Digital Optimization & Data Marketing Manager

📌 Core Information

🔹 Job Title: Digital Optimization & Data Marketing Manager

🔹 Company: Sony Music Entertainment - Asia & Middle East

🔹 Location: Bangkok, Thailand

🔹 Job Type: On-site

🔹 Category: Entertainment

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing digital content and user experience to enhance performance and conversion rates
• Driving traffic and engagement through various online channels
• Collaborating with artists, managers, and internal teams for asset management
• Implementing A/B testing, multivariate testing, and user journey analysis

ASSUMPTION: This role requires a strong balance of analytical, technical, and creative skills to succeed in a dynamic and competitive industry.

📋 Key Responsibilities

✅ Optimize the quality and relevance of Sony Music Entertainment’s digital content in search algorithms and artificial intelligence

✅ Develop and execute data and digital marketing strategies to improve conversion rates for songs, artist pages, Digital Service Platforms, websites, and apps

✅ Implement A/B testing, multivariate testing, and user journey analysis to enhance user experience and conversion rates

✅ Identify and address usability issues and optimize user interfaces across mobile, websites, and apps to create a seamless and engaging digital experience

✅ Analyze user data, including web analytics, user feedback, and customer behavior, to identify optimization opportunities

✅ Implement personalization strategies and CRM to deliver tailored content and experiences to different fan segments

✅ Monitor and generate weekly reports on optimization efforts, highlighting key performance metrics and areas for improvement

ASSUMPTION: The role may evolve based on the company's strategic priorities and industry trends.

🎯 Required Qualifications

Education: Bachelor's degree in Management Information Systems, Data Science, Digital Marketing, Engineering Management, or a related field

Experience: Minimum of 5 years in digital optimization, CRO, CRM, MIS, or related roles, with a proven track record of successful optimization initiatives

Required Skills:

• Strong data analysis skills to interpret user data and derive actionable insights
• Familiarity with web analytics tools (e.g., Google Analytics), A/B testing platforms (e.g., Optimizely), heatmapping tools (e.g., Hotjar), CMS platforms (e.g., SAP, ERP, YouTube), and CRM (e.g., Salesforce)
• Deep understanding of user behavior and the ability to empathize with user needs and preferences
• Strong problem-solving skills, a growth mindset, and the ability to lead operational tasks independently or with a lean and agile team

Preferred Skills:

• Experience in the music or entertainment industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the industry.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a similar role in Thailand, the estimated salary range is THB 1,200,000 - 1,800,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Annual leave
• Medical leave
• Medical insurance

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of local, regional, and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history.

Company Size: Sony Music Entertainment - Asia & Middle East is part of a larger organization with 5,001-10,000 employees globally. This size allows for diverse opportunities and resources while maintaining a regional focus.

Founded: Sony Music Entertainment was founded in 1929 and has since grown into a global leader in the music industry.

Company Description:

• Sony Music Entertainment is committed to supporting and developing the careers of regional artists while helping fans across the region access and enjoy their world-class global roster of music and talent.
• The company operates across a vast territory of countries, including Egypt, Pakistan, the Levant, GCC, and North Africa.
• Sony Music Entertainment is a wholly-owned subsidiary of Sony Corporation.

Company Specialties:

• Artist management and development
• Music distribution and marketing
• Digital strategy and innovation

Company Website: http://www.sonymusic.me

ASSUMPTION: Sony Music Entertainment - Asia & Middle East is part of a larger organization with a strong global presence and a commitment to supporting regional artists and fans.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.

Reporting Structure: The Digital Optimization & Data Marketing Manager will report directly to the Head of Digital Marketing or a similar role within the organization.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior management role within the digital marketing or data analytics teams
• Expansion into related fields, such as artist management or music production
• Opportunities to work on high-profile projects and collaborate with international teams

ASSUMPTION: The role may evolve based on the company's strategic priorities and industry trends, presenting new growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern office environment designed for employee empowerment and collaboration

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is a vibrant and dynamic city with a thriving music and entertainment industry
• The city offers a mix of traditional and modern culture, with a diverse range of dining, shopping, and entertainment options
• Bangkok is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: The work environment may be subject to change based on the company's strategic priorities and industry trends.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and knowledge of digital optimization and data marketing
• Problem-solving abilities and analytical thinking
• Cultural fit and alignment with company values
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the music industry and Sony Music Entertainment's mission and values
• Prepare examples of your past optimization projects and their outcomes

ATS Keywords: Digital Optimization, Data Marketing, CRO, A/B Testing, Web Analytics, User Experience, Conversion Rate, Music Industry, Sony Music Entertainment

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Web analytics tools (e.g., Google Analytics)
• A/B testing platforms (e.g., Optimizely)
• Heatmapping tools (e.g., Hotjar)
• CMS platforms (e.g., SAP, ERP, YouTube)
• CRM (e.g., Salesforce)

ASSUMPTION: The tools and technologies required for this role may evolve based on the company's strategic priorities and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Passion for music and entertainment
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital optimization and data marketing?
• Can you provide an example of a time when you had to address a usability issue and improve user experience?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Sony Music Entertainment values candidates who are passionate about music, innovative, and committed to continuous learning and collaboration.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing tasks effectively
• Keeping up with the fast-paced and ever-evolving music industry
• Balancing the need for data-driven decision-making with creative intuition
• Working with a diverse range of stakeholders, including artists, managers, and internal teams

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the candidate's specific role and responsibilities.

📈 Similar Roles Comparison

• This role is unique in its focus on digital optimization and data marketing within the music industry, but similar roles may exist in other entertainment or digital marketing agencies
• Industry-specific context: The music industry is highly competitive and dynamic, with a strong emphasis on innovation and creativity
• Career path comparison: This role may lead to progression into senior management or related fields, such as artist management or music production

ASSUMPTION: The comparison points listed above are not exhaustive and may vary based on the candidate's specific role and industry.

📝 Sample Projects

• Optimizing an artist's digital presence to increase streaming and sales
• Implementing A/B testing to improve user engagement on a music streaming platform
• Analyzing user data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the candidate's specific role and responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The key questions listed above are not exhaustive and may vary based on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past optimization projects and their outcomes
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.