Digital PR Manager

📌 Core Information

🔹 Job Title: Digital PR Manager

🔹 Company: Omniscient Digital

🔹 Location: Remote (Anywhere)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact digital PR campaigns to secure brand mentions and backlinks for clients
• Collaborating with cross-functional teams to bring campaigns to life
• Owning campaign outcomes and driving results
• Growing into a leadership role as the team expands

ASSUMPTION: This role requires a high level of autonomy and initiative, with a strong focus on execution and results.

📋 Key Responsibilities

✅ Lead the development and execution of digital PR campaigns across US, UK, and international markets

✅ Develop campaign strategies, media lists, and editorial calendars in collaboration with internal teams

✅ Create and send personalized pitches to journalists, editors, and bloggers to secure high-quality media coverage and backlinks

✅ Monitor journalist response rates and optimize outreach for relevance and performance

✅ Collaborate with writers, editors, and designers to produce campaign assets

✅ Partner with organic growth strategists to ensure digital PR campaigns align with client growth goals and priorities

✅ Join select client calls to present digital PR ideas, share progress, and report campaign outcomes

✅ Track and report on campaign performance metrics using tools like BuzzStream, Ahrefs, and Google Analytics

ASSUMPTION: This role requires strong communication, collaboration, and project management skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3-5 years of experience in Digital PR, ideally in an agency environment, with a track record of executing successful campaigns that drive coverage and high-quality backlinks

Required Skills:

• Proven success in delivering high-quality PR campaigns with measurable SEO and branding impact

• Excellent communication skills and executive presence in client-facing roles

• Strong collaboration skills and the ability to thrive in cross-functional environments

• Excellent organizational skills and the ability to balance multiple campaigns while keeping timelines, deliverables, and quality in check

• Proficient in using tools like BuzzStream, Ahrefs, and Google Analytics

Preferred Skills:

• Working knowledge of SEO fundamentals and how digital PR ties into organic growth and content strategy

• Experience working with international markets

ASSUMPTION: Candidates should have a strong understanding of the US and/or UK media landscape and be comfortable owning the end-to-end outreach process.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (Based on industry standards for mid-level Digital PR roles in remote positions)

Benefits:

• Health insurance (90% of medical, dental, and vision insurance premiums paid for employees in the US)

• 401k with employer match (100% match on the first 3% of pay, then 50% match on the next 2% of pay)

• Profit share (opportunity to participate in quarterly profit share program after 1 year of employment)

• Unlimited vacation (with a minimum recommendation of 14 days a year)

• Learning and development stipend ($2,000 to spend on professional development after 1 year of employment)

• Free books program (we’ll cover the cost of a Kindle and 1 Kindle book a month)

• Networking stipend ($50 per month to spend on coffee or lunch for professional networking)

• 100% remote flexibility

• Annual offsites (meet and work with team members in person, usually in an interesting location)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level Digital PR roles in remote positions. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: Small (11-50 employees) - Omniscient Digital is a lean, agile, and experimental agency that values R&D and innovation.

Founded: 2019 - Omniscient Digital was founded in 2019 and has since grown to work with ambitious B2B brands like SAP, Adobe, Loom, and Hotjar.

Company Description:

• Omniscient Digital partners with ambitious B2B brands to drive attributable organic growth

• The company uses a qualitative and quantitative research process (OmniscientX) to develop custom strategies that index on a brand's unique strengths and attributes

• Omniscient Digital builds a content production operation that balances quality content with high velocity and helps build content distribution systems to tie efforts to attributable conversion metrics

Company Specialties:

• Demand generation

• Content strategy

• Content marketing

• SEO

Company Website: beomniscient.com

ASSUMPTION: Omniscient Digital is a growing agency that values innovation, experimentation, and a culture of building and shipping. The company offers ample opportunities for growth and responsibility.

📊 Role Analysis

Career Level: Mid-Level - This role is suitable for candidates with 3-5 years of experience in Digital PR, looking to take on more ownership and grow into a leadership role.

Reporting Structure: The Digital PR Manager will report directly to the Head of PR or a similar role and will collaborate closely with organic growth strategists, editorial, and outreach teams.

Work Arrangement: Fully Remote - Omniscient Digital is a 100% remote company, allowing employees to work from anywhere.

Growth Opportunities:

• As the team expands, there will be opportunities to take on more responsibility and grow into a team lead role

• The company offers a learning and development stipend to support professional growth

• Omniscient Digital values a culture of building and shipping, providing ample opportunities for employees to make a significant impact

ASSUMPTION: This role offers a unique opportunity for candidates to grow their skills, take on more responsibility, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote - Omniscient Digital is a 100% remote company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• Omniscient Digital has team members based in Austin, TX; Boston, MA; Chicago, IL; and Bangkok, TH

• The company is open to hiring candidates from anywhere in the world

• Omniscient Digital offers annual offsites to bring team members together in person, usually in an interesting location

Work Schedule: Full-time (40 hours per week) - Omniscient Digital offers unlimited vacation, with a minimum recommendation of 14 days a year.

ASSUMPTION: The remote work environment at Omniscient Digital requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link

• Complete a phone or video screening with the hiring manager

• Participate in a skills assessment or case study

• Attend an on-site or virtual interview with the team

• Receive an offer and complete onboarding

Key Assessment Areas:

• Communication skills and executive presence

• Campaign strategy and execution

• Journalist engagement and outreach

• Performance tracking and analytics

• Collaboration and cross-functional support

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Be prepared to discuss your approach to digital PR campaign strategy, execution, and measurement

• Showcase your understanding of the US and/or UK media landscape and your ability to engage with journalists and influencers

• Demonstrate your ability to work independently and manage multiple campaigns simultaneously

• Be ready to discuss your long-term career goals and how this role fits into your growth trajectory

ATS Keywords: Digital PR, Campaign Execution, Media Relations, Outreach Strategies, Journalist Engagement, Data-Driven Content, SEO, Content Strategy, Client Communication, Collaboration, Cross-Functional Support, Analytics, Reporting

ASSUMPTION: The interview process at Omniscient Digital is designed to assess the candidate's skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• BuzzStream

• Ahrefs

• Google Analytics

• Asana (or similar project management tool)

• Slack (or similar communication platform)

• Zoom (or similar video conferencing tool)

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Build and ship - Omniscient Digital values a culture of building and shipping, encouraging employees to take initiative and deliver results

• Experiment and learn - The company fosters a culture of experimentation and continuous learning, encouraging employees to test new ideas and iterate based on results

• Collaborate and communicate - Omniscient Digital values strong collaboration and communication skills, both internally and with clients

Work Style:

• Remote - Omniscient Digital is a 100% remote company, requiring employees to be self-motivated and able to work independently

• Agile - The company values an agile and experimental approach to work, encouraging employees to adapt and pivot as needed

• Growth-oriented - Omniscient Digital is a growing agency that offers ample opportunities for employees to take on more responsibility and make a significant impact

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation and time management skills?

• Are you comfortable taking initiative and driving results, even in the absence of perfect conditions?

• Do you have strong collaboration and communication skills, both internally and with clients?

• Are you open to learning and experimenting with new ideas and approaches?

• Do you have a growth-oriented mindset and a desire to take on more responsibility as the team expands?

ASSUMPTION: Candidates who align with Omniscient Digital's values and work style are more likely to succeed in the role and contribute to the company's growth.

⚠️ Potential Challenges

• The role requires managing multiple campaigns simultaneously, which can be challenging for candidates who struggle with time management or prioritization

• The remote work environment may present challenges for candidates who prefer a structured office setting or struggle with self-motivation

• The role may require occasional travel for annual offsites or client meetings

• The company is growing rapidly, which can present challenges in terms of maintaining a consistent work-life balance

• The role may require working with international markets, which can present challenges in terms of time zone differences and cultural nuances

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, remote work environment.

📈 Similar Roles Comparison

• Digital PR Manager vs. Traditional PR Manager - Digital PR Managers focus on securing online coverage and backlinks, while Traditional PR Managers focus on securing offline coverage and brand mentions

• Digital PR Manager vs. SEO Specialist - Digital PR Managers focus on securing high-quality backlinks, while SEO Specialists focus on optimizing on-page elements and technical aspects of a website to improve search engine rankings

• Digital PR Manager vs. Content Marketing Manager - Digital PR Managers focus on securing coverage and backlinks, while Content Marketing Managers focus on creating and distributing content to engage audiences and drive conversions

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from related positions in the industry.

📝 Sample Projects

• Developing and executing a digital PR campaign to secure coverage and backlinks for a B2B SaaS client in the US, UK, and international markets

• Collaborating with the editorial team to create data-driven content assets for a digital PR campaign focused on a specific industry trend or report

• Identifying and engaging with journalists and influencers in the tech and business verticals to secure high-quality media coverage and backlinks for a B2B SaaS client

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects may vary depending on the client and the specific campaign requirements.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital PR campaign strategy and execution?

• How does the company measure the success of digital PR campaigns, and how do you track and report on performance metrics?

• Can you provide an example of a successful digital PR campaign you've executed in the past, and what were the key challenges and learnings from that experience?

• How does the company support the growth and development of its employees, particularly in the Digital PR team?

• Can you describe the company's culture and work environment, and how does the remote work arrangement contribute to that culture?

• How does the company approach collaboration and communication, both internally and with clients?

ASSUMPTION: Candidates should use the interview process to assess their fit with the company's culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role

• Prepare for a phone or video screening with the hiring manager, focusing on your communication skills and campaign strategy

• Complete a skills assessment or case study to demonstrate your ability to execute digital PR campaigns

• Attend an on-site or virtual interview with the team, showcasing your cultural fit and long-term career goals

• Follow up with the hiring manager after the interview, expressing your enthusiasm for the role and asking any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.