📌 Core Information
🔹 Job Title: Digital PR Specialist, Franchise
🔹 Company: Ignite Visibility LLC
🔹 Location: Remote
🔹 Job Type: International Resource (Franchise) - PH
🔹 Category: Advertising Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing outreach campaigns to gain mentions for clients and manage their online media presence
- Prospecting media lists and formulating article topics
- Assisting with client inquiries and gathering data for online media coverage/placements
- Collaborating with the internal team to meet clients' needs
ASSUMPTION: This role requires strong organizational skills, task management, and communication abilities. Familiarity with link-building, outreach strategies, and relevant tools is essential.
📋 Key Responsibilities
✅ Prospect and vet media lists to conduct extensive online outreach
✅ Contribute ideas for pitches for clients in diverse industries
✅ Formulate article topics and get content posted on third-party websites
✅ Research publications and columns across a variety of different markets
✅ Assist with response to client inquiries in a timely manner
✅ Communicate and collaborate with the internal team to meet clients' needs
✅ In the client's monthly report, assist with gathering data and KPIs for online media coverage/placements
ASSUMPTION: The role involves a mix of proactive research, creative content development, and client communication, requiring a proactive and organized individual.
🎯 Required Qualifications
Education: Not specified, but relevant experience is required
Experience: 1-2 years of experience in digital PR or SEO linking
Required Skills:
- Strong task-management skills
- Familiarity with outreach platforms and HARO (a plus)
- Familiarity with Ahrefs or SEMRush (a plus)
- Ability to communicate clearly and concisely, both written and verbal
Preferred Skills:
- Experience using outreach platforms and HARO
- Experience with Ahrefs or SEMRush
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field may be beneficial but is not strictly required.
💰 Compensation & Benefits
Salary Range: $40,000 - $60,000 per year (Estimated based on industry standards for entry-level digital PR roles)
Benefits:
- Pre-hire skills testing required
- International staff must track time electronically
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital PR roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Ignite Visibility is an award-winning, fast-growing digital marketing agency specializing in performance-based marketing services.
Company Size: Ignite Visibility has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ignite Visibility was founded in 2013 and has since become a six-time Inc. 5,000 company.
Company Description:
- Ignite Visibility offers best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO, and more
- The company focuses on relationships, responsiveness, and results, working with 150 clients, including some of the biggest brands in the world
- Ignite Visibility is led by industry expert and University of California San Diego teacher John Lincoln, who has been practicing online marketing since 2002
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- Email Marketing
- SEO
- and Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility's focus on performance-based marketing and client success makes it an attractive option for those seeking a results-driven work environment.
📊 Role Analysis
Career Level: This role is an entry-level position, providing an excellent starting point for a career in digital PR or marketing.
Reporting Structure: The Digital PR Outreach Specialist reports directly to the Earned Media department and works closely with the internal team to meet clients' needs.
Work Arrangement: This role is remote, allowing for flexible work arrangements and the ability to work from anywhere.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for career advancement within the digital marketing field
- Working with a diverse range of clients can provide valuable experience and exposure to various industries
- Collaborating with a talented team can foster professional development and skill-building
ASSUMPTION: While the role is entry-level, the fast-growing nature of the company and the diverse range of clients may present opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): N/A (Remote position)
Geographic Context:
- Ignite Visibility is headquartered in San Diego, California, but this role can be performed remotely from anywhere
- The company has a global client base, providing exposure to international markets and perspectives
- Remote work allows for a flexible work-life balance and the ability to work from home or any preferred location
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to set one's own schedule
ASSUMPTION: The remote work environment and flexible hours may appeal to candidates seeking a better work-life balance or those who prefer to work independently.
💼 Interview & Application Insights
Typical Process:
- Submit resume, work sample, and a 30-second audio in English discussing interest in the role
- Complete pre-hire skills testing (if required)
- Participate in interviews with the hiring manager and/or team members
- Receive an offer and onboard (if selected)
Key Assessment Areas:
- Task management and organizational skills
- Communication and collaboration abilities
- Creativity and problem-solving skills
- Familiarity with relevant tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong work sample that demonstrates your digital PR and outreach skills
- Practice your 30-second audio response, clearly articulating your interest in the role and relevant qualifications
- Research Ignite Visibility and the digital marketing industry to showcase your knowledge and enthusiasm during interviews
ATS Keywords: Digital PR, Link Building, Outreach Strategies, Reporter Monitoring, Task Management, Communication, SEO, Media Outreach, Research, Client Relations, Data Gathering, Content Creation, Positive Attitude, Humor, Ahrefs, SEMRush, HARO
ASSUMPTION: The application process may involve additional steps or requirements, as specified by the hiring manager or HR department.
🛠️ Tools & Technologies
- Outreach platforms (e.g., HARO)
- SEO tools (e.g., Ahrefs, SEMRush)
- Project management tools (e.g., Asana, Trello)
- Communication tools (e.g., Slack, Google Workspace)
ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role and the company's preferences.
👔 Cultural Fit Considerations
Company Values:
- Relationships
- Responsiveness
- Results
Work Style:
- Collaborative
- Results-driven
- Adaptable
Self-Assessment Questions:
- Do you have strong organizational skills and the ability to manage multiple tasks effectively?
- Can you communicate clearly and concisely, both written and verbally, with clients and team members?
- Are you proactive, creative, and able to work independently in a remote environment?
ASSUMPTION: Ignite Visibility values candidates who are organized, communicative, and results-driven, with a strong work ethic and a positive attitude.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management
- Adapting to the unique needs and preferences of diverse clients, necessitating flexibility and creativity
- Working remotely, which may require self-motivation and the ability to manage one's time effectively
- Keeping up with industry trends and best practices, demanding continuous learning and professional development
ASSUMPTION: The role may present challenges related to time management, client communication, and staying current with industry trends, but these can be overcome with strong organizational skills, adaptability, and a commitment to professional growth.
📈 Similar Roles Comparison
- This role is similar to a Digital PR Specialist or Link Builder position, focusing on outreach, content creation, and client communication
- However, this role is unique in its focus on franchise clients and the remote work arrangement
- Career progression may involve moving into more senior roles within digital marketing, such as Digital PR Manager or Director of Earned Media
ASSUMPTION: While this role shares similarities with other digital PR positions, its focus on franchise clients and remote work arrangement makes it unique within the industry.
📝 Sample Projects
- Developing an outreach campaign for a franchise client in the retail industry, targeting local and national publications
- Creating a list of relevant media outlets and bloggers for a tech startup, focusing on industry-specific and mainstream publications
- Assisting with the creation and distribution of a press release for a non-profit organization, highlighting its recent achievements and upcoming events
ASSUMPTION: Sample projects may vary based on the specific needs of clients and the company's current workload.
❓ Key Questions to Ask During Interview
- How does Ignite Visibility support the growth and development of its employees?
- Can you describe the typical workday for a Digital PR Outreach Specialist in this role?
- How does Ignite Visibility measure the success of its digital PR campaigns, and how are these metrics reported to clients?
- What opportunities are there for career advancement within the digital marketing field at Ignite Visibility?
- How does Ignite Visibility foster a positive and collaborative work environment, particularly in a remote setting?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help you better understand the role, the company, and the work environment, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, work sample, and a 30-second audio in English discussing your interest in the role through the provided application link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a strong work sample that demonstrates your digital PR and outreach skills
- Practice your 30-second audio response, clearly articulating your interest in the role and relevant qualifications
- Follow up with the hiring manager or HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
