Digital PR Specialist

📌 Core Information

🔹 Job Title: Digital PR Specialist

🔹 Company: Legend

🔹 Location: London, England

🔹 Job Type: Full-time

🔹 Category: Digital PR & Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (London, England)

🚀 Job Overview

Key aspects of this role include:

• Securing high-authority backlinks from top-tier media through innovative campaigns
• Shaping the creative direction of a newly formed Digital PR sub-team
• Positioning the brand as a market leader in its category through consistent media coverage
• Building meaningful media relationships with US and Canadian journalists
• Collaborating with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities and commercial objectives

ASSUMPTION: This role requires a proactive, creative individual who can work independently and collaboratively to drive results and grow the team.

📋 Key Responsibilities

✅ Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.

✅ Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.

✅ Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.

✅ Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.

✅ Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.

✅ Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and relationship-building to achieve measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven track record of landing coverage and backlinks across US and Canadian media; experience in iGaming, sports, or entertainment is a plus

Required Skills:

• Digital PR experience
• Creative campaign thinking
• Strong writing and storytelling
• Media-savvy communication
• Data-led mindset
• Independence and collaboration

Preferred Skills:

• Experience with SEO tools (e.g., SEMrush, Ahrefs)
• Fluency in additional languages (e.g., Spanish, French)

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (based on experience and industry standards for Digital PR roles in London)

Benefits:

• Annual discretionary bonus
• Paid annual leave
• Long term incentive plan

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is based on market research and industry standards for Digital PR roles in London, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Online media and technology, focusing on iGaming, sports betting, and personal finance

Company Size: 501-1,000 employees (global), with a diverse team of creative minds, cutting-edge technologists, and industry experts

Founded: 2004, with a mission to help people make smart choices online

Company Description:

• Pioneering online media and technology company creating communities and products that engage and empower over 105 million people every year
• Responsible for developing one of the world’s leading portfolios featuring over 150 brands
• Committed to putting users first, with a heavy focus on innovation and forward-thinking

Company Specialties:

• Online media
• Online marketing
• Tech and digital development
• Affiliate marketing
• Web development
• SEO and content marketing
• Agile engineering

Company Website: http://www.L1.com

ASSUMPTION: Legend's global presence and diverse team offer unique opportunities for professional growth and collaboration.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the Digital PR team and wider organization

Reporting Structure: Reports directly to the Digital PR Manager, with close collaboration with the Head of Digital PR, SEO, content, and wider marketing stakeholders

Work Arrangement: On-site in London, with flexible work arrangements available

Growth Opportunities:

• Progression within the Digital PR team, as the team grows and expands
• Broadening of responsibilities and team leadership opportunities
• Career progression into related roles, such as SEO, content, or marketing management

ASSUMPTION: This role offers a unique opportunity to shape a newly formed team and grow alongside the organization.

🌍 Location & Work Environment

Office Type: On-site in London, with remote work options available

Office Location(s): London, England

Geographic Context:

• London is a vibrant, multicultural city with a thriving digital and tech industry
• Legend's global presence offers opportunities for international collaboration and travel
• London is well-connected by public transportation, with numerous amenities and attractions nearby

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The on-site work environment at Legend's London office is dynamic, collaborative, and supportive of professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial chat with a talent partner (30 minutes via Zoom)
• Interview with the team, Head of Digital PR, and Digital PR Manager (1 hour via Zoom)
• Take-home task (5 days to complete)
• Final interview with the team, General Manager - Marketing, and Head of Digital PR (1 hour via Zoom)

Key Assessment Areas:

• Creativity and campaign ideas
• Writing and storytelling skills
• Media-savvy communication and relationship-building
• Data-led mindset and analytical skills
• Independence and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant Digital PR experience and achievements
• Prepare examples of successful campaigns and link-building efforts
• Demonstrate your understanding of Legend's mission and values during the interview process

ATS Keywords: Digital PR, campaign, link-building, media relations, SEO, content marketing, creative thinking, storytelling, data-led, collaboration

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• SEMrush or Ahrefs (for SEO and keyword research)
• Google Analytics (for performance tracking)
• Mailchimp or similar email marketing platforms
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, with opportunities for training and development available.

👔 Cultural Fit Considerations

Company Values:

• Competitive spirit
• Collaboration and teamwork
• Innovation and forward-thinking
• User-focused approach

Work Style:

• Fast-paced and dynamic
• Creative and strategic
• Collaborative and supportive

Self-Assessment Questions:

• How do you approach developing standout, newsworthy campaign ideas?
• Can you provide an example of a successful media relationship you've built and maintained?
• How do you balance independence and collaboration in your work?

ASSUMPTION: Legend values diverse perspectives and encourages applicants to apply even if they don't meet every qualification listed.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced, ever-changing media landscape
• Building and maintaining strong relationships with journalists and influencers
• Balancing creative freedom with strategic alignment and team goals

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive, solutions-oriented mindset.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses heavily on digital and link-building strategies
• Experience in iGaming, sports, or entertainment is a plus, but not required
• This role offers the opportunity to shape a newly formed team and grow alongside the organization

ASSUMPTION: This role is unique in its focus on digital PR and link-building strategies, with opportunities for growth and progression within the team and organization.

📝 Sample Projects

• Developing and executing a successful link-building campaign for a new brand launch
• Securing high-authority backlinks from top-tier media outlets through creative storytelling and expert commentary
• Building and maintaining strong relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Digital PR team and organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Legend support the professional growth and development of its employees?
• What are the most rewarding and challenging aspects of working in Digital PR at Legend?
• How does Legend approach work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, as well as demonstrate the candidate's interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant Digital PR experience and achievements
• Prepare examples of successful campaigns and link-building efforts
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.