📌 Core Information
🔹 Job Title: Digital & PR Executive
🔹 Company: Henkel group
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing & PR
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Assisting in implementing brand's online marketing strategy
- Managing social media presence and engagement
- Liaising with external agencies and creative designers
- Analyzing data to evaluate social content performance
- Assisting in planning PR events and managing paid search budget
ASSUMPTION: This role requires a good balance of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Coordinate with digital agency on content planning and creatives development
✅ Monitor replies on social media and reviews, and suggest responses
✅ Liaise and brief external creative designer to develop ecommerce campaign assets
✅ Analyze data to evaluate social content performance and drive ecommerce sales
✅ Assist in planning PR Events, PR Seeding, and content creators' engagements
✅ Assist in managing paid search budget and maximize ROI, and drive traffic
✅ Organized self-starter capable of working cross-functionally on multiple-digital campaign projects
✅ Organize and oversee advertising/communication campaigns across communication platforms offline and online
✅ Prepare monthly reports on all digital campaigns and social reports
✅ Design, build, and maintain the brand's social media presence
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation, with a strong focus on social media management.
🎯 Required Qualifications
Education: Diploma or Degree in Mass Communication, Marketing, Digital Marketing, Social Media, or a related field
Experience: 2-3 years of working experience in Digital Marketing and beauty industry
Required Skills:
- Good communication skills in English – both written and verbal
- Data-driven and analytical
- Experience in planning and running digital marketing campaigns
- Prior experience managing both B2B and B2C products
Preferred Skills:
- Ability to speak, read, and write in Mandarin
ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: MYR 5,000 - 7,000 per month (Estimated, based on industry standards for 2-5 years of experience in Malaysia)
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Additional EPF Contribution
- Dental, Health, and Eye Screening for employees and eligible dependents
- Discounts on company products
Working Hours: 40 hours per week, with flexible hours and a hybrid work model
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Malaysia. The benefits package is comprehensive and includes health, wellness, and financial benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Consumer Goods)
Company Size: 10,001+ employees (Global), with a significant presence in Malaysia
Founded: 1876 (Germany)
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- Founded in 1876, Henkel looks back on more than 145 years of success and holds leading positions with its two business units in both industrial and consumer businesses.
- Henkel is headquartered in Düsseldorf, Germany, and counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel is a well-established multinational corporation with a strong focus on innovation and sustainability. This role is part of their Consumer Brands division, which includes popular brands like Persil, Schwarzkopf, and Dial.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the Consumer Brands division.
Work Arrangement: Hybrid (On-site with flexible hours and work-from-anywhere policy for up to 30 days per year)
Growth Opportunities:
- Progression to a Senior Digital & PR Executive or similar role within the Consumer Brands division
- Opportunities to work on international projects and gain global experience
- Potential to transition to other business areas, such as Adhesive Technologies, within Henkel
ASSUMPTION: This role offers opportunities for career growth within Henkel, both in terms of promotions and exposure to international projects.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with a collaborative work environment
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, with a population of approximately 1.8 million people.
- The city is known for its iconic Petronas Twin Towers, bustling street markets, and diverse cultural attractions.
- Kuala Lumpur offers a mix of urban and natural environments, with numerous parks, gardens, and outdoor activities nearby.
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible hours and a hybrid work model)
ASSUMPTION: The work environment at Henkel's Kuala Lumpur office is collaborative and dynamic, with a mix of on-site and remote work options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or relevant stakeholders
Key Assessment Areas:
- Digital marketing skills and experience
- Social media management and analytics
- Communication and interpersonal skills
- Cultural fit and alignment with Henkel's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Henkel's business and the role's requirements
- Prepare examples of successful digital marketing campaigns you've worked on, focusing on strategy, execution, and results
ATS Keywords: Digital Marketing, Social Media, Marketing Campaigns, Data Analysis, Brand Management, PR, Content Creation, B2B, B2C
ASSUMPTION: Henkel's application process is competitive, with a focus on assessing candidates' digital marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, etc.)
- Digital marketing tools (Google Analytics, Hootsuite, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: This role requires proficiency in social media management tools, digital marketing platforms, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Sustainable
Work Style:
- Collaborative
- Data-driven
- Innovative
Self-Assessment Questions:
- How do you align with Henkel's values of pioneering, responsible, and sustainable practices in your daily work?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
- Can you provide an example of a time when you used data to drive decision-making in a marketing campaign, and what was the outcome?
ASSUMPTION: Henkel places a strong emphasis on cultural fit and values-driven behavior in their hiring process.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with diverse stakeholders, including external agencies and internal teams
- Keeping up with the latest digital marketing trends and best practices
ASSUMPTION: This role presents challenges related to time management, adaptability, and continuous learning in the fast-paced digital marketing landscape.
📈 Similar Roles Comparison
- This role differs from a Digital Marketing Specialist in its focus on social media management and PR, rather than broader digital marketing channels.
- Compared to a Marketing Coordinator, this role requires more strategic thinking and data-driven decision-making.
- Career progression from this role could lead to positions like Senior Digital & PR Executive, Marketing Manager, or similar roles within Henkel's Consumer Brands division.
ASSUMPTION: This role is unique in its focus on social media management and PR within the context of Henkel's Consumer Brands division.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, including content creation, targeting, and engagement strategies
- Analyzing social media performance data to optimize content and improve brand engagement
- Managing a PR event for a major brand launch, including influencer outreach, media relations, and on-site event management
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Digital & PR Executive role at Henkel.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer Brands division?
- How does Henkel support the professional development and growth of its employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Henkel measure the success of its digital marketing campaigns, and what KPIs are most important?
- What opportunities exist for collaboration and knowledge-sharing with other teams or business areas within Henkel?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and growth opportunities within Henkel.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of Henkel's business and the role's requirements
- Prepare examples of successful digital marketing campaigns you've worked on, focusing on strategy, execution, and results
- Follow up with Henkel's HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
