🔹 Job Title: Digital Performance Marketing Manager
🔹 Company: Lalamove
🔹 Location: Remote
🔹 Job Type: On-site
🔹 Category: 🎯 Performance Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 10+
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: The job will likely require the candidate to lead both strategy and operational execution in a dynamic and fast-paced environment because of the focus on short-term and long-term strategies and management responsibilities.
✅ Identify direction and resource needs for user and driver lead acquisition in both paid and organic perspectives
✅ Oversee implementation of digital marketing and acquisition strategies in various channels
✅ Lead assigned markets to align with local teams on acquisition strategies
✅ Plan and monitor acquisition efforts across multiple digital channels
✅ Supervise performance media operations to hit user and driver acquisition targets
✅ Enhance campaign performance in collaboration with local marketing teams
✅ Implement cross-channel marketing campaigns to enhance conversion rates
✅ Collaborate with tech teams to improve tracking and user onboarding experiments
✅ Troubleshoot data and tracking issues for accurate performance insights
ASSUMPTION: The responsibilities may require strong leadership and analytical skills given the strategic oversight and troubleshooting requirements involved.
Education: Not specified but likely a relevant degree in marketing, business, or a related field would be beneficial.
Experience: 8+ years in marketing with strong experience in performance marketing and digital campaign management.
Required Skills:
Preferred Skills:
ASSUMPTION: While formal education requirements are not specified, practical experience and specialized skills are emphasized as critical due to the advanced level of the role.
Salary Range: Not specified. Typically would align with industry standards for similar roles considering company size and market presence.
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: Benefits are assumed based on typical offerings in the tech industry, which often emphasize health, development, and retirement planning.
Industry: Software Development with focus on logistics and delivery solutions, reflecting a robust tech and service-driven market need.
Company Size: 1,001-5,000 employees — implying a dynamic, rapidly growing environment typical of scaling companies.
Founded: Not specified but identified as a startup with significant growth since early 2010s.
Company Description:
Company Specialties:
Company Website: https://www.lalamove.com
ASSUMPTION: Company context suggests an innovative, fast-paced environment typical for burgeoning tech companies in logistics.
Career Level: Senior-level requiring strategic expertise and management capabilities.
Reporting Structure: Likely reports to senior management or C-level executives.
Work Arrangement: On-site with potential remote collaboration given digital nature.
Growth Opportunities:
ASSUMPTION: The role will have substantial influence on strategic direction due to its alignment with core business growth objectives.
Office Type: Modern corporate offices with a likely open-plan layout
Office Location(s): 72 Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK
Geographic Context:
Work Schedule: Standard business hours with a 40-hour workweek
ASSUMPTION: The onsite nature in a prime location indicates a collaborative work environment emphasizing team engagement.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, User Acquisition, Strategy, Digital Channels, Media Operations
ASSUMPTION: Emphasis will be on strategic insights and hands-on management skills throughout the application process.
ASSUMPTION: Proficiency in these tools is critical for optimizing digital campaign performance and insights.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Success in this role requires alignment with the company's innovative and community-focused values.
ASSUMPTION: There will be a need to continuously innovate and adapt strategies in a fast-paced environment.
ASSUMPTION: The role's focus on strategy and innovation aligns closely with reputable positions in similar high-growth tech companies.
ASSUMPTION: Projects will likely involve significant strategic and operational input to enhance market standing.
ASSUMPTION: Asking detailed questions will allow candidates to better understand the strategic impact and expectations within the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.