Digital PR and Content, Manager (9-12 Month Contract)

📌 Core Information

🔹 Job Title: Digital PR and Content, Manager (9-12 Month Contract)

🔹 Company: Weber Shandwick

🔹 Location: Seoul, Seoul, South Korea

🔹 Job Type: Contract

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing integrated communication campaigns across digital channels
• Managing content production for clients' social media and websites
• Overseeing project lifecycles through analytical reporting
• Providing strategic consulting and support to clients
• Managing influencer collaborations and digital advertising campaigns

ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and a strong understanding of digital communications and the PR industry.

📋 Key Responsibilities

✅ Plan and execute integrated communication campaigns across digital channels to support brand strategy, awareness, and PR goals

✅ Develop and implement brand social media strategies across platforms such as Meta and LinkedIn

✅ Provide strategic consulting and communications support to clients

✅ Analyze consumer, media, and industry trends to generate relevant insights

✅ Plan, produce, and manage content for web, newsroom, blog, and social media channels

✅ Plan and execute influencer collaboration programs aligned with campaign objectives

✅ Manage digital advertising campaigns and oversee media performance, including communication with media agencies

✅ Analyze campaign results and derive actionable insights to optimize future initiatives

✅ Respond swiftly and effectively to client or campaign-related issues

✅ Prepare and support client presentations with clear strategic messaging

✅ Participate in business development activities, including research, scoping, and proposal development

✅ Support a wide range of marketing-related initiatives across various accounts and industries

ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Not specified

Experience: A minimum of 4 years’ experience in the digital PR or communications field, coupled with the ambition to build a rewarding career

Required Skills:

• Knowledge of the full digital eco-system: Social media, websites (particularly corporate newsrooms) and blogs, digital ads, SEO, analytics, EDMs, apps, etc.
• Able to operate various digital platforms, conduct performance analysis, and write reports
• Holistic ability in corporate content marketing from developing strategic plans to production and amplification
• Exceptional presentation and communication skills that bring your ideas to life through explanations that engage and excite internal and external audiences
• Flawless attention to detail with a proven ability to manage full project lifecycles from brief to delivery and measurement
• Enthusiasm for strategic planning, creative ideation, new business development and long-term client partnerships
• Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next
• Fluency in Korean and English

Preferred Skills:

• Not specified

ASSUMPTION: Candidates should have a strong understanding of the PR industry, excellent communication skills, and the ability to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard for a senior manager role in South Korea is approximately ₩70,000,000 - ₩90,000,000 per year.

Benefits:

• Not specified. Typical benefits for a contract role may include health insurance, paid time off, and professional development opportunities.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in South Korea. Actual compensation may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees

Founded: 1989 (as Weber Shandwick)

Company Description:

• Weber Shandwick is a global public relations and communications firm that provides a range of services, including corporate reputation management, crisis communications, and brand marketing.
• The company works with clients across various industries, including technology, healthcare, and consumer goods.
• Weber Shandwick is known for its creative and innovative approach to communications, using data-driven insights and strategic thinking to deliver measurable results.

Company Specialties:

• Corporate Communications
• Public Affairs
• Crisis Communications
• Brand Marketing
• Digital Communications

Company Website: webershandwick.com

ASSUMPTION: Weber Shandwick is a well-established and respected firm in the PR industry, with a strong global presence and a reputation for delivering high-quality work.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Digital Team Lead or a similar senior position within the organization.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the Digital team or the wider organization.
• Opportunities to work on diverse client accounts and projects, gaining broad experience in the PR industry.
• possibility to transition to a permanent role, depending on the company's needs and the candidate's performance.

ASSUMPTION: This role offers significant opportunities for professional growth and development within the PR industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of approximately 10 million people.
• The city is known for its vibrant culture, rich history, and modern infrastructure.
• Seoul is also a major hub for technology, finance, and healthcare industries.

Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The office environment is dynamic, collaborative, and supportive of work-life balance, with opportunities for remote work and flexible scheduling.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
• Background and reference checks for final candidates.

Key Assessment Areas:

• Communication skills, both written and verbal, in Korean and English.
• Understanding of the PR industry and digital communications landscape.
• Problem-solving skills and the ability to think strategically.
• Cultural fit and alignment with the company's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the PR industry and digital communications trends in your application materials.
• Prepare for interview questions by researching the company, its clients, and the industry.
• Showcase your ability to think critically and strategically about communications challenges and opportunities.

ATS Keywords: Digital PR, Communications, Social Media Strategy, Content Management, Project Management, Analytical Reporting, Influencer Collaboration, Digital Advertising, Client Presentations, Business Development, Strategic Planning, Creative Ideation, Team Collaboration, Korean Fluency, English Fluency, Consumer Insights

ASSUMPTION: The application process is competitive, and candidates should highlight their unique qualifications and experiences to stand out.

🛠 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our work.
• Excellence: Striving for outstanding results and continuous improvement.
• Collaboration: Working together to achieve common goals and drive success.

Work Style:

• Dynamic and fast-paced, with a focus on delivering high-quality work under tight deadlines.
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing.
• Adaptable and flexible, with a willingness to take on new challenges and learn from experiences.

Self-Assessment Questions:

• How do you align with Weber Shandwick's value of integrity, and can you provide an example of a time when you demonstrated this value?
• How do you approach working in a dynamic and fast-paced environment, and can you share an example of a time when you thrived in such a setting?
• How do you collaborate with team members to achieve common goals, and can you describe a situation where you successfully worked together to overcome a challenge?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work environment, as well as a willingness to adapt and learn in a dynamic and collaborative setting.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and high expectations.
• The PR industry can be fast-paced and unpredictable, with the need to respond quickly to emerging trends and client needs.
• The role may involve working with diverse clients and stakeholders, requiring strong communication and interpersonal skills.
• The contract nature of the role may limit long-term job security and benefits.

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to the dynamic nature of the PR industry.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital PR Manager or Senior Content Manager position in a communications agency or in-house communications team.
• However, this role focuses more on digital communications and content management, with a broader scope of responsibilities compared to a traditional PR role.
• Career progression in this role may lead to a more specialized focus in digital communications or a broader role in communications management.

ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired path in the PR industry.

📝 Sample Projects

• Developing and executing a social media strategy for a global technology client, including content creation, influencer collaborations, and advertising campaigns.
• Managing a corporate newsroom and blog for a healthcare client, including content planning, production, and distribution.
• Supporting a product launch campaign for a consumer goods client, including media outreach, event planning, and influencer partnerships.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the role, requiring a strong understanding of digital communications and the PR industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital team?
• How does the Digital team collaborate with other departments within the organization, such as Creative and Media?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Weber Shandwick support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and shows that you have done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for interview questions by researching the company, its clients, and the industry.
• Showcase your ability to think critically and strategically about communications challenges and opportunities.
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.