Digital PR Specialist
Leads.io
Full-time
Remote
Worldwide
🌐 Digital Marketing
**📌 Core Information**
- **Job Title:** Digital PR Specialist
- **Company:** Leads.io
- **Location:** Market Harborough, Leicestershire, United Kingdom (Remote)
- **Job Type:** Hybrid (Remote/On-site)
- **Category:** Advertising & Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** Mid-Level (2-5 years)
**🚀 Job Overview**
Key aspects of this role include:
- Supporting international link-building team to ensure website mentions online
- Creating relevant content for owned media labels in the renewables sector
- Collaborating with SEO team for campaign optimization
- Working independently with a commercial attitude and strong communication skills
**ASSUMPTION:** This role requires a balance between creative content creation and analytical link-building strategies. Successful candidates will have a strong understanding of both aspects.
**📋 Key Responsibilities**
- ✅ Support international link-building team to ensure website mentions online (50% of time)
- ✅ Create compelling content for owned media labels in the renewables sector (50% of time)
- ✅ Look for suitable websites to receive potential links
- ✅ Find and contact topic-relevant editors to build a strong network
- ✅ Ensure links are placed correctly and optimize campaigns
- ✅ Stay updated on the latest news regarding verticals
- ✅ Collaborate efficiently with the SEO team
**ASSUMPTION:** This role involves a mix of proactive outreach and content creation, requiring strong organizational skills and the ability to multitask.
**🎯 Required Qualifications**
**Education:**
- Relevant degree or equivalent experience
**Experience:**
- At least 2 years of experience in digital PR or a related field
**Required Skills:**
- Fluent in English (verbal and written)
- Dashboarding & reporting skills
- Proficiency with PR tools (e.g., Roxhill, Qwoted, Featured)
- Analytical skills and detail-oriented
- Ability to work independently
- Strong communication skills and commercial attitude
- Creative campaign development skills
**Preferred Skills:**
- Familiarity with journalist quote tools (e.g., Qwoted, Featured)
- Knowledge of the renewables sector
**ASSUMPTION:** While not explicitly stated, having experience in content creation and SEO would be beneficial for this role.
**💰 Compensation & Benefits**
**Salary Range:** £28,000 - £32,000 per year (Based on industry standards for mid-level digital PR roles in the UK)
**Benefits:**
- 25 holidays per year
- Hybrid working (remote/on-site)
- Open and inclusive culture fostering personal growth and initiative
- Flexible working hours
- Health insurance
- Provided equipment (Macbook, mouse/keyboard)
- Access to mental health support through OpenUp
- Opportunity to work fully remotely for up to a month per year
**Working Hours:** Full-time (40 hours/week) with flexible hours
**ASSUMPTION:** The salary range provided is an estimate based on industry standards for mid-level digital PR roles in the UK. Actual compensation may vary based on experience and performance.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Advertising Services
- **Company Size:** 201-500 employees
- **Founded:** 2014
- **Company Description:** Leads.io is a global lead generation agency focused on delivering high-quality leads through diverse channels. They aim to provide empowering business solutions on a global scale while fostering an environment of personal excellence, teamwork, and accountability.
- **Company Specialties:** Social media advertising, search engine advertising, native advertising, lead generation, and marketplaces
**📊 Role Analysis**
- **Career Level:** Mid-level (2-5 years of experience)
- **Reporting Structure:** This role reports directly to the Head of Digital PR or a similar position.
- **Work Arrangement:** Hybrid (remote/on-site) with flexible working hours
- **Growth Opportunities:** Potential career progression into senior digital PR roles or management positions within the company's growing global team.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (remote/on-site)
- **Office Location(s):** Market Harborough, Leicestershire, United Kingdom
- **Geographic Context:** Market Harborough is a market town in Leicestershire, England, with a population of approximately 21,000 people. It offers a mix of urban and rural living with easy access to major cities like Leicester and Northampton.
- **Work Schedule:** Full-time (40 hours/week) with flexible hours and the opportunity to work fully remotely for up to a month per year
**💼 Interview & Application Insights**
- **Typical Process:** Phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. If successful, a formal offer will be extended.
- **Key Assessment Areas:** Digital PR skills, content creation abilities, analytical thinking, communication skills, and cultural fit
- **Application Tips:**
- Tailor your resume to highlight relevant experience in digital PR, content creation, and SEO
- Showcase your understanding of the renewables sector and Leads.io's company values in your cover letter
- Prepare examples of successful digital PR campaigns you've worked on or created
**🛠️ Tools & Technologies**
- Roxhill
- Qwoted
- Featured
- Google Analytics (for dashboarding & reporting)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
**👔 Cultural Fit Considerations**
- **Company Values:**
- Trust: Emphasize accountability and transparency for genuine partnerships
- Own it: Take personal initiative and pride in both work and self-improvement
- Grow smart: Continuously scale the business while growing as an individual
- Thrive as a team: Encourage teamwork for outstanding results and a more enjoyable working environment
- **Work Style:** Leads.io fosters an open and inclusive culture that encourages personal growth and initiative. They value teamwork, accountability, and a commercial attitude.
- **Self-Assessment Questions:**
- How do you align with Leads.io's company values, particularly 'Trust' and 'Own it'?
- How comfortable are you working independently and remotely?
- How do you approach creative campaign development and optimization?
**⚠️ Potential Challenges**
- Balancing creative content creation with analytical link-building strategies
- Managing multiple tasks and priorities simultaneously
- Adapting to a hybrid work environment with flexible hours
**📈 Similar Roles Comparison**
- **Digital PR Manager:** This role is at a higher level and may involve more strategic decision-making, team management, and budget oversight. The Digital PR Specialist role is more focused on day-to-day content creation and link-building tactics.
- **SEO Specialist:** While this role focuses on optimizing websites for search engines, the Digital PR Specialist role involves creating content and building relationships with editors to secure backlinks and mentions, which indirectly impacts SEO.
**📝 Sample Projects**
- Developing a digital PR campaign for a new renewable energy product launch
- Creating a series of blog posts on green living topics to attract links and organic traffic
- Building relationships with renewable energy journalists and influencers to secure guest blogging opportunities and backlinks
**❓ Key Questions to Ask During Interview**
- How does this role fit into the overall digital PR strategy for Leads.io's owned media labels?
- What are the most successful digital PR campaigns you've seen from the team, and how can I contribute to that success?
- How does Leads.io support the professional development and growth of its digital PR team members?
- What is the expected timeline for seeing results from my digital PR efforts, and how will progress be measured?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/1592045385)
- Tailor your resume to highlight relevant experience in digital PR, content creation, and SEO
- Showcase your understanding of the renewables sector and Leads.io's company values in your cover letter
- Prepare examples of successful digital PR campaigns you've worked on or created
- Follow up with a polite email inquiry if you haven't heard back after two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- **Job Title:** Digital PR Specialist
- **Company:** Leads.io
- **Location:** Market Harborough, Leicestershire, United Kingdom (Remote)
- **Job Type:** Hybrid (Remote/On-site)
- **Category:** Advertising & Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** Mid-Level (2-5 years)
**🚀 Job Overview**
Key aspects of this role include:
- Supporting international link-building team to ensure website mentions online
- Creating relevant content for owned media labels in the renewables sector
- Collaborating with SEO team for campaign optimization
- Working independently with a commercial attitude and strong communication skills
**ASSUMPTION:** This role requires a balance between creative content creation and analytical link-building strategies. Successful candidates will have a strong understanding of both aspects.
**📋 Key Responsibilities**
- ✅ Support international link-building team to ensure website mentions online (50% of time)
- ✅ Create compelling content for owned media labels in the renewables sector (50% of time)
- ✅ Look for suitable websites to receive potential links
- ✅ Find and contact topic-relevant editors to build a strong network
- ✅ Ensure links are placed correctly and optimize campaigns
- ✅ Stay updated on the latest news regarding verticals
- ✅ Collaborate efficiently with the SEO team
**ASSUMPTION:** This role involves a mix of proactive outreach and content creation, requiring strong organizational skills and the ability to multitask.
**🎯 Required Qualifications**
**Education:**
- Relevant degree or equivalent experience
**Experience:**
- At least 2 years of experience in digital PR or a related field
**Required Skills:**
- Fluent in English (verbal and written)
- Dashboarding & reporting skills
- Proficiency with PR tools (e.g., Roxhill, Qwoted, Featured)
- Analytical skills and detail-oriented
- Ability to work independently
- Strong communication skills and commercial attitude
- Creative campaign development skills
**Preferred Skills:**
- Familiarity with journalist quote tools (e.g., Qwoted, Featured)
- Knowledge of the renewables sector
**ASSUMPTION:** While not explicitly stated, having experience in content creation and SEO would be beneficial for this role.
**💰 Compensation & Benefits**
**Salary Range:** £28,000 - £32,000 per year (Based on industry standards for mid-level digital PR roles in the UK)
**Benefits:**
- 25 holidays per year
- Hybrid working (remote/on-site)
- Open and inclusive culture fostering personal growth and initiative
- Flexible working hours
- Health insurance
- Provided equipment (Macbook, mouse/keyboard)
- Access to mental health support through OpenUp
- Opportunity to work fully remotely for up to a month per year
**Working Hours:** Full-time (40 hours/week) with flexible hours
**ASSUMPTION:** The salary range provided is an estimate based on industry standards for mid-level digital PR roles in the UK. Actual compensation may vary based on experience and performance.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Advertising Services
- **Company Size:** 201-500 employees
- **Founded:** 2014
- **Company Description:** Leads.io is a global lead generation agency focused on delivering high-quality leads through diverse channels. They aim to provide empowering business solutions on a global scale while fostering an environment of personal excellence, teamwork, and accountability.
- **Company Specialties:** Social media advertising, search engine advertising, native advertising, lead generation, and marketplaces
**📊 Role Analysis**
- **Career Level:** Mid-level (2-5 years of experience)
- **Reporting Structure:** This role reports directly to the Head of Digital PR or a similar position.
- **Work Arrangement:** Hybrid (remote/on-site) with flexible working hours
- **Growth Opportunities:** Potential career progression into senior digital PR roles or management positions within the company's growing global team.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (remote/on-site)
- **Office Location(s):** Market Harborough, Leicestershire, United Kingdom
- **Geographic Context:** Market Harborough is a market town in Leicestershire, England, with a population of approximately 21,000 people. It offers a mix of urban and rural living with easy access to major cities like Leicester and Northampton.
- **Work Schedule:** Full-time (40 hours/week) with flexible hours and the opportunity to work fully remotely for up to a month per year
**💼 Interview & Application Insights**
- **Typical Process:** Phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. If successful, a formal offer will be extended.
- **Key Assessment Areas:** Digital PR skills, content creation abilities, analytical thinking, communication skills, and cultural fit
- **Application Tips:**
- Tailor your resume to highlight relevant experience in digital PR, content creation, and SEO
- Showcase your understanding of the renewables sector and Leads.io's company values in your cover letter
- Prepare examples of successful digital PR campaigns you've worked on or created
**🛠️ Tools & Technologies**
- Roxhill
- Qwoted
- Featured
- Google Analytics (for dashboarding & reporting)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
**👔 Cultural Fit Considerations**
- **Company Values:**
- Trust: Emphasize accountability and transparency for genuine partnerships
- Own it: Take personal initiative and pride in both work and self-improvement
- Grow smart: Continuously scale the business while growing as an individual
- Thrive as a team: Encourage teamwork for outstanding results and a more enjoyable working environment
- **Work Style:** Leads.io fosters an open and inclusive culture that encourages personal growth and initiative. They value teamwork, accountability, and a commercial attitude.
- **Self-Assessment Questions:**
- How do you align with Leads.io's company values, particularly 'Trust' and 'Own it'?
- How comfortable are you working independently and remotely?
- How do you approach creative campaign development and optimization?
**⚠️ Potential Challenges**
- Balancing creative content creation with analytical link-building strategies
- Managing multiple tasks and priorities simultaneously
- Adapting to a hybrid work environment with flexible hours
**📈 Similar Roles Comparison**
- **Digital PR Manager:** This role is at a higher level and may involve more strategic decision-making, team management, and budget oversight. The Digital PR Specialist role is more focused on day-to-day content creation and link-building tactics.
- **SEO Specialist:** While this role focuses on optimizing websites for search engines, the Digital PR Specialist role involves creating content and building relationships with editors to secure backlinks and mentions, which indirectly impacts SEO.
**📝 Sample Projects**
- Developing a digital PR campaign for a new renewable energy product launch
- Creating a series of blog posts on green living topics to attract links and organic traffic
- Building relationships with renewable energy journalists and influencers to secure guest blogging opportunities and backlinks
**❓ Key Questions to Ask During Interview**
- How does this role fit into the overall digital PR strategy for Leads.io's owned media labels?
- What are the most successful digital PR campaigns you've seen from the team, and how can I contribute to that success?
- How does Leads.io support the professional development and growth of its digital PR team members?
- What is the expected timeline for seeing results from my digital PR efforts, and how will progress be measured?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/1592045385)
- Tailor your resume to highlight relevant experience in digital PR, content creation, and SEO
- Showcase your understanding of the renewables sector and Leads.io's company values in your cover letter
- Prepare examples of successful digital PR campaigns you've worked on or created
- Follow up with a polite email inquiry if you haven't heard back after two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.