📌 Core Information
🔹 Job Title: Digital PR Specialist
🔹 Company: seoplus+
🔹 Location: Ottawa, Ontario (Hybrid)
🔹 Job Type: Hybrid (3 days/week in-office)
🔹 Category: Advertising Services
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (3 days/week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Digital PR team to create compelling content and monitor industry news
- Leading client meetings and pitching newsworthy ideas to strengthen media relationships
- Working with a variety of clients across diverse industries
- Contributing to local directory citations, competitor benchmarking, and backlink audits to support client SEO strategies
- Representing seoplus+ at networking events and contributing to our growing media presence
ASSUMPTION: This role requires strong communication, writing, and organizational skills, as well as a deep interest in the media landscape and current affairs. A recent graduate or early-career professional with experience in public relations or related fields is ideal for this position.
📋 Key Responsibilities
✅ Collaborate with the Digital PR team to create compelling PR content and monitor industry news for media opportunities
✅ Lead client meetings and pitch newsworthy ideas to strengthen media relationships
✅ Contribute to local directory citations, competitor benchmarking, and backlink audits to support client SEO strategies
✅ Represent seoplus+ at networking events and contribute to our growing media presence
✅ Stay curious and informed about current events, media trends, and the ever-changing world of Digital PR
✅ Work collaboratively in a team environment that values innovation, professional development, and shared success
ASSUMPTION: The responsibilities listed above are the primary duties of the role, but other tasks may be assigned as needed. The ideal candidate will be adaptable and eager to learn in a fast-paced agency environment.
🎯 Required Qualifications
Education: A recent graduate or early-career professional with experience in public relations, journalism, communications, or a related field
Experience: 0-2 years of experience in public relations, journalism, communications, or a related field
Required Skills:
- Excellent writing and editing skills with a strong understanding of tone, audience, and content strategy
- Highly organized and detail-oriented with the ability to juggle multiple campaigns and deadlines
- Comfortable with media outreach across channels: email, phone, events, social media, and video calls
- Deep interest in the media landscape, pop culture, current affairs, and industry trends
- Strong research skills and creative thinking to identify unique, newsworthy angles
- Experience working in an agency environment or handling multiple client portfolios is an asset
- Familiarity with media databases (e.g., Agility PR, MuckRack), SEO tools (e.g., SEMrush, Ahrefs, Majestic), and Google Workspace
- Confident in public speaking, leading meetings, and presenting campaign strategies
- Driven by results, feedback, and collaboration, with a desire to grow within the digital PR space
Preferred Skills:
- Experience with specific media databases or SEO tools mentioned above
- Portfolio of previous PR campaigns or relevant projects
- Fluency in languages other than English
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong foundation in public relations, excellent communication skills, and a genuine interest in the media landscape and current affairs.
💰 Compensation & Benefits
Salary Range: $50,000/year
Benefits:
- Education and personal development budget
Working Hours: 37.5 hours/week
ASSUMPTION: The salary range provided is based on industry standards for entry-level Digital PR Specialist roles in Ottawa, Ontario. The education and personal development budget is designed to support the professional growth of employees at seoplus+.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (Mid-sized)
Founded: 2012
Company Description:
- seoplus+ is a digital marketing agency serving clients globally, with a focus on generating leads and increasing sales for businesses
- The company offers a range of services, including Search Engine Optimization, Paid Search & Social, Content Marketing, Digital PR, and Branding
- seoplus+ is a Google Premier Partner, Meta Partner, and Shopify Partner, with a 4.9/5 rating based on 100+ reviews on Google, Facebook, and Clutch.co
- The company prides itself on its expert digital marketing team, agile approach, and proven experience in Search Engine Optimization and Paid Search & Social
Company Specialties:
- Search Engine Optimization
- Paid Search
- Paid Social
- Content Marketing
- Digital Marketing
- Web Design
- Web Development
- Graphic Design
- Social Media Marketing
- Digital PR
- Branding
Company Website: seoplus.com
ASSUMPTION: seoplus+ is a well-established digital marketing agency with a strong reputation in the industry. The company's size and specialties make it an attractive option for candidates seeking to grow their careers in digital marketing.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: The Digital PR Specialist will report directly to the Media Relations Strategist and work closely with the Digital PR team
Work Arrangement: Hybrid (3 days/week in-office) with remote flexibility
Growth Opportunities:
- Working with a diverse range of clients across various industries
- Collaborating with a talented team of digital marketing specialists
- Access to professional development opportunities and an education budget
- Potential for career advancement within the growing Digital PR team
ASSUMPTION: The Digital PR Specialist role at seoplus+ offers excellent growth opportunities for candidates eager to learn and develop their skills in a dynamic agency environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Lansdowne, Ottawa
Office Location(s): 825 Exhibition Way, Suite 209, Ottawa, Ontario K1S 5J3, CA
Geographic Context:
- Ottawa is the capital of Canada and the fourth-largest city in the country
- The city is known for its rich history, vibrant cultural scene, and high quality of life
- Ottawa is home to numerous national institutions, including Parliament Hill, the National Gallery of Canada, and the Canadian Museum of History
- The city offers a mix of urban and outdoor activities, with numerous parks, trails, and waterways
Work Schedule: Hybrid (3 days/week in-office) with flexible remote work options
ASSUMPTION: The location and work environment at seoplus+ offer a blend of urban convenience and natural beauty, with a flexible work arrangement that caters to a variety of preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Digital PR team
- Background check and offer
Key Assessment Areas:
- Writing and editing skills
- Media outreach and communication skills
- Understanding of the media landscape and industry trends
- Problem-solving and creative thinking
- Cultural fit and alignment with seoplus+ values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for the Digital PR Specialist role
- Showcase your understanding of the media landscape and industry trends in your cover letter
- Prepare examples of your previous PR campaigns or relevant projects to discuss during the interview
- Research seoplus+ and be prepared to discuss the company's values, services, and recent campaigns
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Digital PR, Public Relations, Media Outreach, Writing, Editing, Storytelling, Campaign Strategy, Client Management, Media Relations, SEO, Google Workspace, Agility PR, MuckRack, SEMrush, Ahrefs, Majestic
ASSUMPTION: The application process for the Digital PR Specialist role at seoplus+ is designed to assess candidates' communication, writing, and problem-solving skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Media databases: Agility PR, MuckRack
- SEO tools: SEMrush, Ahrefs, Majestic
- Google Workspace
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed above are essential for the Digital PR Specialist role at seoplus+. Familiarity with these tools will be beneficial during the application and onboarding process.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Expertise
- Results-driven
- Fun
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Results-focused
- Creative and innovative
- Fun and engaging
Self-Assessment Questions:
- How do your communication skills align with seoplus+'s collaborative and innovative work style?
- What specific examples can you provide of your ability to adapt to new situations and learn quickly in a fast-paced environment?
- How do you approach building and maintaining strong relationships with media contacts, and how have you demonstrated this skill in previous roles?
ASSUMPTION: The cultural fit considerations for the Digital PR Specialist role at seoplus+ emphasize collaboration, innovation, and a results-driven work style. Candidates should be self-motivated, adaptable, and eager to contribute to the company's dynamic and engaging work environment.
⚠️ Potential Challenges
- Managing multiple client campaigns and deadlines simultaneously
- Adapting to the fast-paced nature of the agency environment
- Developing a deep understanding of diverse client voices and industries
- Building and maintaining strong media relationships in a competitive landscape
- Keeping up with the ever-changing media landscape and industry trends
ASSUMPTION: The potential challenges listed above are inherent to the fast-paced and dynamic nature of the Digital PR Specialist role at seoplus+. Candidates should be prepared to adapt, learn quickly, and thrive in a challenging and rewarding work environment.
📈 Similar Roles Comparison
- The Digital PR Specialist role at seoplus+ differs from traditional PR roles in its focus on digital media and SEO strategies
- Compared to other digital marketing roles, the Digital PR Specialist role requires strong writing, communication, and media outreach skills
- Career progression in Digital PR may involve moving into senior roles within the Digital PR team or transitioning into other digital marketing specialties
ASSUMPTION: The Digital PR Specialist role at seoplus+ offers unique opportunities for career growth and development within the digital marketing industry.
📝 Sample Projects
- Securing top-tier media placements for a tech startup's product launch
- Developing a targeted content strategy for a retail brand's seasonal campaign
- Collaborating with a non-profit organization to raise awareness for an important cause
ASSUMPTION: The sample projects listed above are representative of the diverse and impactful campaigns that Digital PR Specialists at seoplus+ may work on, demonstrating the role's potential for meaningful and rewarding work.
❓ Key Questions to Ask During Interview
- What are the most rewarding aspects of working as a Digital PR Specialist at seoplus+?
- How does the Digital PR team collaborate with other departments within the agency?
- What opportunities are there for professional development and growth within the Digital PR team?
- How does seoplus+ support work-life balance for its employees?
- What are the most challenging aspects of the Digital PR Specialist role, and how can I best prepare for them?
ASSUMPTION: The key questions to ask during the interview for the Digital PR Specialist role at seoplus+ focus on understanding the company's culture, team dynamics, and growth opportunities, as well as the specific challenges and rewards of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for the Digital PR Specialist role
- Prepare examples of your previous PR campaigns or relevant projects to discuss during the interview
- Research seoplus+ and be prepared to discuss the company's values, services, and recent campaigns
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
