Digital PR Lead

📌 Core Information

🔹 Job Title: Digital PR Lead

🔹 Company: Black & White Zebra

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK (with occasional flexibility for North American meetings)

🚀 Job Overview

Key aspects of this role include:

• Shaping and scaling online coverage of our brands through Digital PR campaigns
• Earning backlinks, mentions, and press coverage in relevant media
• Collaborating with editorial teams and other departments
• Planning and executing data-driven outreach campaigns
• Monitoring and analyzing campaign success

ASSUMPTION: This role requires a strong understanding of digital media landscapes, journalist relationships, and PR strategies to effectively increase brand visibility and domain authority.

📋 Key Responsibilities

✅ Devise small-scale, data-driven outreach campaigns with pre-considered angles to earn coverage

✅ Create bespoke 3-6 month campaign plans across different niches relevant to our brands

✅ Build lists and leverage networks to perform targeted outreach and secure coverage

✅ Collaborate with editorial teams to generate ideas for campaigns and outreach

✅ Be the go-between and PR point of contact at BWZ for journalists and the editorial team

ASSUMPTION: This role involves proactive and reactive PR efforts, requiring strong communication, planning, and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in Digital PR, with a focus on earning links and coverage through reactive and proactive PR activities

Required Skills:

• Proven ability to earn links and coverage through Digital PR campaigns
• Experience with various Digital PR tactics and tools
• Strong communication and interpersonal skills
• Excellent planning and organizational skills
• Ability to analyze and report on campaign success

Preferred Skills:

• Experience with SaaS or B2B brands
• Experience managing and training junior team members within Digital PR

ASSUMPTION: Candidates with experience in relevant industries and a strong portfolio of successful Digital PR campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £30,000 - £45,000 GBP per year (guide for UK-based new hires, varies for candidates outside the UK and/or at different seniority levels)

Benefits:

• Discretionary bonus
• Comprehensive benefits package

Working Hours: Full-time (40 hours per week) with flexible working hours and occasional North American meeting flexibility

ASSUMPTION: The salary range provided is a guide for UK-based new hires. Actual compensation may vary based on location, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Black & White Zebra is a rapidly growing, independent media tech company focused on helping millions of people succeed at work through its portfolio of influential digital publications.

Company Size: 11-50 employees (as of LinkedIn data)

Founded: 2012

Company Description:

• Headquartered in Vancouver, BC, Canada
• Publishes online communities and resources for project management, product management, people management, customer experience, quality assurance, and other professional development topics
• Ranked #30 in The Globe and Mail's Fastest Growing Companies list and received a CMI award for Best Digital Publication

Company Specialties:

• Online media and publishing
• Technology and adtech
• Community building and training

Company Website: bwz.com

ASSUMPTION: Black & White Zebra's growth and success are driven by its commitment to creating a playbook for the future of work and empowering communities to create it with them.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: Remote OK, with occasional flexibility for North American meetings

Growth Opportunities:

• Potential to manage and train junior team members within Digital PR
• Opportunities to collaborate with various departments and expand skillset
• possibility to grow into a senior role as the company continues to expand

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Remote-first with occasional flexibility for North American meetings

Office Location(s): London, United Kingdom (with team members spread around the world)

Geographic Context:

• London is a major global hub for media, technology, and finance
• Black & White Zebra's remote work environment allows for a flexible work-life balance
• The company supports team members working in their local time zones or preferred working hours

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The remote work environment and flexible working hours provide applicants with a high degree of work-life balance and autonomy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital PR skills and experience
• Campaign planning and execution
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant Digital PR experience and achievements
• Prepare examples of successful Digital PR campaigns you've executed
• Research Black & White Zebra's publications and understand their target audiences

ATS Keywords: Digital PR, SEO, outreach, campaign planning, journalist relationships, reactive PR, proactive PR, content campaigns, link building, media coverage

ASSUMPTION: Applicants should tailor their application materials to demonstrate their understanding of Digital PR strategies and their ability to drive results in a remote work environment.

🛠️ Tools & Technologies

• Various Digital PR tactics and tools
• Social media platforms
• Campaign planning and project management software
• SEO tools and analytics

ASSUMPTION: The ideal candidate will have experience with a variety of Digital PR tactics and tools, as well as strong proficiency in social media platforms and campaign planning software.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Collaborative
• Iterative
• Adaptable
• Fun

Work Style:

• Remote and flexible work environment
• Data-driven decision-making
• Continuous learning and improvement
• Strong communication and collaboration

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of autonomy?
• Are you comfortable with occasional flexibility for North American meetings?
• Do you align with Black & White Zebra's company values and work style?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Black & White Zebra's values and work style, as well as a high degree of comfort and proficiency in a remote work environment.

⚠️ Potential Challenges

• Occasional flexibility for North American meetings may be required
• Managing multiple campaigns and deadlines may be challenging
• Keeping up with industry trends and best practices may require continuous learning
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members

ASSUMPTION: Successful candidates will be able to navigate these potential challenges and thrive in a dynamic, remote work environment.

📈 Similar Roles Comparison

• This role differs from traditional PR roles in its focus on digital media and data-driven campaigns
• Compared to similar Digital PR roles, this position offers a unique opportunity to work with a diverse portfolio of publications and communities
• Career path opportunities may include managing junior team members and growing into a senior role

ASSUMPTION: This role offers a unique blend of Digital PR experience and opportunities for professional growth and development within a dynamic and expanding company.

📝 Sample Projects

• Developing and executing a 3-month campaign to increase brand mentions and backlinks for a new publication launch
• Building and maintaining relationships with journalists and bloggers in the tech space to secure ongoing coverage
• Analyzing campaign performance and reporting on key metrics to stakeholders

ASSUMPTION: Successful candidates will be able to provide specific examples of Digital PR campaigns they've executed and the results they've achieved.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing and editorial strategy for Black & White Zebra's publications?
• What opportunities are there for professional growth and development within this role and the company?
• How does Black & White Zebra support work-life balance for remote team members?
• What are the most challenging aspects of working in a remote, global team?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the unique challenges and opportunities presented by a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant Digital PR experience and achievements
• Prepare examples of successful Digital PR campaigns you've executed
• Research Black & White Zebra's publications and understand their target audiences
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.