📌 Core Information
🔹 Job Title: Digital PR Specialist
🔹 Company: Legend
🔹 Location: Valletta, Malta
🔹 Job Type: Full-time
🔹 Category: Marketing & PR
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Securing high-authority backlinks from top-tier media through innovative campaigns
- Shaping the creative direction of a newly formed Digital PR sub-team
- Positioning the brand as a market leader in its category
- Building meaningful media relationships with US and Canadian journalists
- Collaborating with SEO, content, and wider marketing stakeholders
- Developing repeatable, scalable Digital PR strategies
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills. It's ideal for someone with a proven track record in Digital PR and a passion for building something from scratch.
📋 Key Responsibilities
✅ Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
✅ Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
✅ Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
✅ Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
✅ Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
✅ Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage campaigns from start to finish.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven track record of landing coverage and backlinks across US and Canadian media (2-5 years)
Required Skills:
- Digital PR experience with a focus on iGaming, sports, or entertainment
- Creative campaign thinking and strong writing & storytelling skills
- Media-savvy communication and data-led mindset
- Independence and collaboration skills
Preferred Skills:
- Experience with SEO tools and analytics
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the target media outlets.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Malta)
Benefits:
- Annual discretionary bonus
- Paid annual leave
- Long term incentive plan
- Tailored flexibility for work-life balance
- Exciting global Legend events
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market research for similar roles in Malta. The benefits listed are based on the information provided in the job description and the company's LinkedIn profile.
📌 Applicant Insights
🔍 Company Context
Industry: Online media and technology, focusing on iGaming, Sports Betting, and Personal Finance
Company Size: Medium (501-1,000 employees) - Large enough to offer opportunities for growth and collaboration, yet small enough for individual impact
Founded: 2004 - Legend has a long history and established reputation in the online media industry
Company Description:
- Pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
- Responsible for developing one of the world’s leading portfolios featuring over 150 brands
- Committed to putting users first, with a heavy focus on innovation and forward-thinking
Company Specialties:
- Online Media
- Online Marketing
- Tech
- Digital
- Affiliate Marketing
- Web Development
- SEO
- Conversion
- Digital Content
- Agile
- Engineering
- PHP
- Content
- Content Marketing
- Delivery
- Product
- and UX & Design
Company Website: http://www.L1.com
ASSUMPTION: Legend is a global company with a strong focus on remote work, offering opportunities for career growth and collaboration with a diverse team of creative minds, technologists, and industry experts.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the Digital PR team and the wider marketing department
Reporting Structure: Reports directly to the Digital PR Manager, with collaboration across SEO, content, and wider marketing teams
Work Arrangement: Remote OK - This role can be performed remotely, with the option to work from one of Legend's many hubs in Europe or North America
Growth Opportunities:
- Developing and leading campaigns that drive long-term impact and support team growth
- Expanding the Digital PR team and shaping its creative direction
- Collaborating with cross-functional teams to align campaigns with keyword priorities and commercial objectives
ASSUMPTION: This role offers opportunities for career progression within the Digital PR team and the wider marketing department, as well as the chance to work on high-impact campaigns that drive organic visibility and outperform competitors in search.
🌍 Location & Work Environment
Office Type: Remote-first with global hubs - Legend offers a remote-first work environment with the option to work from one of their many hubs in Europe or North America
Office Location(s): Global - Remote - Online, JE; Remote, GB
Geographic Context:
- Valletta, Malta - Legend's global headquarters is located in Valletta, Malta, offering a vibrant and multicultural work environment
- Global presence - Legend has a global presence with hubs in Europe and North America, allowing for collaboration with a diverse team of creative minds, technologists, and industry experts
- Remote work - Legend offers a remote-first work environment, providing flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible working hours - Legend offers tailored flexibility for work-life balance, allowing employees to manage their time effectively
ASSUMPTION: Legend's remote-first work environment offers flexibility and work-life balance, with the option to work from one of their global hubs or remotely from anywhere in the world.
💼 Interview & Application Insights
Typical Process:
- Initial Chat with Talent Partner (30 mins via Zoom)
- Interview with the team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- Take-home task - you will be given 5 days to complete the task before returning it back to us to review
- Final interview with the team, General Manager - Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Key Assessment Areas:
- Creativity and campaign thinking
- Writing and storytelling skills
- Media-savvy communication and journalist relationships
- Data-led mindset and ability to analyze data for campaign angles
- Independence and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your Digital PR experience and relevant skills
- Prepare examples of successful campaigns and backlinks you've secured in the past
- Research Legend and the iGaming industry to demonstrate your understanding of the role and the company
ATS Keywords: Digital PR, campaign thinking, writing, storytelling, media relations, backlinks, SEO, iGaming, sports, entertainment
ASSUMPTION: The interview process is designed to assess your creativity, communication skills, and strategic thinking, as well as your ability to work independently and collaborate with cross-functional teams.
🛠️ Tools & Technologies
- SEO tools and analytics (e.g., SEMrush, Ahrefs, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: While not explicitly stated, proficiency in using SEO tools, project management tools, and communication platforms is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit to be #1
- Focus on innovation and forward-thinking
- Collaboration and teamwork
Work Style:
- Fast-paced and collaborative environment
- Creative freedom and full campaign ownership
- Data-driven decision making
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where your ideas are encouraged, and your wins are celebrated?
- Are you excited by the idea of building something brilliant and driving long-term impact?
- Do you have a strategic, innovative, and passionate approach to landing top-tier coverage through campaigns, expert commentary, newsjacking, and smart, forward-thinking tactics?
ASSUMPTION: Legend values diverse perspectives and encourages applicants to apply even if they don't meet every qualification listed. The company is committed to hiring and developing the most talented and diverse team, which includes individuals with different backgrounds, abilities, identities, and experiences.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Managing multiple campaigns simultaneously
- Building and maintaining relationships with US and Canadian journalists
- Adapting to a remote-first work environment with a global team
ASSUMPTION: While Legend offers a flexible and remote-first work environment, this role may present challenges in managing multiple campaigns, building journalist relationships, and adapting to a global team dynamic.
📈 Similar Roles Comparison
- This role is unique in that it focuses on a newly formed Digital PR sub-team within one of Legend's most exciting flagship brands
- While Legend has an established Digital PR function, this role offers the opportunity to shape the creative direction of a new team and influence processes, best practices, and overall tone and vision
- Career progression opportunities are available within the Digital PR team and the wider marketing department, as well as the chance to work on high-impact campaigns that drive organic visibility and outperform competitors in search
ASSUMPTION: This role offers unique opportunities for growth and development within a newly formed Digital PR sub-team, with the chance to shape its creative direction and influence processes, best practices, and overall tone and vision.
📝 Sample Projects
- Developing and executing a campaign to secure high-authority backlinks from top-tier media outlets in the US and Canada
- Building and maintaining relationships with US and Canadian journalists to ensure repeat coverage and long-term link-building opportunities
- Collaborating with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required qualifications for this role, highlighting the importance of creativity, strategic thinking, and strong communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the wider marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Legend support the growth and development of its employees, particularly in the Digital PR team?
- What are the key challenges facing the Digital PR team, and how can this role help address them?
- How does Legend measure the success of its Digital PR campaigns, and what metrics are most important for this role?
ASSUMPTION: These key questions are designed to help you better understand the role, the team, and the company, as well as assess the fit between your skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Digital PR experience and relevant skills
- Prepare examples of successful campaigns and backlinks you've secured in the past
- Research Legend and the iGaming industry to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
