📌 Core Information
🔹 Job Title: Digital PR Manager (English-Speaking Markets)
🔹 Company: Preply
🔹 Location: Barcelona, Spain (Remote OK for US, UK, Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US, UK, Canada) / On-site (Barcelona)
🚀 Job Overview
Key aspects of this role include:
- Leading earned media efforts across English-speaking markets to enhance Preply's visibility and authority in language learning.
- Developing and managing the Digital PR strategy to drive performance and SEO goals.
- Securing high-quality media coverage and high-authority backlinks through editorial, data-led, and product-driven campaigns.
- Collaborating with cross-functional teams to create compelling stories that position Preply as a category leader.
- Monitoring KPIs, sentiment, and coverage to adapt strategies based on search trends, algorithm shifts, and LLM signals.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of how PR drives SEO.
📋 Key Responsibilities
✅ Develop and lead the Digital PR strategy for US, UK, and CA, aligning efforts with performance and SEO goals.
✅ Launch and manage editorial, data-led, and product-driven campaigns that earn high-quality media coverage.
✅ Create compelling stories for tier 1 media, influencers, and language learning communities to boost authority and trust.
✅ Drive measurable impact through increased traffic, domain authority, and off-page SEO signals.
✅ Identify high-potential, SEO-rich topics and secure links from top-tier, .edu, niche, and regional outlets.
✅ Maintain strong relationships with journalists and deliver both proactive and reactive PR, including trend commentary.
✅ Collaborate across SEO, Paid, Brand, Product Marketing, and Corporate PR for aligned and amplified storytelling.
✅ Work with influencer partners and internal experts to tell authentic learner and tutor stories.
✅ Track KPIs, sentiment, coverage, and adapt strategies based on search trends, algorithm shifts, and LLM signals
ASSUMPTION: This role requires a proactive approach, strong attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 6+ years of experience in Digital PR, SEO Outreach, or Performance PR with excellent control of the English language.
Required Skills:
- Proven track record in Digital PR, with a strong understanding of how PR drives SEO.
- Familiarity with tools like Ahrefs, SEMrush, Cision, Brandwatch, Muck Rack, or equivalent.
- Understanding of US/UK/CA press culture and news cycles.
- Strong media relationships and network is a plus.
- Ability to translate data, stories, and internal expertise into compelling media angles.
- Excellent pitching, story pivoting, and stakeholder management skills.
- Curiosity around AI and experience leveraging AI tools to improve productivity.
Preferred Skills:
- Experience in-house or agency is fine, neither is preferable.
- Fluency in additional languages is a plus.
ASSUMPTION: Candidates with a strong background in Digital PR and a passion for language learning are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget and time off for self-development
- Competitive financial package with equity, leave allowance, and health insurance
- Access to free mental health support platforms
- Access to Gympass-partnered wellness and gym centers throughout Spain
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and Preply's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Ed-Tech, specifically online language learning and tutoring
Company Size: Medium (501-1,000 employees) - Preply offers the benefits of a growing company with ample opportunities for professional development and growth.
Founded: 2012 - Preply has been operating for over a decade, providing ample stability and experience in the market.
Company Description:
- Preply powers people's progress by creating life-changing learning experiences through personalized tutoring in over 50 languages.
- The company connects learners with expert tutors, crafting personalized learning journeys, and fostering motivation to keep growing.
- Preply has over 90,000 tutors teaching learners from over 175 countries, with a strong focus on quality and customer experience.
Company Specialties:
- Education
- Tutoring
- Marketplace
- Online Education
- Software Development
- ed-tech
- Corporate Language Training
Company Website: http://preply.com
ASSUMPTION: Preply's focus on quality, personalization, and customer experience sets it apart in the competitive Ed-Tech market.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on Preply's brand and visibility.
Reporting Structure: This role reports directly to the Head of PR and collaborates closely with cross-functional teams, including SEO, Paid, Brand, Product Marketing, and Corporate PR.
Work Arrangement: Remote (US, UK, Canada) / On-site (Barcelona) - This role offers flexibility to work remotely from the specified locations or on-site in Barcelona.
Growth Opportunities:
- Potential career progression into leadership or management roles within the PR or Marketing departments.
- Opportunities to expand skills and expertise through collaboration with cross-functional teams and working on diverse projects.
- Access to learning and development resources to support professional growth.
ASSUMPTION: This role offers ample opportunities for professional development and growth within Preply's expanding organization.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/On-site) - Preply offers a flexible work arrangement, allowing employees to work remotely or on-site in Barcelona.
Office Location(s): Barcelona, Spain (Remote work available for US, UK, Canada)
Geographic Context:
- Barcelona, Spain - A vibrant, multicultural city with a strong tech industry and a high quality of life.
- United States, United Kingdom, Canada - Remote work allows for flexibility in location, with a focus on English-speaking markets.
Work Schedule: Full-time (40 hours/week) with flexible scheduling - Preply offers a flexible work schedule to accommodate employees' needs and preferences.
ASSUMPTION: Preply's flexible work arrangement and remote options cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- Behavioral and skills-based interviews
- Final interview with the hiring manager
Key Assessment Areas:
- Digital PR and SEO knowledge
- Communication and storytelling skills
- Strategic thinking and planning
- Cultural fit and alignment with Preply's values
Application Tips:
- Tailor your resume and cover letter to highlight your Digital PR experience and relevant skills.
- Demonstrate your understanding of Preply's mission and how your skills align with the role's requirements.
- Prepare examples of successful Digital PR campaigns you've led or contributed to in the past.
- Be ready to discuss your approach to SEO, LLM signals, and algorithm shifts.
ATS Keywords: Digital PR, SEO, Outreach, Performance PR, Media Relationships, Link Profiles, Content Authority, Data Analysis, Storytelling, Pitching, AI Tools, Curiosity, Collaboration, Influencer Partnerships, Trend Commentary
ASSUMPTION: Preply's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Ahrefs
- SEMrush
- Cision
- Brandwatch
- Muck Rack
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Preply uses industry-standard tools and technologies to support its Digital PR efforts and track performance.
👔 Cultural Fit Considerations
Company Values:
- Care to change the world - Preply is passionate about its work and cares deeply about its impact on learners and tutors.
- We do it for learners - Both Preply and its tutors focus on empowering learners to achieve their language learning goals.
- Keep perfecting - Preply continually strives to improve the customer experience by focusing on simplicity, smoothness, and enjoyment.
- Now is the time - Preply acts quickly and decisively to make great things happen in a fast-paced world.
- Disciplined execution - Preply sets clear goals, focuses on what matters, and utilizes resources efficiently to achieve excellence in execution.
- Dive deep - Preply leverages business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide decisions.
- Growth mindset - Preply proactively seeks growth opportunities and believes today's best performance becomes tomorrow's starting point.
- Raise the bar - Preply continually raises its performance standards, building diverse and high-performing teams that can make a real difference.
- Challenge, disagree and commit - Preply values open and candid communication, even when team members don't fully agree, and fully commits to decisions once made.
- One Preply - Preply prioritizes collaboration, inclusion, and the success of its team over personal ambitions.
Work Style:
- Collaborative - Preply encourages teamwork and cross-functional collaboration to achieve its goals.
- Inclusive - Preply values diversity and fosters an inclusive work environment where everyone feels respected and valued.
- Dynamic - Preply operates in a fast-paced, ever-changing market and encourages adaptability and innovation.
Self-Assessment Questions:
- How do you align with Preply's mission to power people's progress through language learning?
- How do you approach challenging conversations and disagreements, and how do you ensure that you fully commit to decisions once made?
- How do you balance collaboration and individual contributions to achieve team success?
ASSUMPTION: Preply's cultural fit considerations focus on finding candidates who align with the company's values and work style, fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple time zones and remote team members effectively.
- Keeping up with the fast-paced, ever-changing nature of the digital PR landscape and SEO best practices.
- Balancing proactive and reactive PR efforts to maintain a strong media presence and respond to emerging trends and algorithm shifts.
- Adapting to Preply's dynamic work environment and prioritizing tasks and projects effectively.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position requires a strong focus on SEO and driving measurable impact through increased traffic, domain authority, and off-page SEO signals.
- Preply's focus on language learning and global markets sets it apart from other Ed-Tech companies, offering unique opportunities for growth and impact.
- Career progression in this role may differ from traditional PR career paths, with opportunities to expand into leadership or management roles within Preply's organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional PR roles, with a strong focus on SEO and global markets.
📝 Sample Projects
- Securing high-authority backlinks from top-tier, .edu, niche, and regional outlets through strategic storytelling and relationship-building.
- Launching and managing editorial, data-led, and product-driven campaigns that earn high-quality media coverage and drive measurable impact.
- Collaborating with cross-functional teams to create compelling stories that position Preply as a category leader in language learning, leveraging AI tools and data-driven insights.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of Preply's Digital PR efforts.
❓ Key Questions to Ask During Interview
- How does Preply measure the success of its Digital PR campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the PR department and how this role fits into the broader organization?
- How does Preply support work-life balance and employee well-being, particularly for remote team members?
- What opportunities are there for professional development and growth within Preply's organization, particularly for someone in this role?
- How does Preply approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
ASSUMPTION: These questions help candidates better understand Preply's work environment, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Digital PR experience and relevant skills.
- Prepare examples of successful Digital PR campaigns you've led or contributed to in the past.
- Be ready to discuss your approach to SEO, LLM signals, and algorithm shifts.
- Follow up with Preply one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
