
• Unlike some marketing roles, this position does not require extensive experience in content creation or brand management.
• This role offers a clear path for career progression within the marketing department and the broader organization.

ASSUMPTION: Candidates who understand the unique requirements and opportunities of this role will be best positioned to succeed and contribute to NCR Voyix's ongoing success and growth.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive website traffic for a major product launch.
• Managing and optimizing paid advertising campaigns across multiple platforms to promote a new brand initiative and achieve specific conversion goals.
• Collaborating with cross-functional teams to optimize website content and structure for search engines and improve user experience.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the day-to-day tasks and expectations.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does NCR Voyix approach collaboration and partnership with cross-functional teams?
• What are the key priorities for this role in the first 90 days?
• How does NCR Voyix support the professional growth and development of its employees?
• What are the most challenging aspects of working in a large corporation, and how does NCR Voyix address them?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in understanding the role, the team, and the organization, and shows a proactive approach to assessing fit and long-term potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NCR Voyix careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on SEO and paid advertising strategies.
• Prepare for interview questions that assess your digital marketing expertise, strategic thinking, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.