📌 Core Information
🔹 Job Title: Digital PR Manager (FTC)
🔹 Company: Greenpark
🔹 Location: New York, United States (Remote)
🔹 Job Type: Fixed-Term Contract (FTC)
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (with occasional office presence)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of digital PR campaigns
- Building and maintaining strong relationships with media contacts
- Securing media placements for experts and influencers
- Measuring and reporting on the impact of expert and influencer profiles
- Collaborating with the account team to achieve KPIs and follow best practice guidelines
ASSUMPTION: This role requires a proactive, self-motivated individual with strong interpersonal skills and a keen interest in current trends.
📋 Key Responsibilities
✅ Develop and maintain strong personal relationships with key publishers, entailing identification of key publications, real engagement with online communities, and attending industry events.
✅ Sourcing experts and influencers from a wide range of backgrounds to appear in Tier One media across the US market, both local and national.
✅ Delivering media training to experts and influencers to help them shape their narratives and build their brands.
✅ Placing expert comment, interviews, and opinion pieces with experts and influencers with Tier One media across the US market, both local and national.
✅ Monitoring the news cycle for reactive opportunities for expert/influencer placement.
✅ Creating presentations for key client meetings and communicating with clients to a high standard on email and on video calls on a regular basis.
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Proven experience (2-5 years) in digital PR, media relations, or a related role
Required Skills:
- Excellent communication and interpersonal skills
- Strong attention to detail and quality of work
- Proactive and self-motivating approach to work
- Ability to work under pressure under office-based and remote conditions
- Strong interpersonal and communication skills
- Team player
Preferred Skills:
- Experience with media databases (e.g., Vocus, Cision)
- Familiarity with media monitoring tools (e.g., Mention, Brand24)
- Knowledge of the US media landscape
ASSUMPTION: Candidates with experience in digital PR or media relations are strongly encouraged to apply. Relevant industry experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-senior level digital PR roles in New York)
Benefits:
- 20 days of holidays + US public holidays and your birthday off
- Christmas Closure
- Monthly entertainment subscription
- Access to free VDU eye tests and Employee Assistance Programme
- Wellness and peer recognition initiatives
- Referral Bonus Scheme
- Social Events
- WFA policy – work from abroad for up to 4 weeks per year
- Yearly Calm subscription
Working Hours: Full-time (40 hours per week) with flexible hours and occasional office presence
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content
- They create amazing content that people and algorithms love, connecting with consumers where it matters most
- Greenpark works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
Company Specialties:
- Content Development
- SEO Optimization
- Advertising
- Digital Marketing
- Editorial
- Social Media
- Social Listening
- Content Marketing
- Brand Publishing
- Content Strategy
- Audience Engagement
- Analytics
- Data & Insights
- Strategy
- Tech
- Creative
- Content Hubs
- Creative Production
- Digital PR
- AI Content
- Website Development
- Generative-AI
- Social search
- AI search
- Omnichannel search
- and SEO
Company Website: Greenpark Digital
ASSUMPTION: Greenpark is a global leader in digital content creation, with a strong focus on performance-driven strategies for search and social media.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Digital PR and works closely with the wider account team
Work Arrangement: Remote with occasional office presence (WFA policy allows working from abroad for up to 4 weeks per year)
Growth Opportunities:
- Potential for career progression within the digital PR team or wider agency
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in media relations, influencer marketing, and content strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Hybrid (remote with occasional office presence)
Office Location(s): New York, United States
Geographic Context:
- New York is a major global hub for advertising, marketing, and media
- The city offers a vibrant and dynamic work environment, with numerous networking opportunities
- Greenpark's New York office is part of a global network, providing opportunities to work with international teams
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a productive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Head of Digital PR
Key Assessment Areas:
- Communication and interpersonal skills
- Attention to detail and quality of work
- Proactivity and self-motivation
- Cultural fit and alignment with Greenpark's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous work, demonstrating your ability to build relationships with media contacts and secure placements
- Research Greenpark's clients and industry to show your understanding of the role and the company
ATS Keywords: Digital PR, Media Relations, Influencer Strategy, Networking, Media Training, Client Management, Communication Skills, Attention to Detail, Proactivity, Teamwork, Trend Awareness, Relationship Building, Reporting, Crisis Management, Event Planning, Content Creation
ASSUMPTION: Greenpark's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, interpersonal skills, and attention to detail.
🛠️ Tools & Technologies
- Media databases (e.g., Vocus, Cision)
- Media monitoring tools (e.g., Mention, Brand24)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Greenpark uses industry-standard tools and technologies to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- We Strive
- Acting Together
- With Kindness
Work Style:
- Collaborative and team-oriented
- Proactive and self-motivated
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you demonstrate Greenpark's core values in your daily work?
- Can you provide an example of a time when you built a strong relationship with a media contact and secured a placement?
- How do you stay up-to-date with current trends in digital PR and media relations?
ASSUMPTION: Greenpark places a strong emphasis on cultural fit, looking for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Building and maintaining strong relationships with media contacts in a competitive landscape
- Adapting to the fast-paced and dynamic nature of the media industry
- Occasional office presence may require travel and flexibility
ASSUMPTION: This role presents unique challenges that require strong organizational skills, resilience, and adaptability.
📈 Similar Roles Comparison
- Digital PR Manager vs. Traditional PR Manager: Digital PR focuses more on digital media and influencer marketing, while traditional PR encompasses all media channels
- Digital PR Manager vs. Social Media Manager: Digital PR focuses on securing media placements, while social media managers focus on creating and curating content for social media channels
- Career progression: Digital PR Managers can progress to Senior Digital PR Manager, Head of Digital PR, or other leadership roles within the agency or client organizations
ASSUMPTION: Digital PR Manager roles may vary depending on the organization's size, industry, and specific needs. However, they generally require strong communication skills, attention to detail, and a proactive approach to work.
📝 Sample Projects
- Securing expert commentary in major US publications on a specific industry trend or topic
- Planning and executing a media tour for an international client, featuring expert spokespeople
- Developing and implementing a crisis communication plan for a client facing a reputational challenge
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for a Digital PR Manager role at Greenpark.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital PR team?
- How does Greenpark support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenpark measure the success of its digital PR campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous work, demonstrating your ability to build relationships with media contacts and secure placements
- Research Greenpark's clients and industry to show your understanding of the role and the company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
