Digital PR Specialist

📌 Core Information

🔹 Job Title: Digital PR Specialist

🔹 Company: Better Collective A/S

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading creative PR campaigns to build brand awareness and generate high-quality backlinks
• Collaborating with SEO, content, and design teams to ensure quality deliverables
• Staying updated on sports trends and capitalizing on breaking news and trends
• Working across multiple teams and digital brands
• Supporting the North American Digital PR Team Lead as needed

ASSUMPTION: This role requires a strong passion for sports and digital public relations, as well as a data-driven mindset to utilize trends and campaign results to inform future decisions.

📋 Key Responsibilities

✅ Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective North America brands

✅ Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research

✅ Write relevant and entertaining content to be pitched to third parties for link building purposes

✅ Use tools such as Muck Rack to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities

✅ Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites

✅ Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition

ASSUMPTION: The role may evolve based on the company's growth and changing needs, requiring adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: At least 2-3 years of experience in Digital PR - either in an agency or in-house environment

Required Skills:

• Proven experience in different Digital PR campaign types
• Experience of running Digital PR campaigns in the US market
• Strong written and verbal communication skills
• Ability to work across multiple teams and digital brands
• Familiarity with industry tools such as Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others
• Basic understanding of SEO and Content Marketing best practices

Preferred Skills:

• Experience of running Digital PR campaigns in the casino vertical
• Good network of contacts in the US & Canadian media
• Passion about staying up to date on trends and relevant stories across the sports and wider news world

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful PR campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $72,000 - $90,000 (Based on industry standards for a Digital PR Specialist with 2-5 years of experience in New York)

Benefits:

• Generous compensation package and paid time off
• Comprehensive health benefits cover medical, dental, and vision
• Life and disability insurance
• Paid parental leave
• Opportunities for growth
• A supportive, fun, and kind team dedicated to your success

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for specific projects or deadlines)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective operates in the technology, information, and media industry, focusing on digital sports media, sports betting media, and esports & gaming communities.

Company Size: Better Collective has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark, with offices worldwide.

Company Description:

• Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities.
• The company is on a mission to excite sports fans through engaging content and foster passionate communities worldwide.
• Better Collective covers a vast range of sports and offers various content formats, engaging a sports audience of over 450 million visits each month across its portfolio of national and international sports media brands.

Company Specialties:

• Digital sports media
• Sports betting media
• Esports & gaming communities
• Content creation and distribution
• Brand management and growth

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective's diverse portfolio and global presence offer applicants the chance to work on various brands and projects, fostering professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in Digital PR, seeking to grow their skills and advance their career in a dynamic, global company.

Reporting Structure: The Digital PR Specialist reports directly to the North American Digital PR Team Lead and collaborates with SEO, content, and design teams across multiple brands.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Expanding skills and expertise in digital PR, SEO, and content marketing
• Gaining experience working on multiple brands and in a global environment
• Potential career progression to a team lead or management role

ASSUMPTION: Applicants should be proactive, self-motivated, and eager to take on new challenges to maximize their growth opportunities within the company.

🌍 Location & Work Environment

Office Type: Better Collective's New York office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 90 Bartholomew Clos, London, EC1A 7BN, GB (New York office address coming soon)

Geographic Context:

• New York City offers a vibrant sports culture, with numerous professional and collegiate teams across various sports.
• The city's diverse media landscape provides ample opportunities for digital PR campaigns and collaborations.
• New York's competitive job market may require applicants to demonstrate their unique qualifications and skills.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for specific projects or deadlines. Occasional weekend or evening work may be required to capitalize on breaking news or trends.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and deliver high-quality work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the North American Digital PR Team Lead and a member of the HR team
• Final interview with the Head of Digital PR, North America

Key Assessment Areas:

• Digital PR campaign ideation and execution
• Understanding of the US media landscape and sports culture
• Communication and collaboration skills
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant Digital PR experience and skills
• Include specific examples of successful PR campaigns you've led or contributed to
• Demonstrate your passion for sports and understanding of the sports media landscape
• Showcase your ability to work collaboratively and adapt to a dynamic, global environment

ATS Keywords: Digital PR, Media Outreach, Sports, SEO, Content Marketing, Campaign Management, Trend Analysis, US Media Landscape, Collaboration, Creativity, Organization, Flexibility

ASSUMPTION: Applicants should be proactive in researching Better Collective's brands and understanding the company's mission and values to demonstrate their fit for the role and organization.

🛠️ Tools & Technologies

• Muck Rack
• Ahrefs
• Moz
• Buzzstream
• Majestic
• SEMrush (optional)
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Familiarity with industry-standard tools and a willingness to learn new technologies will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and digital media
• Collaboration and teamwork
• Creativity and innovation
• Data-driven decision making
• Respect and kindness

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable

Self-Assessment Questions:

• How do you stay up-to-date with the latest sports trends and news?
• Can you describe a time when you had to adapt your PR strategy due to breaking news or a change in the media landscape?
• How do you prioritize and manage your workload to ensure you meet deadlines and deliver high-quality work?

ASSUMPTION: Applicants should be able to demonstrate their alignment with Better Collective's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple PR campaigns simultaneously, requiring strong organizational skills and time management
• Adapting to a fast-paced, dynamic environment with changing priorities and deadlines
• Working with various teams and brands, necessitating strong communication and collaboration skills
• Capitalizing on breaking news and trends, requiring a proactive and flexible approach

ASSUMPTION: Applicants should be proactive, self-motivated, and able to manage their time effectively to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses on digital PR campaigns and link building for SEO purposes
• Better Collective's global presence and diverse portfolio offer unique opportunities for growth and exposure to various brands and projects
• This role may require more flexibility and adaptability than traditional PR roles, given the dynamic nature of digital media and sports trends

ASSUMPTION: Applicants should consider their fit for this specific role within the context of the broader PR industry and digital media landscape.

📝 Sample Projects

• Developing and executing a reactive PR campaign in response to breaking news or a trending sports topic
• Creating a hero campaign to celebrate a major sports event or milestone for one of Better Collective's brands
• Conducting industry and competitive research to identify new PR campaign opportunities and trends

ASSUMPTION: Applicants should be able to provide specific examples of their experience with these types of PR campaigns and their outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the North American Digital PR team?
• How does Better Collective support the growth and development of its employees in this role?
• What are the most challenging aspects of working in a dynamic, global environment like Better Collective?
• How does the company measure the success of its digital PR campaigns, and what metrics are most important?
• What opportunities exist for collaboration and knowledge-sharing with other teams and brands within Better Collective?

ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant Digital PR experience and skills
• Prepare examples of successful PR campaigns you've led or contributed to
• Follow up with the Better Collective HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.