Digital & Performance Marketing Manager

Bright Horizons

Full-time

On-site

United Kingdom

🎯 Performance Marketing

📌 Core Information

🔹 Job Title: Digital & Performance Marketing Manager

🔹 Company: Bright Horizons

🔹 Location: Manchester Support Office, Manchester M1 5BG (Remote with travel to Northampton Head Office)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days per week in Northampton)

🚀 Job Overview

Key aspects of this role include:

Managing external communication and lead generation campaigns
Developing stakeholder relationships across marketing teams and external agencies
Tracking and measuring digitally enabled marketing campaigns
Proposing solutions for performance improvements and driving strategic projects

ASSUMPTION: This role requires a balance of technical acumen, curiosity, and strong communication skills to drive operational excellence and innovation.

📋 Key Responsibilities

✅ Manage external communication and lead generation campaigns, working closely with marketing audience owners and channel owners to understand their needs and objectives.

✅ Track and measure all digitally enabled marketing campaigns, automating processes where possible, and identify key operational KPIs for on-going activity.

✅ Develop a detailed understanding of the interfaces between the Bright Horizons website, back-end databases, and identify reporting issues as they arise, escalating for resolution with appropriate in-house IT or agency experts.

✅ Regularly review performance KPIs by channel, bring to life the story behind the numbers, and work with channel owners to drive improvements and efficiencies.

✅ Perform “deep dives” for any identified areas of concern, interest, or opportunity, proactively proposing solutions and ‘test and learn’ opportunities.

✅ Keep abreast of short- and long-term trends across the macro-environment, user behaviour, competitor landscape, and demonstrate how they influence performance and strategy.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong analytical and presentational skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, IT, Computer Science, or a related discipline

Experience: Proven experience in digital marketing, with a focus on SEO, paid search, social media, email, and affiliate marketing

Required Skills:

Proficient with analytics and data management, with the ability to work with complex data sets in Excel
Experience with web analytics and reporting tools to drive content and information architecture
Understanding of CMS and CRM systems, and social media
Highly organised with excellent verbal and written presentation skills
Demonstrable experience of utilising new digital technologies as marketing communications tools

Preferred Skills:

Experience with SiteCore CMS and its corporate suite
Experience of working with MS Dynamics CRM
Google certification

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Circa £45k + DOE

Benefits:

Competitive benefits package
Opportunities for professional development and growth
Flexible working arrangements

Working Hours: Full-time, Monday to Friday, 9:00 AM - 5:30 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees (Global)

Founded: 1986, Newton, Massachusetts

Company Description:

Bright Horizons provides high-quality education and child care around the world, trusted to fit the way people learn, live, and work today
Offers a range of services, including on-site child care, back-up care, educational advising, tuition assistance, college coaching, workforce consulting, and pet care
Serves more than 1,000 top employers and has over 1,000 centers worldwide

Company Specialties:

Child Care and Early Education
Back-Up Child Care and Adult/Elder Care
Educational Advising and Tuition Assistance
College Coaching and Workforce Consulting
Employee and Employer Benefits

Company Website: http://www.brighthorizons.com

ASSUMPTION: Bright Horizons is a global leader in its industry, offering extensive opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a management role

Reporting Structure: Reports directly to the Head of Marketing and Communications

Work Arrangement: Hybrid, with 2 days per week in the Northampton Head Office

Growth Opportunities:

Potential to take on more strategic responsibilities and lead projects
Opportunities for professional development and training
Progression into a management role within the marketing team

ASSUMPTION: This role offers significant opportunities for growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to work in the Northampton Head Office 1-2 days per week

Office Location(s): Manchester Support Office, Manchester M1 5BG; Northampton Head Office

Geographic Context:

Manchester: A vibrant city in the North West of England, with a rich cultural scene and strong business community
Northampton: A historic market town in the East Midlands, with a mix of urban and rural environments

Work Schedule: Full-time, Monday to Friday, 9:00 AM - 5:30 PM, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, with opportunities to engage with colleagues and stakeholders in both Manchester and Northampton.

💼 Interview & Application Insights

Typical Process:

Online application and resume screening
Phone or video call with the HR team
In-person or video interview with the hiring manager
Final interview with senior leadership

Key Assessment Areas:

Digital marketing expertise and strategic thinking
Analytical skills and data-driven decision-making
Communication and presentation skills
Cultural fit and alignment with Bright Horizons' values

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Be prepared to discuss specific examples of your experience with digital marketing campaigns, SEO, and data analysis
Research Bright Horizons' mission, values, and company culture to demonstrate your fit

ATS Keywords: Digital Marketing, Performance Marketing, SEO, Paid Search, Social Media, Email Marketing, Analytics, Data Management, Stakeholder Management, Content Management Systems, Web Analytics, CRM Systems, Information Architecture, Reporting, Lead Generation, Project Management

ASSUMPTION: The interview process will focus on assessing your technical skills, strategic thinking, and cultural fit within the Bright Horizons team.

🛠️ Tools & Technologies

SiteCore CMS
MS Dynamics CRM
Google Analytics
SEMrush or similar SEO tools
Social media platforms (LinkedIn, Facebook, Twitter, etc.)
Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

Passion for quality
Integrity and honesty
Collaboration and teamwork
Accountability and results-driven
Innovation and continuous improvement

Work Style:

Data-driven and analytical
Strategic and forward-thinking
Collaborative and team-oriented
Adaptable and responsive to change
Results-focused and action-oriented

Self-Assessment Questions:

How do you align with Bright Horizons' values, particularly 'passion for quality' and 'innovation and continuous improvement'?
How comfortable are you working in a hybrid environment, balancing remote work and in-person collaboration?
How do you approach project management and driving results in a dynamic, fast-paced environment?

ASSUMPTION: Bright Horizons values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

Managing multiple stakeholders and external agencies, requiring strong communication and project management skills
Working with complex data sets and analytics tools, requiring a strong analytical mindset
Balancing operational tasks with strategic, long-term projects, requiring adaptability and prioritization skills
Occasional travel to the Northampton Head Office, requiring flexibility and willingness to commute

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

This role differs from similar positions in its focus on external communication and lead generation, rather than internal communications or brand management
Industry-specific context: Bright Horizons operates in the education sector, with a focus on early childhood education and care
Career path comparison: This role offers opportunities for growth into management or strategic roles within the marketing team

ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization in the education sector.

📝 Sample Projects

Developing and implementing a new SEO strategy to improve organic traffic to Bright Horizons' website
Conducting a comprehensive review of Bright Horizons' social media presence and developing a targeted strategy to improve engagement and reach
Managing a major marketing campaign, including external agencies, to launch a new Bright Horizons center or service offering

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, requiring a balance of technical expertise and strong communication skills.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits within the broader marketing and communications team?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does Bright Horizons support the professional development and growth of its employees?
What are the key challenges facing the marketing and communications team, and how can this role help address them?
What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare examples of your experience with digital marketing campaigns, SEO, and data analysis
Research Bright Horizons' mission, values, and company culture to demonstrate your fit
Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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