📌 Core Information
🔹 Job Title: Digital Media Senior Analyst, Search (SEM)
🔹 Company: Kepler Group
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Acting as a strategic biddable media expert, driving client value and solving internal workflow challenges
- Supporting client relationships, overseeing campaign execution, and leading program management and innovation
- Refining expertise in leveraging digital media channels, including social, search, video, and programmatic media
- Contributing to weekly, monthly, and annual client insights and strategy reports
ASSUMPTION: This role requires a strong understanding of digital media channels and a proactive approach to problem-solving and client management.
📋 Key Responsibilities
✅ Refine expertise in leveraging digital media channels for maximum impact, including social, search, video, and programmatic media
✅ Support assigned clients and vendors; track, escalate, and solve client issues
✅ Partner with clients to understand their business goals, marketing objectives, and competitive constraints
✅ Work closely with the Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
✅ Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
✅ Contribute to weekly, monthly, and annual client insights and strategy reports
ASSUMPTION: This role requires strong analytical skills, exceptional communication skills, and the ability to manage a complex workload.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: 1-3+ years of full-time digital optimization experience required
Required Skills:
- Strong interest and/or experience in client services and digital media
- Ability to "do what it takes" and manage a complex workload that spans program execution, analysis, and client communications
- Strong analytical skills, and comfort with MS Excel, data analysis, and internet technologies
- Excellent listening and communication skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment
Preferred Skills:
- Experience with Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, or site optimization
ASSUMPTION: Candidates with experience in digital optimization and a strong interest in client services and digital media are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $73,500 - $89,000 per year
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the company's commitment to employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Kepler Group fuses advanced data analytics with human insight and world-class creativity
- Honored as Digiday's "Most Innovative Media Agency"
- Uses proprietary Kip™ technology to turn complex data into action that resonates with audiences and propels global brands into the future
Company Specialties:
- Marketing Consulting
- Digital Media
- Digital Marketing
Company Website: keplergrp.com
ASSUMPTION: Kepler Group is a well-established and innovative advertising agency that values data-driven insights and creativity.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Optimization & Innovation Manager
Work Arrangement: Remote OK, with the option to work from any of Kepler's global offices
Growth Opportunities:
- Potential to advance to a management role within the Optimization & Innovation team
- Opportunities to work on diverse client accounts and projects
- Access to professional development resources, including annual learning and tuition stipends
ASSUMPTION: This role offers opportunities for career growth and professional development within Kepler Group's dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): 1 South Broad Street, 20th Floor, Philadelphia, Pennsylvania 19107, US
Geographic Context:
- Philadelphia is a major city in the northeastern United States, offering a mix of urban and suburban living
- The office is located in the heart of Philadelphia's Center City district, providing easy access to public transportation, restaurants, and cultural attractions
- The Philadelphia office is one of Kepler's global locations, fostering a diverse and inclusive work environment
Work Schedule: Full-time, 40 hours per week, with flexible hours and unlimited PTO
ASSUMPTION: The hybrid work environment and flexible scheduling options allow for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and team members
- Final interview with the Director of Optimization & Innovation
Key Assessment Areas:
- Digital media expertise and strategic thinking
- Client management and communication skills
- Analytical skills and problem-solving abilities
- Cultural fit and alignment with Kepler's values
Application Tips:
- Highlight relevant digital media experience and achievements in your resume
- Prepare examples of how you've managed client relationships and solved complex problems
- Demonstrate your understanding of Kepler's unique approach to data-driven marketing in your cover letter
ATS Keywords: Digital Optimization, Client Services, Data Analysis, Communication, Project Management, Problem Solving, Social Media, Search Engine Marketing, Programmatic Media, Analytical Skills, Relationship Building, Attention to Detail, Team Collaboration, Self-Management, Workload Management
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, client management abilities, and cultural fit with Kepler Group.
🛠️ Tools & Technologies
- Google AdWords/Adsense
- DSP/Display Trading platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Facebook Ads and other social media advertising platforms
- MS Excel and other data analysis tools
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard digital media and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven and innovative
- Collaborative and inclusive
- Client-focused and results-oriented
Work Style:
- Fast-paced and entrepreneurial
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you able to manage multiple priorities and juggle complex workloads?
- Do you have strong communication skills and the ability to build relationships with clients and team members?
ASSUMPTION: Candidates who are comfortable with a fast-paced, data-driven work environment and possess strong communication and relationship-building skills are likely to be a good fit for Kepler Group's culture.
⚠️ Potential Challenges
- Managing multiple client relationships and projects simultaneously
- Keeping up with the latest trends and best practices in digital media and data analysis
- Working in a fast-paced, entrepreneurial environment that requires adaptability and flexibility
- Navigating a global work environment with team members in various time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to problem-solving, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Analyst positions in digital media agencies, but with a stronger focus on search engine marketing (SEM) and data-driven decision-making
- Unlike some agencies, Kepler Group places a strong emphasis on proprietary technology and data-driven insights to drive client results
- Career progression in this role may lead to management or specialist positions within the Optimization & Innovation team or other departments within Kepler Group
ASSUMPTION: This role offers unique opportunities for growth and development within Kepler Group's innovative and data-driven approach to digital media.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy for a major retail client, including keyword research, ad copy testing, and bid management
- Analyzing and optimizing programmatic media campaigns across multiple DSPs to improve performance and reduce costs
- Collaborating with cross-functional teams to create and implement data-driven marketing campaigns that drive measurable results for clients
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for innovation and collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does Kepler Group support the professional development and growth of its employees?
- What are the biggest challenges facing the Optimization & Innovation team currently, and how can this role contribute to addressing them?
- How does Kepler Group foster a collaborative and inclusive work environment?
- What are the most important qualities and skills for success in this role, according to the Hiring Manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant digital media experience and achievements
- Demonstrate your understanding of Kepler's unique approach to data-driven marketing in your cover letter
- Prepare examples of how you've managed client relationships and solved complex problems for the interview
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
