Digital PR & Link Building Specialist

📌 Core Information

🔹 Job Title: Digital PR & Link Building Specialist

🔹 Company: Medvidi

🔹 Location: Georgia, remotely

🔹 Job Type: Contract

🔹 Category: Digital Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing impactful PR and link-building strategies to elevate MEDvidi’s online presence and authority in the U.S. market.
• Collaborating directly with journalists and editors to secure high-quality media placements, backlinks, and brand mentions.
• Working alongside a skilled team, including an SEO Team Lead, SEO Specialist, Web Developer, Content Lead, and UX Designer.
• Managing outreach campaigns and coordinating with freelance writers and contractors when needed.

ASSUMPTION: This role requires a proactive, creative, and experienced Digital PR Specialist with a proven track record in the U.S. market to drive MEDvidi's online visibility and organic traffic.

📋 Key Responsibilities

✅ Developing and executing comprehensive Digital PR and link-building strategies to boost MEDvidi’s online authority and organic traffic.

✅ Identifying and building relationships with journalists, editors, media outlets, and relevant industry partners.

✅ Leading or collaborating in writing and editing PR content, following SEO best practices.

✅ Overseeing the creation of off-page PR content and managing a team of freelance writers and outreach specialists when needed.

✅ Writing and setting up email outreach campaigns tailored for journalists, media partners, and link-building opportunities.

✅ Analyzing competitor PR and backlink strategies to identify new opportunities.

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and relationship-building to achieve MEDvidi's PR and SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Minimum 2 years of experience in Digital PR, Media Outreach, and SEO-focused link building, particularly in the U.S. market.

Required Skills:

• Proven track record collaborating with journalists and editors to secure media placements and high-authority backlinks.
• Experience with PR platforms like Featured, Qwoted, and other HARO-like services.
• Strong ability to identify high-quality link opportunities and assess website authority and relevance.
• Experience with link insertions and guest posting.
• Proficiency with SEO and PR tools, such as Ahrefs, SEMrush, SimilarWeb, Google Search Console, GA4, MuckRack, Prowly, Hunter, and other outreach platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills and attention to detail, with the ability to justify strategies and analyze results.
• Ability to work proactively and collaboratively within a team environment.
• Confident working in Google Sheets/Excel for data analysis and reporting.
• Ability to automate routine tasks using AI tools and scripts.
• Experience with link-building marketplaces and managing contractors.

Preferred Skills:

• Background in the Health & Fitness, mental health, or telehealth niche.
• Experience in PR for fundraising or investor outreach, including communicating company vision and results to potential investors.
• Ability to independently write or edit high-quality PR articles and thought-leadership content.
• Creative and innovative approach to Digital PR and link building, exploring unconventional methods to gain brand exposure.

ASSUMPTION: Candidates should possess a strong blend of strategic, creative, and analytical skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for a Digital PR Specialist in the U.S.).

Benefits:

• Paid vacation and additional wellness days.
• Opportunities for professional growth and career advancement.
• Fully remote work environment.
• Freedom to propose and implement new ideas.
• Option to work under a B2B contract.

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range is estimated based on industry standards for a Digital PR Specialist with 2-5 years of experience in the U.S.

📌 Applicant Insights

🔍 Company Context

Industry: Medvidi operates in the Health & Fitness and Telehealth industries, focusing on mental health services.

Company Size: Medvidi has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Medvidi was founded in 2019, making it a relatively young and innovative company in the telehealth space.

Company Description:

• Medvidi is a rapidly growing telehealth platform specializing in mental health services across the United States.
• The company's mission is to make quality mental healthcare accessible and affordable for everyone.
• Medvidi is committed to leveraging technology to improve lives and break down barriers to mental health care.

Company Specialties:

• Online Mental Health

Company Website: medvidi.com

ASSUMPTION: Medvidi's focus on mental health and telehealth positions it as an innovative and mission-driven company, offering unique opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in Digital PR and link building.

Reporting Structure: The Digital PR & Link Building Specialist will work alongside the SEO Team Lead, SEO Specialist, Web Developer, Content Lead, and UX Designer, reporting directly to the SEO Team Lead.

Work Arrangement: This is a fully remote position, with the option to work under a B2B contract.

Growth Opportunities:

• Expanding the role to include additional SEO and Digital PR responsibilities as the company grows.
• Potential career advancement into leadership or management roles within the SEO and Digital PR teams.

ASSUMPTION: This role offers opportunities for professional growth and career advancement within Medvidi's expanding SEO and Digital PR teams.

🌍 Location & Work Environment

Office Type: Fully remote work environment.

Office Location(s): Georgia, remotely

Geographic Context:

• Georgia offers a cost of living that is generally lower than in major U.S. cities, providing a more affordable work-life balance.
• The time zone (Asia/Tbilisi) may require some adjustment for candidates used to working in standard U.S. time zones.
• Georgia's cultural and historical attractions may offer unique opportunities for exploration and engagement during breaks and vacations.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: The fully remote work environment and flexible scheduling provide candidates with the opportunity to maintain a healthy work-life balance while working for a mission-driven company.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate strategic thinking and problem-solving abilities.
• Final interview with the SEO Team Lead and other team members to discuss the role, responsibilities, and expectations.

Key Assessment Areas:

• Strategic thinking and planning for Digital PR and link-building campaigns.
• Communication and relationship-building skills with journalists and media outlets.
• Analytical skills and attention to detail in assessing website authority and relevance.
• Cultural fit and alignment with Medvidi's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Medvidi's mission and how your skills and experience align with the company's goals.
• Prepare examples of successful Digital PR campaigns and link-building strategies you've executed in the past.

ATS Keywords: Digital PR, Link Building, Media Outreach, SEO, Email Outreach, Analytical Skills, Communication Skills, Relationship Building, Content Creation, PR Platforms, SEO Tools, Team Collaboration, Data Analysis, Automation, Guest Posting, Contractor Management

ASSUMPTION: The application process for this role is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive MEDvidi's online visibility and organic traffic.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• SimilarWeb
• Google Search Console
• GA4
• MuckRack
• Prowly
• Hunter
• Other outreach platforms

ASSUMPTION: Proficiency with these tools is essential for candidates to excel in this role and drive MEDvidi's online presence and authority.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Empathy
• Integrity
• Accountability

Work Style:

• Proactive and self-motivated
• Creative and strategic thinker
• Strong communicator and relationship-builder
• Analytical and detail-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the freedom to propose and implement new ideas?
• Are you comfortable working with a diverse team and collaborating across time zones?
• Do you possess strong communication skills and enjoy building relationships with journalists and media outlets?

ASSUMPTION: Candidates who align with Medvidi's company values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• The fully remote work environment may require strong self-motivation and time management skills.
• The time zone difference (Asia/Tbilisi) may necessitate some flexibility in working hours to accommodate meetings and collaboration with the team.
• The role may involve managing a team of freelance writers and outreach specialists, requiring strong leadership and project management skills.
• The competitive nature of Digital PR and link building may present challenges in securing high-quality media placements and backlinks.

ASSUMPTION: Candidates should be aware of these potential challenges and possess the skills and mindset to overcome them in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on Digital PR and link building for a telehealth company specializing in mental health services.
• Compared to similar roles in other industries, this position offers the opportunity to make a significant impact on a growing company's online presence and authority.
• Career progression in this role may involve expanding into additional SEO and Digital PR responsibilities or moving into leadership or management roles within the SEO and Digital PR teams.

ASSUMPTION: This role offers a unique opportunity for candidates to apply their Digital PR and link-building skills in the telehealth industry and contribute to a mission-driven company's growth and success.

📝 Sample Projects

• Developing and executing a comprehensive Digital PR and link-building strategy to boost MEDvidi's online authority and organic traffic by 50% within the first six months.
• Securing high-quality media placements and backlinks from top-tier publications in the mental health and telehealth industries, such as Psychology Today, Healthline, and Verywell Mind.
• Managing a team of freelance writers and outreach specialists to create and distribute high-quality PR content, resulting in a 30% increase in MEDvidi's website traffic from organic search.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required to excel in this role and drive MEDvidi's online visibility and organic traffic.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader SEO and Digital PR strategy?
• How does Medvidi support the professional growth and development of its employees, particularly in the SEO and Digital PR teams?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Medvidi approach work-life balance, and what resources are available to support employees' well-being and productivity?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Medvidi website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful Digital PR campaigns and link-building strategies you've executed in the past.
• Follow up with Medvidi's HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.