Digital PR Executive

📌 Core Information

🔹 Job Title: Digital PR Executive

🔹 Company: EssenceMediacom

🔹 Location: London, United Kingdom

🔹 Job Type: Permanent (Full Time)

🔹 Category: Advertising Services

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (4 days in office)

🚀 Job Overview

Key aspects of this role include:

• Driving award-winning results for clients through digital PR activities and outreach
• Collaborating with the team on creative ideation, research, writing press releases, media outreach, and reporting on results
• Working closely with other departments on creative content and cross-channel strategies
• Focusing on online visibility KPIs and brand objectives

ASSUMPTION: This role requires a proactive approach, strong organizational skills, and a keen interest in online media and engaging content. A basic understanding of digital PR/SEO is also necessary.

📋 Key Responsibilities

✅ Drive results for clients through digital PR activities and outreach

✅ Collaborate with the team on creative ideation, research, writing press releases, media outreach, and reporting on results

✅ Work closely with other departments on creative content and cross-channel strategies

✅ Focus on online visibility KPIs and brand objectives

ASSUMPTION: The ideal candidate will have a genuine interest in online media, a proactive approach to work, and strong organizational skills. A basic understanding of digital PR/SEO is also required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in digital PR, marketing, or a related field

Required Skills:

• Proficient in Excel/Google Sheets
• Strong writing skills
• Basic understanding of digital PR/SEO
• Familiarity with industry tools such as Buzzstream, Roxhill, and Ahrefs
• Experience working in a digital/PR agency environment is desirable but not essential

Preferred Skills:

• Fluency in additional languages
• Experience with content management systems

ASSUMPTION: The ideal candidate will have a genuine interest in online media, a proactive approach to work, and strong organizational skills. A basic understanding of digital PR/SEO is also required.

💰 Compensation & Benefits

Salary Range: £25,000 - £30,000 per annum (Based on industry standards for entry-level digital PR roles in London)

Benefits:

• Medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement (4 days in office)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level digital PR roles in London. Benefits are typical for a mid-size advertising agency.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Large)

Founded: 2018 (as EssenceMediacom; Essence founded in 2005, MediaCom in 1986)

Company Description:

• EssenceMediacom is a new breed of media agency, fusing Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise
• Committed to delivering marketing breakthroughs for brands by investing in employees' whole-person wellbeing, careers, and capabilities
• One of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022)

Company Specialties:

• Media Planning & Buying
• Creative Advertising
• Marketing Strategy & Consulting
• Digital Marketing

Company Website: essencemediacom.com

ASSUMPTION: EssenceMediacom is a large, global advertising agency with a strong focus on data-driven, integrated media solutions. Its commitment to employee growth and development is a significant aspect of its culture.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Digital PR & Content Manager

Work Arrangement: Hybrid (4 days in office) with flexible working hours

Growth Opportunities:

• Progression to Senior Digital PR Executive or similar roles within the agency
• Expansion into other areas of the business, such as creative content or strategy
• Potential opportunities within the wider WPP network

ASSUMPTION: This role offers opportunities for career growth within the agency and the wider WPP network. The hybrid work arrangement provides flexibility for employees to balance their personal and professional lives.

🌍 Location & Work Environment

Office Type: Modern, open-plan office space with collaborative work areas

Office Location(s): 1 Southwark Bridge Rd, London, England SE1 9HL, GB

Geographic Context:

• London is a major global city with a vibrant advertising industry
• The office is located in the Southwark area, with easy access to public transportation
• The area offers a mix of cultural attractions, restaurants, and shopping options

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (4 days in office)

ASSUMPTION: The office location provides easy access to public transportation and a variety of amenities. The hybrid work arrangement offers employees flexibility to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the team

Key Assessment Areas:

• Cultural fit and alignment with EssenceMediacom's values
• Digital PR skills and understanding of the role's responsibilities
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of your previous digital PR work or campaigns
• Research EssenceMediacom's values and be ready to discuss how you align with them

ATS Keywords: Digital PR, Content Creation, Media Outreach, SEO, Data Analysis, Proactive Approach, Social Media, Engaging Content, Trends, Client Management, Industry Tools, Creativity

ASSUMPTION: The interview process focuses on assessing cultural fit, digital PR skills, and problem-solving abilities. Applicants should tailor their application materials to highlight these key areas.

🛠 Tools & Technologies

• Buzzstream
• Roxhill
• Ahrefs
• Google Suite (Google Sheets, Docs, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with industry-standard tools such as Buzzstream, Roxhill, and Ahrefs is desirable but not essential. Proficiency in Google Suite and Microsoft Office is expected.

👔 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences through Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody EssenceMediacom's core values in your daily work?
• How do you balance the needs of clients and team members to create a positive work environment?
• How do you approach learning and development in a fast-paced, evolving industry like advertising?

ASSUMPTION: Applicants should be prepared to discuss their alignment with EssenceMediacom's core values and how they approach collaboration, client management, and continuous learning.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Keeping up with industry trends and best practices in digital PR
• Working in a fast-paced, dynamic agency environment
• Balancing client expectations and agency resources

ASSUMPTION: Applicants should be prepared to discuss how they handle challenges related to multitasking, industry trends, and balancing client expectations.

📈 Similar Roles Comparison

• This role focuses more on digital PR and content creation than traditional PR roles
• EssenceMediacom's data-driven approach sets it apart from other advertising agencies
• Career progression may involve moving into strategy, creative, or account management roles

ASSUMPTION: Applicants should research similar roles in the industry and be prepared to discuss how this role differs and offers unique opportunities for growth.

📝 Sample Projects

• Developing a digital PR strategy for a tech startup launch
• Creating engaging content for a social media campaign to increase brand awareness
• Securing coverage in relevant online publications for a client's product announcement

ASSUMPTION: Applicants should be prepared to discuss their experience with digital PR projects and how they align with the responsibilities outlined in this job description.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the Digital PR & Content team?
• What are the most important qualities for someone to succeed in this role?
• How does EssenceMediacom support the professional development of its employees?
• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does the agency approach work-life balance for its employees?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of your previous digital PR work or campaigns
• Research EssenceMediacom's values and be ready to discuss how you align with them
• Follow up with the hiring team one week after your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.