📌 Core Information
🔹 Job Title: Digital PR Manager
🔹 Company: Ignite Visibility LLC
🔹 Location: San Diego, CA & Orlando, FL (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: Remote OK (Fully remote team with optional San Diego office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing outreach campaigns to gain online media mentions for clients
- Prospecting and vetting media lists for extensive online outreach
- Link building and content development for third-party websites
- Clear and concise communication with clients and internal teams
- Reporting on KPIs for online media coverage in client's monthly reports
ASSUMPTION: This role requires a strong understanding of digital PR strategies, link building, and media outreach. The ideal candidate will have experience in these areas and be comfortable working remotely.
📋 Key Responsibilities
✅ Develop and execute outreach campaigns to gain online media mentions for clients
✅ Prospect and vet media lists for extensive online outreach
✅ Write custom email pitches for clients in diverse industries
✅ Formulate article topics and get content posted on third-party websites
✅ Research publications and columns across various markets
✅ Develop and write fresh story ideas to secure online editorial mentions for clients
✅ Respond to client inquiries and provide progress updates
✅ Communicate internally about work completed for each client
✅ Report KPIs for online media coverage/placements in client's monthly report
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple client campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in digital PR, with a focus on link building and media outreach
Required Skills:
- Proven experience with reporter outreach and using outreach platforms
- Strong task management skills
- Clear and concise written and verbal communication skills
- Experience with Ahrefs or SEMRush (a plus)
Preferred Skills:
- Experience with other link building tools
- Familiarity with the San Diego or Orlando markets
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on experience and market rates for digital PR managers in San Diego and Orlando)
Benefits:
- Fully remote work
- Comprehensive health, vision, dental, FSA, and FSA plans
- Generous paid vacation, including your birthday and extra time off around major holidays
- 401k-retirement plan with employer match
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on market rates for digital PR managers in San Diego and Orlando. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing (Advertising Services)
Company Size: 201-500 employees (Mid-sized)
Founded: 2013 (12 years ago)
Company Description:
- Ignite Visibility is a performance-based digital marketing agency focused on bringing certainty to digital marketing
- Named Fastest-Growing Private Companies in San Diego (2016-2020) and Inc. 5000 Fastest Growing Companies (2017-2020)
- Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
- Named Best Places to Work in San Diego (2017, 2020)
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO
- Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility is a well-established digital marketing agency with a strong focus on client success and employee development.
📊 Role Analysis
Career Level: Intermediate (Digital PR Manager)
Reporting Structure: Reports directly to the Director of Digital PR
Work Arrangement: Fully remote with optional on-site work at the San Diego office
Growth Opportunities:
- Potential to advance to a Senior Digital PR Manager or Director role
- Opportunities to work on diverse client campaigns and expand skillset
- Company-sponsored professional development opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within the digital marketing industry.
🌍 Location & Work Environment
Office Type: Hybrid (Fully remote with optional on-site work at the San Diego office)
Office Location(s): San Diego, CA & Orlando, FL
Geographic Context:
- San Diego: A coastal city in California with a Mediterranean climate and a thriving tech industry
- Orlando: A city in Florida known for its theme parks and tourism industry
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The work environment is collaborative and focused on client success, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth interview with the Director of Digital PR
- Final interview with the CEO
- Background check and offer
Key Assessment Areas:
- Digital PR and link building experience
- Communication skills
- Task management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital PR and link building experience
- Include specific examples of successful outreach campaigns and link building strategies
- Demonstrate your understanding of the role and Ignite Visibility's company culture
ATS Keywords: Digital PR, Link Building, Media Outreach, Outreach Platforms, Ahrefs, SEMRush, Task Management, Client Communication
ASSUMPTION: The application process is straightforward, with a focus on assessing the candidate's digital PR experience and cultural fit.
🛠️ Tools & Technologies
- Ahrefs or SEMRush
- Outreach platforms (e.g., BuzzStream, Pitchbox)
- Project management tools (e.g., Asana, Trello)
- Google Suite (Gmail, Google Drive, Google Docs)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in digital marketing agencies.
👔 Cultural Fit Considerations
Company Values:
- Relationships
- Responsiveness
- Results
Work Style:
- Collaborative
- Client-focused
- Innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, client-focused environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proven track record of success in digital PR and link building?
ASSUMPTION: Ignite Visibility values candidates who are client-focused, responsive, and results-driven, with a strong work ethic and a collaborative spirit.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously
- Working remotely and maintaining a strong work-life balance
- Keeping up with industry trends and best practices in digital PR and link building
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: The role may present challenges related to time management, staying up-to-date with industry trends, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- Digital PR Manager vs. PR Specialist: The Digital PR Manager role focuses more on link building and online media mentions, while the PR Specialist role may involve more traditional PR activities and offline media relations
- Digital PR Manager vs. SEO Specialist: The Digital PR Manager role focuses on gaining online media mentions and link building, while the SEO Specialist role focuses on optimizing websites for search engines and improving organic rankings
- Career Path: Digital PR Manager → Senior Digital PR Manager → Director of Digital PR → VP of Marketing → Chief Marketing Officer
ASSUMPTION: The Digital PR Manager role is similar to other digital PR and link building roles, with a focus on online media mentions and client communication. The career path for this role typically involves advancing to senior and director-level positions within the digital marketing industry.
📝 Sample Projects
- Developing and executing an outreach campaign to gain online media mentions for a B2B client in the tech industry
- Researching and pitching story ideas to relevant publications and blogs in the healthcare industry
- Managing a team of digital PR specialists to execute multiple client campaigns simultaneously
ASSUMPTION: Sample projects for this role may involve developing and executing outreach campaigns, researching and pitching story ideas, and managing teams of digital PR specialists.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital PR team currently, and how can this role help address them?
- How does Ignite Visibility support the professional development and growth of its employees?
- What is the typical career path for a Digital PR Manager at Ignite Visibility?
- How does Ignite Visibility measure the success of its digital PR campaigns, and what KPIs are most important?
- What is the company culture like at Ignite Visibility, and how does the digital PR team fit into the broader organization?
ASSUMPTION: Key questions to ask during the interview should focus on the role's challenges, professional development opportunities, career paths, KPIs, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital PR and link building experience
- Prepare examples of successful outreach campaigns and link building strategies
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
