Digital PR Specialist

📌 Core Information

🔹 Job Title: Digital PR Specialist

🔹 Company: Leads.io

🔹 Location: Bodegraven, Zuid-Holland, Netherlands (Remote)

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing & PR

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting international link-building team and creating relevant content for owned media labels in the renewables sector
• Setting up, optimizing, and reporting on digital PR campaigns
• Collaborating effectively with the SEO team
• Working independently and creatively to achieve campaign goals

ASSUMPTION: This role requires a balance of teamwork and independent work, with a focus on creating engaging content and building strong networks.

📋 Key Responsibilities

✅ Supporting the international link-building team by applying various tactics to ensure websites are mentioned online as much as possible (50% of time)

✅ Creating compelling content and digital PR campaigns to attract links to websites (50% of time)

✅ Looking for suitable websites to receive potential links and finding & contacting topic-relevant editors

✅ Ensuring links are placed correctly and optimizing campaigns for maximum impact

✅ Staying up-to-date with the latest news regarding verticals and efficiently collaborating with the SEO team

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a strong emphasis on building and maintaining relationships with relevant editors and websites.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience in digital PR, content creation, or a related role

Required Skills:

• Fluency in English (verbal and written)
• Dashboarding & reporting skills
• Familiarity with PR tools like Roxhill, Qwoted, and Featured
• Analytical skills and attention to detail
• Strong communication skills and commercial attitude
• Ability to work independently and creatively

Preferred Skills:

• Experience in the renewables sector
• Familiarity with SEO best practices

ASSUMPTION: Candidates with experience in digital PR, content creation, or a related role, along with strong communication and analytical skills, will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: €2,700 - €3,200 gross per month (based on experience and qualifications)

Benefits:

• 25 holidays per year with 8% holiday pay
• Hybrid working/working from home allowance
• Open and inclusive culture that fosters personal growth and initiative
• Daily lunches at the office
• Flexible working hours
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp
• Opportunity to work fully remotely for up to a month per year from a location of your choice

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for digital PR specialists with 2-5 years of experience in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specifically lead generation and digital marketing

Company Size: 201-500 employees (global team spread across 13 offices in 9 countries)

Founded: 2014, with a mission to become the global #1 in b2c lead generation

Company Description:

• Leads.io is a technology-driven lead generation agency focused on delivering high-quality leads through diverse channels
• Committed to excelling at marketing, technology, strategy, and content to provide empowering business solutions on a global scale
• Fosters an environment of personal excellence, teamwork, and accountability

Company Specialties:

• Social media advertising
• Search engine advertising
• Native advertising
• Lead generation and marketplaces

Company Website: leads.io

ASSUMPTION: Leads.io's global presence and focus on lead generation make it an attractive option for digital PR specialists looking to grow in a dynamic and successful company environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Digital PR Manager or a similar role

Work Arrangement: Hybrid, with a mix of remote and on-site work

Growth Opportunities:

• Progression to a senior role within the digital PR team
• Expansion into other areas of the business, such as SEO or content strategy
• Potential international relocation to one of Leads.io's global offices

ASSUMPTION: The role offers opportunities for career growth and development within the digital PR team and across the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Bodegraven, Zuid-Holland, Netherlands

Geographic Context:

• Bodegraven is a town in the province of Zuid-Holland, located approximately 30 kilometers south of Amsterdam
• The Netherlands is known for its vibrant tech industry and work-life balance
• The region offers a mix of urban and rural environments, with easy access to major cities and natural landscapes

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement and location in Bodegraven offer a good balance between work and personal life, with easy access to both urban and rural environments.

💼 Interview & Application Insights

Typical Process:

• Phone meeting to discuss qualifications
• Two interviews to assess skills and cultural fit
• Formal offer extension upon successful completion of the interview process

Key Assessment Areas:

• Content creation and digital PR campaign development
• Analytical skills and attention to detail
• Communication skills and commercial attitude
• Cultural fit and alignment with Leads.io's values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your understanding of digital PR and content creation in your application materials
• Prepare examples of your work and be ready to discuss them during the interview process

ATS Keywords: Digital PR, content creation, link building, campaign optimization, reporting, analytical skills, communication skills, commercial attitude, independence, creativity

ASSUMPTION: The interview process is designed to assess both skills and cultural fit, with a focus on digital PR and content creation expertise.

🛠️ Tools & Technologies

• PR tools: Roxhill, Qwoted, Featured
• Content creation and management tools (e.g., WordPress, Google Docs)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant PR, content creation, SEO, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Trust: Emphasizing accountability and transparency for genuine partnerships
• Own it: Taking personal initiative and pride in both work and self-improvement
• Grow smart: Scaling the business while growing as individuals
• Thrive as a team: Encouraging teamwork and a social, enjoyable working environment

Work Style:

• Results-oriented: Focused on achieving campaign goals and driving success
• Dynamic: Adaptable and able to thrive in a fast-paced, ever-changing environment
• Collaborative: Able to work effectively with both team members and external stakeholders

Self-Assessment Questions:

• Do I align with Leads.io's values and cultural fit?
• Am I comfortable working independently and collaboratively in a hybrid work environment?
• Do I have the necessary skills and experience to excel in a digital PR role?

ASSUMPTION: Leads.io's cultural values emphasize accountability, transparency, personal growth, and teamwork, making it an attractive option for digital PR specialists looking to grow in a dynamic and successful company environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced, ever-changing work environment
• Building and maintaining strong relationships with relevant editors and websites
• Working effectively in a hybrid work environment

ASSUMPTION: The role may present challenges related to time management, adaptability, relationship building, and remote work.

📈 Similar Roles Comparison

• Compared to other digital PR roles, this position places a stronger emphasis on content creation and campaign optimization
• Industry-specific context: The renewables sector offers unique opportunities and challenges for digital PR specialists
• Career path comparison: This role offers opportunities for growth within the digital PR team and across the broader organization

ASSUMPTION: This digital PR role offers unique opportunities and challenges compared to similar roles in other industries or organizations.

📝 Sample Projects

• Developing a digital PR campaign to promote a new renewable energy product or service
• Creating engaging content for owned media labels in the renewables sector
• Optimizing an existing digital PR campaign to improve link placement and maximize impact

ASSUMPTION: Sample projects may involve campaign development, content creation, and optimization, with a focus on the renewables sector.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Leads.io support the growth and development of its digital PR specialists?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Leads.io measure the success of its digital PR campaigns?
• What is the work environment like, both on-site and remotely?

ASSUMPTION: Interview questions should focus on team structure, growth opportunities, role priorities, campaign success metrics, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your work and be ready to discuss them during the interview process
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.