📌 Core Information
🔹 Job Title: Digital Performance Marketing Specialist
🔹 Company: Manulife
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Hybrid (Office-based in Toronto)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing global digital campaigns across various platforms.
- Analyzing campaign performance and adjusting strategies to improve results.
- Applying historical data and market trends to predict future campaign performance.
- Optimizing budget distribution across different campaigns to increase ROI.
- Collaborating with cross-functional teams to ensure marketing strategies align with business objectives.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop, implement, and manage global digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.
✅ Apply historical data and market trends to predict future campaign performance and optimize budget distribution.
✅ Continuously analyze campaign performance and adjust strategies to improve results.
✅ Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
✅ Collaborate with cross-functional teams to ensure marketing strategies align with business objectives.
ASSUMPTION: The role may require occasional overtime, especially during campaign launches or critical performance analysis periods.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience with digital marketing platforms such as SA360, Google Ads, Meta Ads, and LinkedIn Campaign Manager.
Required Skills:
- Proven experience in digital marketing campaign management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and presentation skills.
- Proficient in Google Marketing Platform (GMP) tools.
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot).
Preferred Skills:
- Master's degree in Marketing, Business, or a related field.
- Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Certifications from Google, Facebook, or LinkedIn advertising platforms.
ASSUMPTION: While a degree is preferred, relevant experience and certifications may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $61,350.00 CAD - $102,250.00 CAD (Based on market research and company size)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life, and AD&D insurance coverage.
- Adoption/surrogacy and wellness benefits.
- Employee and family assistance plans.
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions).
- Generous paid time off program, including holidays, vacation, personal, and sick days, and statutory leaves of absence.
Working Hours: 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual salary may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1887 (as a life insurance company)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- The company operates as Manulife across its offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
- Manulife has over 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life and health insurance
- Retirement solutions
- Asset management
- Banking and wealth management
Company Website: https://www.manulife.com
ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Senior Marketing Manager and works closely with cross-functional teams, including product, sales, and IT.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Progression to a Senior Marketing role or a specialized marketing management position.
- Expanding expertise in digital marketing and related technologies.
- Potential international assignments or relocation opportunities.
ASSUMPTION: Manulife's large size and global presence offer numerous growth and development opportunities for motivated employees.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W 1E6, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts scene, diverse neighborhoods, and numerous recreational opportunities.
- The office is conveniently located near public transportation and various amenities.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees' individual needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Manulife's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing campaign management.
- Demonstrate your understanding of the role and how your skills and experience make you a strong fit.
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
- Research Manulife's company culture and values, and be prepared to discuss how you align with them.
ATS Keywords: Digital marketing, campaign management, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Campaign Manager, analytical skills, data-driven, marketing analytics, marketing automation, GMP, Google Marketing Platform
ASSUMPTION: Manulife's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Marketing Platform (GMP) tools (e.g., Google Ads, Google Analytics, Google Tag Manager)
- Meta Ads (Facebook Ads, Instagram Ads)
- LinkedIn Campaign Manager
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centric
- Reliability
- Innovation
- One Manulife
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with large datasets and using data to drive decision-making?
- Do you have a proven track record of achieving results in a dynamic, fast-paced environment?
ASSUMPTION: Manulife's company culture emphasizes integrity, client-centricity, and collaboration, with a focus on driving results through innovation and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and best practices in digital marketing, which can be fast-paced and ever-evolving.
- Occasional overtime, especially during campaign launches or critical performance analysis periods.
- Working with cross-functional teams, which may require navigating different priorities and perspectives.
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Digital Marketing Specialist role in other organizations, with a focus on campaign management and optimization.
- However, Manulife's global presence and diverse product offerings provide unique opportunities for career growth and development.
- Compared to other roles in the industry, this position offers a competitive salary range and comprehensive benefits package.
ASSUMPTION: While this role shares similarities with other digital marketing positions, Manulife's unique company culture and global presence set it apart.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new product, with a focus on optimizing ROI and driving customer acquisition.
- Analyzing historical campaign performance data to identify trends and opportunities for improvement, and implementing changes to enhance results.
- Collaborating with cross-functional teams to ensure marketing strategies align with business objectives and drive revenue growth.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Digital Performance Marketing Specialist role at Manulife.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does Manulife support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Manulife foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Manulife's company culture and marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Manulife Careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
