Digital PR Executive

📌 Core Information

🔹 Job Title: Digital PR Executive

🔹 Company: CurrentBody

🔹 Location: Alderley Edge, England, United Kingdom

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & PR

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of digital PR strategies to drive brand awareness and engagement.
• Maintaining PR trackers and assisting with performance reporting.
• Managing relationships with media outlets and publishers.
• Collaborating with multiple departments and external agencies.
• Pitching ideas and supporting channel growth.

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Maintain PR trackers regularly and filter through communications from PR agencies.

✅ Assist with PR Performance Reporting utilising affiliate and SEO knowledge.

✅ Support the PR team with press gifting.

✅ Update affiliate media kit folders and pitch opportunities to Digital PR manager.

✅ Join bi-weekly calls with PR agencies for progress updates.

✅ Pitch ideas to support channel growth.

✅ Publisher outreach: Build and maintain relationships with key media outlets to secure coverage and partnerships for the brand.

✅ Communicate with publisher network partners and PR agencies to ensure alignment with strategy.

✅ Communicate with affiliate/commerce writers/contacts to ensure digital PR campaigns run smoothly.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various projects and relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Previous PR agency or in-house experience, with a keen interest in digital marketing and exposure to SEO.

Required Skills:

• Passion for the beauty industry.
• Digital marketing or PR experience.
• Some knowledge of SEO, though further training can be offered.
• Excellent verbal and written communication skills, ability to liaise confidently with colleagues, external agencies, and press.
• Ability to multitask on multiple projects at a time successfully.
• Ability to work autonomously and within a team.
• Highly organized.

Preferred Skills:

• Fluency in additional languages.
• Experience with PR tools and software.

ASSUMPTION: Candidates with a strong background in PR and digital marketing, as well as a genuine interest in the beauty industry, will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Digital PR Executive role in the UK).

Benefits:

• Competitive Salary
• Staff Discount
• Supported Studies
• EAP Scheme
• Regular Social Events
• On-site Subsidised Gym
• Cycle to Work Scheme

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM with a 30-minute lunch break.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital PR Executive role in the UK. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CurrentBody operates in the beauty tech industry, focusing on bringing innovative beauty products and devices to customers worldwide.

Company Size: CurrentBody is a mid-sized company with 51-200 employees, offering a dynamic work environment with opportunities for growth and collaboration.

Founded: 2009, with a strong track record in the beauty tech industry.

Company Description:

• CurrentBody is a global leader in home-use beauty technology, bringing together a portfolio of innovative beauty brands: CurrentBody Skin, ZIIP Beauty, and Tria Laser.
• The company specializes in e-commerce and online shopping, with a focus on beauty, health, retail, e-retail, and e-tail.
• CurrentBody is committed to creating a diverse and inclusive environment, where all employees have equal access to opportunities.

Company Specialties:

• E-commerce and online shopping
• Beauty and health products
• Retail and e-tail

Company Website: https://www.thebeautytechgroup.com

ASSUMPTION: CurrentBody's focus on innovation and growth makes it an attractive employer for candidates seeking opportunities in the beauty tech industry.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals seeking to establish themselves in the PR and digital marketing fields.

Reporting Structure: The Digital PR Executive will report directly to the Senior Digital PR Exec and work closely with the Digital PR Manager and external agencies.

Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Alderley Edge, Cheshire.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for career progression within the PR team or other departments.
• CurrentBody offers supported studies, allowing employees to develop their skills and advance their careers.

ASSUMPTION: This role offers a strong foundation for candidates looking to build a career in PR and digital marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: CurrentBody's headquarters is located in Alderley Edge, Cheshire, offering a modern and collaborative work environment.

Office Location(s): Alderley Edge, Cheshire

Geographic Context:

• Alderley Edge is a picturesque village located in the heart of Cheshire, offering a high quality of life and easy access to Manchester and other major cities.
• The area is known for its vibrant business community and strong job market.
• CurrentBody's headquarters is situated in a convenient location, with ample parking and nearby amenities.

Work Schedule: The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 5:30 PM, offering a flexible and supportive work-life balance.

ASSUMPTION: CurrentBody's on-site work environment provides an engaging and collaborative atmosphere, fostering productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• A short call with the talent acquisition team to learn more about the candidate and discuss the role.
• A 30-minute video call with the hiring team to discuss skills and relevant experience.
• A one-hour interview with the hiring team, focusing on competency questions.

Key Assessment Areas:

• Communication skills and ability to liaise with various stakeholders.
• Organizational skills and ability to manage multiple projects.
• Understanding of digital marketing, SEO, and PR principles.
• Alignment with CurrentBody's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your passion for the beauty industry and digital marketing.
• Showcase your ability to multitask and manage multiple projects successfully.
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement.

ATS Keywords: Digital PR, SEO, PR agencies, publisher outreach, media kit, affiliate marketing, channel growth, performance reporting, press relations, beauty industry, digital marketing

ASSUMPTION: CurrentBody's interview process is designed to assess candidates' skills, experiences, and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• PR tools and software (e.g., Muck Rack, Agility PR Solutions, Cision)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with relevant PR and digital marketing tools is beneficial for this role, although training may be provided for specific software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with multiple departments and external agencies?
• Do you possess strong organizational skills and the ability to manage multiple projects successfully?

ASSUMPTION: Candidates who align with CurrentBody's company values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals.
• Candidates may need to adapt to a fast-paced, dynamic work environment with shifting priorities.
• The role involves managing relationships with external agencies and media outlets, which can be complex and time-consuming.
• Candidates may need to develop their skills in SEO and digital marketing to excel in this role.

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to a fast-paced environment, and continuously develop their skills to succeed in this role.

📈 Similar Roles Comparison

• Compared to other PR Executive roles, this position places a stronger emphasis on digital marketing and SEO skills.
• This role offers the opportunity to work with a global brand in the beauty tech industry, providing unique exposure and growth opportunities.
• Candidates may find that the fast-paced, dynamic work environment at CurrentBody differs from more traditional PR roles.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other PR Executive positions when evaluating their fit and career goals.

📝 Sample Projects

• Developing and executing a digital PR campaign to launch a new beauty device.
• Managing relationships with key media outlets to secure coverage and partnerships for the brand.
• Assisting with PR performance reporting, utilizing affiliate and SEO knowledge to optimize campaigns.

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and key initiatives for the Digital PR Executive role at CurrentBody.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the overall growth and success of CurrentBody?
• What opportunities are there for professional development and growth within the PR team and the company?
• How does CurrentBody support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: These questions are designed to provide insight into the role, team, and company, helping candidates make an informed decision about their fit and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement.
• Follow up with the hiring team within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.