🔹 Job Title: Digital Product Content Specialist
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid (3 days per week on-site)
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing principles, e-commerce strategies, and a passion for developing best-in-class content.
✅ Assist in executing a holistic digital product content strategy for e-commerce channels
✅ Develop, deploy, and optimize digital merchandising assets tailored to targeted retailer websites
✅ Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify)
✅ Audit and document existing processes across the enterprise for developing and deploying digital product content
✅ Develop a detailed monthly digital product content production/deployment calendar
✅ Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections
✅ Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI
✅ Audit/assess each major retailer using the digital product content scorecard
✅ Leverage internal and external data sources to gather relevant industry benchmarks
✅ Oversee the day-to-day management of outside digital content vendors
✅ Follow internal processes while also seeking ways to increase team efficiency
ASSUMPTION: This role requires a high level of attention to detail, strong project management skills, and the ability to work collaboratively with multiple teams.
Education: Bachelor’s degree in marketing, Communications, Business, or a related field
Experience: Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field
Required Skills:
Preferred Skills:
ASSUMPTION: Experience in the home products industry or related fields would be beneficial but not required.
Salary Range: $55,000 - $88,000 USD per year
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salaries may vary based on factors such as education, training, experience, professional achievement, business need, and location.
Industry: Fortune Brands is a leading manufacturer of home products, security, and commercial building products. They operate in the manufacturing industry.
Company Size: Fortune Brands has 10,001+ employees, making it a large enterprise. This means there are ample opportunities for career growth and diverse teams to work with.
Founded: Fortune Brands was founded in 1995 and has since grown to become a global leader in its industries.
Company Description:
Company Specialties:
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is committed to creating a diverse and inclusive work environment where everyone is encouraged and empowered to be their authentic selves.
Career Level: This role is at the mid-level career stage, requiring relevant experience and a proven track record of accomplishment.
Reporting Structure: The Digital Product Content Specialist will report directly to the Digital Content Manager and collaborate with various cross-functional teams, including Digital Marketing, Product, and Sales.
Work Arrangement: This role is hybrid, requiring on-site presence 3 days per week (Tue, Wed, Thur) in the Chicago/Deerfield office.
Growth Opportunities:
ASSUMPTION: Fortune Brands offers numerous Employee Resource Groups to support inclusivity and associates' feeling of belonging at work.
Office Type: Fortune Brands' office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015, United States
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate team meetings and project deadlines.
ASSUMPTION: Fortune Brands supports a flexible work environment that prioritizes work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Product Content, Digital Marketing, E-commerce, SEO, PPC, Content Management, Project Management, Collaboration, Process Improvement, Data Analysis, Consumer Engagement, Retail Strategy, Product Copy, Attention to Detail, Team Player, Market Trends, Digital Merchandising
ASSUMPTION: Fortune Brands uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
ASSUMPTION: Familiarity with these tools is preferred but not required. Fortune Brands provides training and support to help employees develop the necessary skills.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Fortune Brands values employees who are proactive, adaptable, and committed to driving results through strong teamwork and collaboration.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt in a dynamic work environment.
ASSUMPTION: While the responsibilities and required qualifications for this role may be similar to those in other companies, Fortune Brands' unique culture and focus on innovation set it apart.
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of impact this role can have on the business.
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.