Digital PR and Outreach

📌 Core Information

🔹 Job Title: Digital PR and Outreach Manager

🔹 Company: Blockovate

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing digital PR and outreach campaigns for blockchain-based projects
• Securing high-quality links through partnerships and digital campaigns
• Nurturing partner relationships and negotiating link placements
• Collaborating with the Head of SEO and Content to develop link strategies
• Providing coverage reports and analyzing the delivery and results of link placements

ASSUMPTION: This role requires a balance of creativity, organization, and communication skills. It's ideal for someone looking to enter the Digital PR, Content, or SEO space.

📋 Key Responsibilities

✅ Generate links through partnerships and digital campaigns that align with clients' messaging

✅ Negotiate link placements with a focus on ROI per link

✅ Own the Blockovate outreach process, responding to market changes and increasing partner lists

✅ Work closely with the Head of SEO and Content to develop link strategies

✅ Nurture partner relationships and secure exclusive link placement deals

✅ Work with clients and the wider Blockovate team to shape content for target publications

✅ Provide coverage reports and analyze the delivery and results of link placements

ASSUMPTION: This role involves a mix of proactive outreach, relationship management, and analytical work.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in content marketing, journalism, or a related field (entry-level role)

Required Skills:

• Impeccable organizational skills
• Focused mindset with the ability to deliver consistently
• Excellent written and verbal communication skills
• Knowledge of SEO and best practices
• Proficiency with popular tools like Google Sheets
• Creativity and the ability to develop ideas for placement

Preferred Skills:

• Experience in content marketing or journalism at a tech startup or media outlet
• Experience in inbound marketing (SEO, content strategy, development, distribution, and impact measurement)

ASSUMPTION: While experience in the blockchain or crypto industry is not required, it would be beneficial.

💰 Compensation & Benefits

Salary Range: £23,000 per annum, dependent on experience

Benefits:

• Remote working policy - Work from the office, at home, or a combination of both
• Access to Uncommon - A vibrant coworking space in central London with regular events
• Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
• Quarterly team socials
• Company token allocation scheme
• Working from home budgets
• Employee referral program
• Company pension scheme

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level marketing roles in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Blockovate is an ambitious marketing agency specializing in helping innovative blockchain-based solutions reach their target audience.

Company Size: Blockovate is a small company with 11-50 employees, offering a close-knit work environment and opportunities for growth.

Founded: Blockovate was founded in 2022, making it a young and ambitious company.

Company Description:

• Blockovate works with leading blockchain projects to transform their marketing efforts
• The company aims to ensure clients' projects reach the right audience and achieve their necessary goals
• Blockovate offers a vibrant work environment with a focus on team collaboration and growth

Company Specialties:

• Digital PR and Outreach
• Content Marketing
• SEO
• Blockchain Marketing

Company Website: blockovate.io

ASSUMPTION: Blockovate's focus on the blockchain industry makes it an exciting place to work for those interested in this field.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: This role reports directly to the Head of SEO and Content

Work Arrangement: Remote OK - work from the office, at home, or a combination of both

Growth Opportunities:

• Learning and growing within the marketing and PR field
• Potential career progression within Blockovate as the company grows
• Opportunities to work with a diverse range of blockchain-based projects

ASSUMPTION: This role offers a unique opportunity to gain experience in the blockchain marketing industry while working in a supportive and collaborative environment.

🌍 Location & Work Environment

Office Type: Remote OK - work from the office, at home, or a combination of both

Office Location(s): United Kingdom (with a focus on London)

Geographic Context:

• The United Kingdom has a thriving blockchain and tech industry
• London offers a vibrant and diverse work environment
• Remote work allows for flexibility and a better work-life balance

Work Schedule: Full-time (37.5 hours per week) with flexible working hours

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from various locations within the UK.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to build relationships
• Organizational skills and attention to detail
• Creativity and problem-solving abilities
• Knowledge of SEO and digital marketing principles

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Showcase your understanding of the blockchain and crypto industry in your cover letter
• Prepare examples of successful digital PR or outreach campaigns you've worked on
• Be ready to discuss your approach to building and maintaining partner relationships

ATS Keywords: Digital PR, Outreach, SEO, Content Strategy, Partner Relationship Management, Blockchain Marketing, Crypto

ASSUMPTION: The application process for this role may involve assessments of your communication, organizational, and creative skills, as well as your understanding of digital marketing principles.

🛠️ Tools & Technologies

• Google Sheets
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the projects you work on.

👔 Cultural Fit Considerations

Company Values:

• Ambitious
• Collaborative
• Creative
• Results-driven

Work Style:

• Flexible and adaptable
• Proactive and self-motivated
• Team-oriented and supportive
• Focused on continuous learning and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you enjoy collaborating with others and contributing to a team's success?

ASSUMPTION: Blockovate values employees who are ambitious, creative, and results-driven, as well as those who can work well within a collaborative team environment.

⚠️ Potential Challenges

• Working in a fast-paced and sometimes unpredictable industry (blockchain and crypto)
• Managing multiple projects and deadlines simultaneously
• Adapting to changes in the market and client needs
• Building and maintaining relationships with partners and clients

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and growth.

📈 Similar Roles Comparison

• Digital PR and Outreach Manager vs. Content Marketing Manager: Both roles focus on creating and distributing content, but the Digital PR and Outreach Manager role has a stronger emphasis on building relationships and securing link placements
• Digital PR and Outreach Manager vs. SEO Specialist: While both roles involve optimizing online presence, the Digital PR and Outreach Manager role focuses more on content creation and relationship building, while the SEO Specialist role is more focused on technical aspects and keyword optimization

ASSUMPTION: This role offers a unique blend of digital PR, content marketing, and SEO skills, making it an attractive option for those interested in a career in marketing and PR.

📝 Sample Projects

• Developing and executing a digital PR campaign for a new blockchain-based project
• Building and maintaining relationships with key industry publications and influencers
• Securing high-quality link placements for clients through strategic partnerships and outreach efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks involved in the Digital PR and Outreach Manager role at Blockovate.

❓ Key Questions to Ask During Interview

• How does Blockovate support the growth and development of its employees?
• What are the most challenging aspects of working in the blockchain and crypto industry, and how does Blockovate address these challenges?
• How does Blockovate measure the success of its digital PR and outreach campaigns?
• What opportunities are there for career progression within Blockovate?
• How does Blockovate foster a collaborative and supportive work environment?

ASSUMPTION: These questions can help you better understand the company culture, work environment, and opportunities for growth and development within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Write a compelling cover letter that demonstrates your understanding of the blockchain and crypto industry and your enthusiasm for the role
• Prepare examples of successful digital PR or outreach campaigns you've worked on
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.