📌 Core Information
🔹 Job Title: Digital PR Lead
🔹 Company: Legend
🔹 Location: Valletta, Malta
🔹 Job Type: Full-time
🔹 Category: Marketing & PR
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Strategic and creative leadership of Digital PR campaigns for a flagship brand
- Collaboration with cross-functional teams to align campaigns with SEO, content, and brand goals
- Proven track record in delivering high-authority backlinks and impactful media coverage
- Opportunity to shape the creative vision and direction of a newly formed Digital PR sub-team
ASSUMPTION: This role requires a proactive, innovative, and commercially minded Digital PR professional with experience in competitive markets and a strong understanding of SEO principles.
📋 Key Responsibilities
✅ Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.
✅ Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.
✅ Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.
✅ Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.
✅ Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.
✅ Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptation to ensure campaign success and long-term impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: Proven Digital PR experience (2-5 years) with a focus on delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.
Required Skills:
- Proven ability to deliver high-quality coverage and backlinks across US and Canadian media
- Excellent writing and storytelling skills
- Strong strategic campaign thinking
- Confident, media-savvy communicator
- Insight-driven approach with a focus on data analysis
- Self-sufficient but collaborative work style
Preferred Skills:
- Experience in iGaming, sports, or entertainment sectors
- Fluency in additional languages (particularly Spanish or French)
ASSUMPTION: Candidates with a proven track record in Digital PR, strong writing skills, and experience working in competitive markets will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market rates for Digital PR roles in Malta)
Benefits:
- Annual discretionary bonus
- Paid annual leave
- Long term incentive plan
Working Hours: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online media and technology, focusing on iGaming, sports betting, and personal finance
Company Size: Medium (501-1,000 employees) - Offers a dynamic and collaborative work environment with opportunities for growth and learning
Founded: 2004 - Legend has established itself as a leader in the online media space, with a strong focus on innovation and user-centric design
Company Description:
- Pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
- Diverse powerhouse of creative minds, cutting-edge technologists, and industry experts responsible for developing one of the world’s leading portfolios featuring over 150 brands
- Committed to helping people make smart choices online by putting users first and focusing on innovation and forward-thinking
Company Specialties:
- Online Media
- Online Marketing
- Tech
- Digital
- Affiliate Marketing
- Web Development
- SEO
- Conversion
- Digital Content
- Agile
- Engineering
- PHP
- Content
- Content Marketing
- Delivery
- Product
- and UX & Design
Company Website: http://www.L1.com
ASSUMPTION: Legend's focus on innovation, user-centric design, and continuous learning makes it an attractive employer for creative and ambitious professionals.
📊 Role Analysis
Career Level: Mid-level - This role offers an opportunity to grow and develop within a newly formed team, with potential for career progression as the team expands
Reporting Structure: Reports directly to the Digital PR Manager, with close collaboration with SEO, content, and marketing teams
Work Arrangement: On-site with remote flexibility - This role requires a presence in the Valletta office but offers flexibility for remote work as needed
Growth Opportunities:
- Potential to grow within the newly formed Digital PR sub-team as it expands
- Opportunities to work on diverse campaigns and brands within the Legend portfolio
- Access to professional development and training opportunities within the company
ASSUMPTION: This role offers a unique opportunity to shape the creative vision and direction of a new team, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Valletta, Malta
Office Location(s): Valletta, Malta
Geographic Context:
- Valletta is the capital city of Malta, offering a vibrant and multicultural atmosphere
- Malta is a Mediterranean island nation known for its historic sites related to the Knights of St. John, as well as a growing tech industry
- The Legend office is centrally located, with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The Legend office in Valletta offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial chat with a Talent Partner (30 minutes via Zoom)
- Interview with the team, Head of Digital PR, and Digital PR Manager (1 hour via Zoom)
- Take-home task (5 days to complete and return)
- Final interview with the team, General Manager - Marketing, and Head of Digital PR or Digital PR Manager (1 hour via Zoom)
Key Assessment Areas:
- Campaign strategy and creativity
- Writing and storytelling skills
- Media communication and relationship-building
- Data analysis and insight-driven approach
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your Digital PR experience and relevant skills
- Prepare examples of successful campaigns and media coverage you've secured in the past
- Be ready to discuss your approach to campaign strategy, creativity, and data-driven decision making
ATS Keywords: Digital PR, campaign strategy, writing, storytelling, media relations, SEO, data analysis, collaboration, creativity, communication, link building, strategic thinking, proactive, innovation, expert commentary, newsjacking
ASSUMPTION: Legend's interview process is designed to assess candidates' skills and cultural fit, with a focus on campaign strategy, creativity, and data-driven decision making.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs)
- CRM (e.g., HubSpot, Salesforce)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Legend provides the necessary tools and technologies for Digital PR professionals to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit
- User-centric design
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and competitive environment?
- Are you passionate about creating user-centric experiences and driving innovation?
- Do you enjoy working collaboratively with cross-functional teams to achieve common goals?
- Are you adaptable and open to change in a fast-paced work environment?
ASSUMPTION: Legend's company culture is driven by a competitive spirit, user-centric design, and continuous learning, with a focus on collaboration and teamwork.
⚠️ Potential Challenges
- Working in a competitive market with high expectations for campaign performance
- Managing multiple campaigns and stakeholders simultaneously
- Adapting to a newly formed team and evolving processes
- Balancing on-site presence with remote work flexibility
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and competitive environment.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position focuses heavily on digital campaigns and SEO-driven strategies
- Experience in iGaming, sports, or entertainment sectors is a strong plus, but not required
- This role offers an opportunity to shape the creative vision and direction of a new team, with potential for career growth and development
ASSUMPTION: This Digital PR Lead role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a strategic campaign to secure high-authority backlinks from top-tier media outlets in the US and Canada
- Building and nurturing relationships with key media contacts to generate repeat coverage and long-term link-building opportunities
- Collaborating with SEO, content, and marketing teams to align campaign activity with keyword targets, user needs, and broader brand and business goals
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Digital PR Lead role at Legend.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the newly formed Digital PR sub-team?
- How does Legend support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does Legend approach work-life balance and flexibility for its employees?
- What are the next steps for growth and development within the Digital PR team and Legend as a whole?
ASSUMPTION: These key questions will help applicants better understand the role, team dynamics, and company culture at Legend.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Digital PR experience and relevant skills
- Prepare examples of successful campaigns and media coverage you've secured in the past
- Be ready to discuss your approach to campaign strategy, creativity, and data-driven decision making during your interviews
- Follow up with the Legend team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
