🔹 Job Title: Digital Product Content Specialist
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing, e-commerce, and content management. Familiarity with Salsify and relevant retailer content management portals is preferred.
✅ Assist in executing a holistic digital product content strategy for e-commerce channels
✅ Develop, deploy, and optimize best-in-class digital merchandising assets for targeted retailer websites
✅ Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify)
✅ Audit and document existing processes for developing and deploying digital product content
✅ Develop a detailed monthly digital product content production/deployment calendar
✅ Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections
✅ Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI
✅ Audit/assess each major retailer using the digital product content scorecard
✅ Leverage internal and external data sources to gather relevant industry benchmarks
✅ Oversee the day-to-day management of outside digital content vendors
✅ Follow internal processes while also seeking ways to increase team efficiency
ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work. Strong attention to detail and a collaborative mindset are crucial for success.
Education: Bachelor's degree in marketing, Communications, Business, or a related field
Experience: Minimum 3 years of experience in marketing, advertising, customer service, or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio showcasing their digital content skills will be highly competitive for this role.
Salary Range: $45,000 USD - $68,000 USD (Estimated, based on experience level and industry standards)
Benefits:
Working Hours: Full-time (40 hours/week), with flexible work arrangements for hybrid employees
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles. Actual salaries may vary based on factors such as education, training, experience, and location.
Industry: Fortune Brands is a manufacturing company focused on creating smarter, safer, and more beautiful homes. They operate in the home products, security, and commercial building markets.
Company Size: Fortune Brands has 10,001+ employees and is a publicly traded company (NYSE: FBIN).
Founded: The company was founded in 1997 and is headquartered in Deerfield, Illinois.
Company Description:
Company Specialties:
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is a well-established company with a strong focus on innovation and growth. Their diverse portfolio of brands and commitment to improving lives make them an attractive employer for many.
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in marketing or a related field.
Reporting Structure: The Digital Product Content Specialist will report directly to the Digital Content Manager and collaborate with various cross-functional teams, including Digital Marketing, Product, and Sales.
Work Arrangement: This role is designated as a hybrid role, requiring employees to work on-site at least 3 days per week (Tuesdays, Wednesdays, and Thursdays).
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to build their careers in digital marketing and e-commerce.
Office Type: Fortune Brands' headquarters is a modern office space designed to foster collaboration and innovation.
Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015, United States
Geographic Context:
Work Schedule: Full-time employees are expected to work 40 hours per week, with flexible work arrangements for hybrid employees.
ASSUMPTION: The hybrid work arrangement offers employees a good balance between on-site collaboration and remote work flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Product Content, E-commerce, SEO, PPC, Display Advertising, Product Listing, Retailer Search Engines, Digital Merchandising, Product Copy, Content Management, Project Management, Collaboration, Process Improvement, Data Analysis
ASSUMPTION: Applicants should focus on demonstrating their digital marketing skills and providing concrete examples of their work in their application materials.
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Fortune Brands' core values and work style will be well-suited for this role and the company culture.
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn, and a commitment to continuous improvement.
ASSUMPTION: Candidates should compare this role to similar digital marketing and e-commerce positions to understand the unique requirements and opportunities it offers.
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for success in this role.
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.